Sat.Oct 01, 2016 - Fri.Oct 07, 2016

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Journey Through the World of Visual Content [Infographic]

Adobe Experience Cloud Blog

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling. When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format.

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11 Social Media Ideas for Small Businesses

Sprout Social

One of the toughest parts about putting together a social media campaign is coming up with ideas. What should you Tweet? What do people want to see on Snapchat? Even the most experienced marketers struggle to come up with social media ideas at some point. But don’t worry, we have you covered. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

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7 Email Marketing Automation Tips For Brand Marketers

Marketing Insider Group

An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around 90% of businesses don’t automate their marketing. The 10% that do have a […]. The post 7 Email Marketing Automation Tips For Brand Marketers appeared first on Marketing Insider Group.

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How to Give Your Content CPR

Duct Tape Marketing

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing. Markeing Podcast with Laura Belgray. There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR).

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Most Common Demand Generation Mistakes That Sabotage Your Success

Adobe Experience Cloud Blog

Author: Joe Paone Sabotage is an interesting word. As a verb, it means to deliberately destroy, damage, or obstruct something. As a noun, it refers to the 2014 movie starring Arnold Schwarzenegger about a team of elite DEA agents that are being taken out one by one. Spoiler alert: It turns out it was someone on their team who was doing it. While sabotage infers that there is intent (usually from an opposing force), there are times when we do it to ourselves mistakenly and become our own worst en

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The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. According to The Atlantic, the average consumer is bombarded by more than 3,000 brand messages each day.

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9 Reasons to Implement Your Social Media Employee Advocacy Program Today (And The Necessary Tools to Do It)

Duct Tape Marketing

9 Reasons to Implement Your Social Media Employee Advocacy Program Today (And The Necessary Tools to Do It) written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. Just as the adage goes, brands are what people say they are. If you looked closely at giants like Starbucks and Whole Foods, you would notice that they have communities built around their brands.

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3 Simple Ways to Increase Your Landing Page Conversions

Adobe Experience Cloud Blog

Author: Mike Madden Picture this: You’re at a car dealership. A salesman approaches you and says “Hi there. Can I please get your first name, last name, email address, home phone number, and home address?” Taken back, you eyeball the guy up and down, looking at his clothes, shoes, posture, hairstyle, and facial expression, all while trying to figure out why this person asked you for this information when he doesn’t even know who you are or what car you’re interested in yet.

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Meet Team Sprout: Katy, Office Manager

Sprout Social

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. From welcoming visitors to knowing everyone’s name to maintaining our ridiculously well-stocked snack room and fridges of LaCroix, Katy is one of the operations team managers who keep our space and team in top shape.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

Marketing Insider Group

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking, and there are a few things that need to be said about it’s […]. The post The Real Truth About B2B Marketing And The Social Media Platforms You Need appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Weekend Favs October 1

Duct Tape Marketing

Weekend Favs October 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Lessons from DirecTV’s Success for Consumer IoT (Internet of Things)

Doug Garnett

When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of an ad agency that worked with DirecTV as they brought their product to market. IoT innovators need to pay careful attention to DirecTV’s trajectory. DirecTV pulled out the “this is how its done” tech marketing playbook when they were founded.

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Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back.

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Account-Based Marketing Needs Content Marketing To Work

Marketing Insider Group

Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. (Not that there’s anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Tips for Surviving B2B Marketing Management Disasters

Adobe Experience Cloud Blog

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. While this is a perfect recipe for success in business school, it can lead to disaster in the real world where individual success depends on the success of the entire marketing team.

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Tapping into Your Franchise’s Local Audience via Social Media

Duct Tape Marketing

Tapping into Your Franchise’s Local Audience via Social Media written by Guest Post read more at Duct Tape Marketing. For many people looking to get into the world of business ownership, purchasing a franchise is the ideal situation. You’re able to get behind an established brand, and you have access to proven marketing materials that will give you an advantage over starting a business from scratch.

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Manage & Publish Your Team’s Social Images With Sprout’s Asset Library

Sprout Social

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? Cataloging your brand’s inventory of visuals is overwhelming and difficult to scale.

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3 Reasons Why Brand Marketing Needs To Go Visual

Marketing Insider Group

For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by transcending borders coupled with the importance of individual […].

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Best Practices for Improving Sales Enablement

Adobe Experience Cloud Blog

Author: Jeff Day In today’s frenetic, go-go-go B2B sales environment, it can be hard to ensure that your sales team is having the right—or optimal —conversations with their prospects to deliver value and drive deals forward. The biggest blocker, unfortunately, is a seemingly easy, but in reality complex, problem to solve: equipping sales with the right content based on their unique prospects and specific selling situation.

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The Best Branded Content of September: Election Season

Contently B2C

Last Monday, I shut off the presidential debate after 28 minutes. I was looking for an excuse to go for a jog that night, and after hearing Donald Trump say a word that sounded like “bigly”—more on that later—I put on my Nikes. I figured I’d have plenty of time to catch up on all the shimmies, sniffles, and sound bites over the next 24 hours.

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Aggregate Social Network Data Using the New Group Report

Sprout Social

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

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What Is Intent-Based Analytics And How To Leverage Them

Marketing Insider Group

From the time we’re children, the importance of measuring relevantly and correctly is ingrained in us: exams are graded based on question weights and answer accuracy; sports team selections are made based on athletic ability and schematic fit; orchestra seats are decided by skill and technical proficiency. The list goes on and on, but you […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Pop Quiz: Are You Using This Email List-Growing Tactic?

Marketing Insider Group

As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging. Quizzes are a great way to meet this challenge head-on. Whether it’s a fun pop-culture quiz or a more serious knowledge test, quizzes can be easy and effective […].

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Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable

Marketing Insider Group

As humans, we’re wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. Today, we go outside […]. The post Want to Hone Your Creative Intuition?

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The Best Reason To Attend This Year’s MarketingProfs B2B Forum

Marketing Insider Group

A few weeks ago, I had a pretty amazing moment: I got to meet Mark Hamill, aka Luke Skywalker. The story goes like this. I wrote an article titled WTF Does Mark Hamill Know About Content Marketing. I had done this before for Kevin Spacey and John Cleese to help my good friends at Content Marketing Institute […]. The post The Best Reason To Attend This Year’s MarketingProfs B2B Forum appeared first on Marketing Insider Group.

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Gerencie e publique as imagens sociais da sua equipe usando a Biblioteca de Ativos do Sprout

Sprout Social

Quando se trata de compartilhar conteúdo envolvente, os profissionais de marketing de redes sociais compreendem a importância de recursos visuais atraentes. Mas como você gerencia com eficiência seus recursos visuais para garantir que toda a sua equipe de marketing social possa organizar, encontrar e compartilhar a parte criativa da sua marca? Catalogar o inventário de recursos visuais da sua marca é cansativo e difícil.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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#SproutChat Recap: How to Use LinkedIn Data to Inform Your Content Strategy

Sprout Social

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

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Agregar datos de las redes sociales con el nuevo informe de grupo

Sprout Social

Hemos realizado un ajuste de nuestro informe gracias a la actualización del Informe de grupo. El informe combina una variedad de estadísticas de redes sociales de Twitter, Facebook, Instagram y LinkedIn para mejorar el éxito general de tu empresa en las redes sociales. El informe del grupo te permite comparar y analizar la estrategia social en redes al agregar indicadores comunes en canales y periodos de tiempo.

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Administra y publica las imágenes sociales de tu equipo con la Biblioteca de Recursos de Sprout

Sprout Social

A la hora de compartir contenido atractivo, los profesionales de redes sociales comprenden la importancia de las imágenes persuasivas. Sin embargo, ¿cómo administras de manera eficiente los recursos visuales para que todo tu equipo de marketing de redes sociales pueda organizar, buscar y compartir la creatividad de la marca? Poder catalogar el inventario de imágenes de tu marca es una tarea abrumadora y difícil de escalar.

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Agregue dados das redes sociais com o novo Relatório de grupo

Sprout Social

Renovamos nossos relatórios com uma atualização ao nosso Relatório de grupo. O relatório combina diversas analíticas de redes sociais provenientes do Twitter, Facebook, Instagram e LinkedIn para aferir o sucesso geral da sua empresa nas redes sociais. O Relatório de grupo lhe permite comparar e analisar sua estratégia social nas redes, agregando métricas comuns nos canais e prazos.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission