The CMO Survey
SEPTEMBER 13, 2022
The past three years have disrupted life and business as we know it. Now that the world is emerging from a pandemic, what’s next? For insight, let’s flash back to 1920. The U.S. has just come through a deadly influenza pandemic, a world war, and was experiencing both substantial labor unrest and race riots across the country. It was in this context that then presidential candidate Warren G.
Litmus
SEPTEMBER 13, 2022
Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. But getting in front of subscribers isn’t enough. They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more.
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Hubspot Marketing
SEPTEMBER 12, 2022
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha.
Litmus
SEPTEMBER 14, 2022
Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ConsumerTalk
SEPTEMBER 14, 2022
The green marketplace has a total valuation of $2.65 trillion. Many people are more than willing to pay more for products they believe are eco-friendly. With so many consumers becoming more environmentally conscious, it's important to show how your product can help the planet, not hinder it. Here are some marketing tips to help you do this.
Aspiration Marketing
SEPTEMBER 13, 2022
There’s no debate that when it comes to creating a lasting impression and trusted relationship, a face-to-face approach is best. Whether it’s a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done. In fact, when it comes to the realm of event marketing, over 75% of content marketers say that it’s the single most effective marketing channel in their arsenal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 16, 2022
Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. Now, it’s easy to master how to take good photos with your phone — no fancy cameras or desktop editing software required. Brands are catching on, too — these kinds of visuals remain important to marketing. But make no mistake: Taking a great photo on your smartphone is not as simple as pointing and shooting.
Hootsuite
SEPTEMBER 16, 2022
A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best Twitter bios have in common? They’re original. Some brands can do this with a single emoji. Others push it to the character limit. But the worst thing you can do is look like everybody else. The words (or emojis!
Aspiration Marketing
SEPTEMBER 15, 2022
Anyone in the areas of marketing and sales, customer services, revenue operations, web design and others needs to get and keep their eyes on the moving cheese when it comes to leading-edge approaches and tools. We've compiled a list of free training courses and HubSpot certifications to benefit all of us who are looking to grow our businesses and ourselves.
Diggity Marketing
SEPTEMBER 12, 2022
In reply to Akash Paul. Yes, I still use PBNs, particularly for Tier 2 link building.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
SEPTEMBER 14, 2022
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. While organizing the numbers may sound difficult, using a business budget template makes the process simple. Plus, there are thousands of business budget templates for you to choose from.
Search Engine Journal
SEPTEMBER 15, 2022
Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO. The post Reciprocal Links: Do They Help Or Hurt Your SEO? appeared first on Search Engine Journal.
Hootsuite
SEPTEMBER 16, 2022
To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.
Search Engine Roundtable
SEPTEMBER 16, 2022
Google can show your favicon in the search results next to your search result snippet. Google's John Mueller said Google finds your favicon based on the favicon presented on your home page only.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
SEPTEMBER 14, 2022
Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things. In this post, we'll dive deep into what organizational skills are, specific examples of what they look like in action, and how to develop organizational skills in the
Search Engine Journal
SEPTEMBER 16, 2022
If you're looking for some SEO fundamentals overall for optimizing your medical practice's website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your Medical Practice appeared first on Search Engine Journal.
Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.
Sprout Social
SEPTEMBER 13, 2022
The days of using fancy filming equipment to create video content for your brand are gone. TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
SEPTEMBER 16, 2022
With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines. Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok.
Search Engine Journal
SEPTEMBER 12, 2022
Here are a few ideas on how you can add context to take your social media content to the next level. The post How To Incorporate More Context In Your Social Media Content appeared first on Search Engine Journal.
Martech
SEPTEMBER 16, 2022
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.
Search Engine Roundtable
SEPTEMBER 12, 2022
Google has removed the datePublished "recommended" property from the fact check structured data documentation. Google said, "Currently, date information isn't used in the Fact Check rich result.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
SEPTEMBER 12, 2022
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems. I was an avid podcast listener for years before deciding to start my own show in 2018. I took my podcast from idea to launch in 10 days with no audio experience — and if I can do it, you can too. In fact, starting a podcast is easier than ever as the medium has increased in popularity and profitability.
Search Engine Journal
SEPTEMBER 10, 2022
Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers To Improve SEO Content appeared first on Search Engine Journal.
Martech
SEPTEMBER 16, 2022
Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.
Search Engine Roundtable
SEPTEMBER 12, 2022
Google is now testing highlighting portions of the featured snippets they show in the Google search results page. I am seeing the highlights both in yellow and blue format, as well as no highlights at all.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot Marketing
SEPTEMBER 16, 2022
A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." Though Spotify didn't clarify what it meant by audio content, such as podcasts or audio chats, it's no secret that audio chatrooms have become increasingly popular over the years.
CopyBlogger
SEPTEMBER 16, 2022
Blogging mistakes happen to all of us. Fired up by a great content idea, you sit down ready to crank. Continue Reading. The post Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong appeared first on Copyblogger.
Content Marketing Institute
SEPTEMBER 16, 2022
Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals.
Search Engine Roundtable
SEPTEMBER 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was a core update announced today.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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