Adobe Experience Cloud Blog

JULY 7, 2017

What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale.

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Marketing Insider Group

JULY 6, 2017

As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

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Duct Tape Marketing

JULY 5, 2017

Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing. Marketing podcast with Sally Hogshead. Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer, according to brand innovation consultant Sally Hogshead , fascination.

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Zumvu

JULY 6, 2017

If we reverse the time and go back to the late 90’s, the only platform for marketing was through radio ad, print ad, pamphlets, television commercials and magazines.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 6, 2017

Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. Consistently engaging leads and customers to stay relevant and build interest is critical, but having one-on-one conversations with every member of your audience is very difficult to scale.

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Marketing Insider Group

JULY 5, 2017

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. The wide gap can be attributed to skepticism due to misconceptions about ABM. Even if ABM proponents and. The post 5 Account-Based Marketing Misconceptions Clarified appeared first on Marketing Insider Group.

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Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and tells a much different story than the next.

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Marketing Insider Group

JULY 7, 2017

Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm? To help make sense of this, we revisit the story of Alec Brownstein, the. Read More. The post How to Trust Your Intuition to Do Better Work appeared first on Unthinkable.

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Marketing Insider Group

JULY 6, 2017

Working with your team in the same space has a lot of benefits. You see each other day, so you can get to know each other personally. You can see right away if one team member is tired, or struggling with something. You can just wander over to their work station if you need to […]. The post 7 Ways To Improve Communication In A Remote Team appeared first on Marketing Insider Group.

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Marketing Insider Group

JULY 5, 2017

Recent studies show that 86% of customers’ mobile time is spent on applications. To keep up with the times, small and big business owners are investing more and more in mobile app development. Most people have no idea of which criteria affect the cost of the app development and don’t know how to plan the […]. The post Factors to estimate how much your mobile app idea will cost appeared first on Marketing Insider Group.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

JULY 7, 2017

For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. Email marketing’s power is matched only by how incredibly misunderstood it is. It’s misunderstood, which is also why it’s so often misused. […].

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Duct Tape Marketing

JULY 6, 2017

Why You Must Optimize for Conversions Before Awareness written by Guest Post read more at Duct Tape Marketing. When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. These two styles of marketing work together but they’re distinct from one another. Awareness marketing involves establishing a reputation within your niche, differentiating yourself from competitors and bringing people into the top of your funnel.

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Duct Tape Marketing

JULY 7, 2017

Why Your Sales Funnels Aren’t Converting, And What To Do About It written by Guest Post read more at Duct Tape Marketing. Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, you just need two things: An audience / steady traffic.

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Duct Tape Marketing

JULY 6, 2017

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Cialdini. Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time.

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Communications

Duct Tape Marketing

JULY 1, 2017

Weekend Favs July 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Duct Tape Marketing

JULY 6, 2017

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Cialdini. Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time.

Communications 30

Communications Marketing Marketers 30

Duct Tape Marketing

JULY 7, 2017

7 Platforms to Spice Up Your Content Marketing Efforts written by Guest Post read more at Duct Tape Marketing. Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time. Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide , “by giving them high-quality content that is very relevant to them on a cons

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Adobe Experience Cloud Blog

JULY 5, 2017

If you’ve ever worked in retail, you’ve probably heard some form of the phrase “The customer’s always right.” Despite any problems this philosophy may have caused you as a cashier, it’s popular because it makes sense. Businesses, of course, revolve around the customers. Without them, the company wouldn’t exist, so it’s important to give them what they need to have a positive experience.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.