Marketing Insider Group

JUNE 15, 2016

Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the […]. The post 8 Steps To Create A Successful Content Marketing Program appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Marketing Marketers Marketing Strategy 100

Adobe Experience Cloud Blog

JUNE 13, 2016

Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today it’s pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC). In marketing, the one thing that is a constant is change, and it can feel overwhelming to finally agree on a set of metrics with your team, then go to a conference or see a tweet from an analyst and realize that you’re m

Thought Leadership 92

Thought Leadership Customer Journey Customer Acquisition Marketing 92

Sprout Social

JUNE 14, 2016

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure. Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising.

Advertising 82

Advertising Advertisers Branding Customer 82

Duct Tape Marketing

JUNE 16, 2016

5 Ways to Incorporate Your Community into Content Creation written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. There’s a simple truth that many marketers come to understand as they build up a brand: a company’s brand belongs to the community. Yes, we work to build it up and spread awareness, but ultimately it lives and dies in their hands.

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Place Branding Content Marketing Product 47

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

JUNE 17, 2016

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]. The post Check Out These 10 Underutilized Traffic Sources appeared first on Marketing Insider Group.

Email Marketing 93

Email Marketing Marketing Marketers Content Marketing 93

Adobe Experience Cloud Blog

JUNE 17, 2016

Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email.

Marketing Strategy 91

Marketing Strategy Marketing Automation Platform Thought Leadership Marketing 91

Duct Tape Marketing

JUNE 14, 2016

7 Ways to Get More Podcast Subscribers written by John Jantsch read more at Duct Tape Marketing. I’ve been podcasting now for over ten years and I still crave new subscribers. Now, don’t get me wrong, the benefits of podcasting for me are so strong I would do it even if no one subscribed, but exposure is one key reason to put in the time and effort (although it’s not that much time and effort) and getting more listeners can only help.

Copywriting 45

Copywriting eBook Promotion Management 45

Marketing Insider Group

JUNE 16, 2016

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Here’s a quick guide to inbound and outbound lead generation, and what each […].

Marketing 91

Marketing Marketers Content Marketing 91

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Sprout Social

JUNE 12, 2016

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more tim

Market Research 52

Market Research Management Product Marketing 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

JUNE 15, 2016

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez. Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry.

Thought Leadership 43

Thought Leadership Branding Marketing Marketers 43

Marketing Insider Group

JUNE 14, 2016

Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. Before we define what an inquiry is, let’s first clearly describe what it is not: An inquiry is NOT: — An individual who fits your target market — A user who signs up […]. The post An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

Target Market 82

Target Market Marketing Marketers Content Marketing 82

Adobe Experience Cloud Blog

JUNE 15, 2016

Author: Hally Pinaud If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. The jokes are spot-on in this moment when it seems like everyone’s trying to live up to the old Facebook motto: “Move fast and break things.” I’ve done my time at a start-up. They do move fast, and you have to be ready to persevere, push boundaries, and yes, pivot.

eBook 91

eBook Thought Leadership Marketing Automation Platform CRM 91

Sprout Social

JUNE 15, 2016

Sprout’s Facebook Pages Report has experienced a major redesign to include an abundance of new data. Our new report enables users to analyze message volume, engagement, paid activity and audience demographics across one or more Pages through our Facebook Analytics tools. What’s New? The new Facebook Pages Report includes analytics that span the social marketing spectrum and provides marketers with deeper insights into a brand’s Facebook strategy.

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Analytics Branding Product Marketing 51

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Communications

Duct Tape Marketing

JUNE 17, 2016

The Benefits your Business Gains from Donating to Charity written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. When you donate to charity via your business, you will soon discover an array of benefits that come with the territory. There are so many reasons you should apply this tactic to your company. Most importantly, you’ll be assisting worthy causes and helping make real change.

Advertising 40

Advertising Advertisers Promotion Customer 40

Marketing Insider Group

JUNE 14, 2016

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations. As you may have noticed by all those new cars on the streets, it’s […]. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.

Marketing 66

Marketing Marketers Content Marketing 66

Adobe Experience Cloud Blog

JUNE 16, 2016

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Sprout Social

JUNE 17, 2016

Everything revolving around demand generation is about knowing your customer and providing them with valuable information. While lead generation strategies are more focused on grabbing the attention of prospective new customers. Both are focused on getting consumers to transition through the sales funnel and purchase a product or service. They are also crucial components of a marketer’s responsibility.

User-Generated 46

User-Generated Place Promotion SEO 46

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

JUNE 15, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a po

User-Generated 43

User-Generated Inbound Marketing eBook Branding 43

Marketing Insider Group

JUNE 13, 2016

Do you feel like you work in a boring industry, or think your product or service isn’t interesting enough, to be able to create compelling content that won’t bore people to death and will get them talking about your brand? Sure, under normal circumstances real estate services may sound pretty snooze-worthy. But when you’re looking to buy […]. The post 9 Tips To Take The Boring Out of Your Content Marketing appeared first on Marketing Insider Group.

Real Estate 63

Real Estate Content Marketing Marketing Marketers 63

Marketing Insider Group

JUNE 13, 2016

Okay, I’ll admit it immediately. Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Or do you use it like most people in that you only really look […]. The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group.

Marketing Plan 62

Marketing Plan Analytics Marketing Marketers 62

Marketing Insider Group

JUNE 16, 2016

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there.

Whitepaper 61

Whitepaper Marketing Marketers Promotion 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

JUNE 13, 2016

We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements. And for actionable next steps, a carefully considered and prioritized list of content that was required […].

Product 55

Product Marketing Marketers Content Marketing 55

Marketing Insider Group

JUNE 14, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. The post Are You Leveraging Your Content for Sales Enablement?

Marketing 53

Marketing Marketers Content Marketing 53

Marketing Insider Group

JUNE 14, 2016

As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […]. The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group.

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Branding Marketing Marketers 50

Marketing Insider Group

JUNE 15, 2016

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The Sales Management Association The constraints are equally clear. […].

Management 46

Management Marketing Marketers Content Marketing 46

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

JUNE 16, 2016

Successful content campaigns increasingly have a common element: engagement. The more engaging your content, the more stimulated your audience. The more stimulated and engaged your audience, the faster you’ll reach your marketing goals. Easy, right? But when your audience is inundated every day with attention-seeking material through social, email, their own browsing searches, and the […].

Marketing 45

Marketing Marketers Content Marketing 45

Marketing Insider Group

JUNE 15, 2016

Got a great campaign idea? Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems. A landing page is hyper-focused and specifically designed […].

Customer 45

Customer Marketing Marketers Content Marketing 45

Marketing Insider Group

JUNE 12, 2016

Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. The Danger Booth is not your average photo booth. It’s an award-winning, open-air, sometimes-nudity-inducing, always-personality-driven experience. In this episode, Zac Wolf and Becca Goldring share the story behind their creative side […].

Marketing 45

Marketing Marketers Content Marketing 45

Marketing Insider Group

JUNE 11, 2016

Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. In this episode, Dan Milano shares the story of his sketch comedy channel Wooden Nickel Shorts. Listen and Subscribe Now: iTunes | SoundCloud | Stitcher Thank you to Rightside Shirts for supporting Unthinkable. […].

Marketing 45

Marketing Marketers Content Marketing 45

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Communications