Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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16 Effective Ways to Build Your Online Presence

Hubspot Marketing

The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product.

SEO 141
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Successful Rebrand: What to Watch Out for and How to Make It Rewarding

Adobe Experience Cloud Blog

When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image.

Shoppers 130
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How Google’s Bert Update Will Affect Content Marketing

Neil Patel

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Analytics 112
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Which of These 3 Content Pillar Types Should You Build?

Content Marketing Institute

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building. Continue reading → The post Which of These 3 Content Pillar Types Should You Build? appeared first on Content Marketing Institute.

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Why Marketing ROI Is So Important, and How You Can Measure It

Adobe Experience Cloud Blog

In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion.

CMO 106

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The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. Developing a customer advocacy approach includes many facets, including data, measurement and research.

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Why You Need to Get a Life(cycle) Email Marketing Program

Content Marketing Institute

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading → The post Why You Need to Get a Life(cycle) Email Marketing Program appeared first on Content Marketing Institute.

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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.

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How to Create Your Instagram Content Plan via @mansidhorda

Search Engine Journal

Follow these four tips to create a content plan that can help increase your brand reach and conversions on Instagram. The post How to Create Your Instagram Content Plan via @mansidhorda appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Hypothesis Testing in SEO & Statistical Significance - Whiteboard Friday

Moz

Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.

SEO 49
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5 Writing Tricks to Treat Your Audiences

Content Marketing Institute

Do you view numbers as something akin to Frankenstein’s monster? To get over the fear, you need an “exercism” – this five-step workout will train your writing muscles to wrest all benefits from numbers. Continue reading → The post 5 Writing Tricks to Treat Your Audiences appeared first on Content Marketing Institute.

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4 Types of Website Personalization Your University Should Be Using

Adobe Experience Cloud Blog

When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization? The reality is that personalization is far more vast and complex than addressing someone by name, and students expect much more when they are interacting with your site.

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Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick

Search Engine Journal

Increase conversions on your content marketing campaigns by communicating the benefits of what you have to offer. The post Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Obtaining Backlinks is a Lot Like Networking

Duct Tape Marketing

Why Obtaining Backlinks is a Lot Like Networking written by John Jantsch read more at Duct Tape Marketing. Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your competitors that are relative unknowns in the

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Do Marketers Need Hearing Aids? Tips for Active Audience Listening [Research]

Content Marketing Institute

Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading → The post Do Marketers Need Hearing Aids? Tips for Active Audience Listening [Research] appeared first on Content Marketing Institute.

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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.

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How to Promote Your Old Evergreen Content: 5 Tips via @KristiKellogg

Search Engine Journal

Here are five ways to make sure that your older evergreen content is still getting the attention it deserves. The post How to Promote Your Old Evergreen Content: 5 Tips via @KristiKellogg appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Unique World of Franchise Marketing [Guide Sneak Peek]

Moz

Posted by MiriamEllis. Image credit: Dion Gillard. Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing.

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Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I’ve always heard the saying, “I wish I had more hours in the day,” but that mentality always led me to burnout.

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Successful Rebrand: What to Watch Out for and How to Make It Rewarding

Adobe Experience Cloud Blog

When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image.

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Getting the Meeting with Contact Marketing

Duct Tape Marketing

Getting the Meeting with Contact Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Stu Heinecke. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with marketer, cartoonist, and author, Stu Heinecke. He is a cartoonist for the Wall Street Journal and a founder of Cartoonists.org , a collective of well-respected cartoonists who donate their work to benefit charities.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Moz

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time.

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Our 3 Biggest Takeaways from This Year’s CMI Demand Gen Brief

Rock Content

For the second year in a row, Rock Content was an executive sponsor for the Content Marketing Institute’s Market Brief, “Scaling and Measuring Content Marketing to Generate Demand, Measure Audiences.” With an introduction and commentary by Robert Rose, Chief Strategy Officer of CMI, this year’s market brief is one you won’t want to miss. We were anxious to find out how survey results changed year over year, and to recognize trends that had emerged or stayed the same.

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Win a Ticket to the Last Litmus Live of the Year

Litmus

Just like that, we’re only a couple of weeks away from closing out Litmus Live with our third and final conference of the year, Litmus Live San Francisco (November 14-15). . We’re gearing up for two more amazing days of email geekery and we’re so excited to learn all about deliverability, empathy and data visualization in email, AMP for Email… not to mention some incredible workshops on email development, lifecycle campaigns, and building interactive campaigns.

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Black Friday Strategies for Digital Success

illumin

Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Success appeared first on AcuityAds Inc.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Bringing Marketing and Product Development Together

Duct Tape Marketing

Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jill Soley. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Soley has been developing, launching, and nurturing products for nearly 20 years; she’s currently the Chief Product Officer at the agile project management software firm Obo.

Product 40
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How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business. Continue reading → The post How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap] appeared first on Content Marketing Institute.

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Unboxing the Science Behind Successful PR Mailers I Traackr

Traackr

Influencers and their followers alike are becoming ever more vocal about the industry's waste.

PR 11
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Our 3 Biggest Takeaways from This Year’s CMI Demand Gen Brief

Rock Content

For the second year in a row, ScribbleLive was an executive sponsor for the Content Marketing Institute’s Market Brief, “Scaling and Measuring Content Marketing to Generate Demand, Measure Audiences.” With an introduction and commentary by Robert Rose, Chief Strategy Officer of CMI, this year’s market brief is one you won’t want to miss. We were anxious to find out how survey results changed year over year, and to recognize trends that had emerged or stayed the same.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission