Sprout Social
AUGUST 16, 2016
Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Engagement like comments and likes are important for gauging interest, but shares drive reach.
Adobe Experience Cloud Blog
AUGUST 19, 2016
Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. While your prospects may have been out on vacation throughout the summer, they’ll be back at their desks in no time. Or maybe you took some vacation days of your own and need a pick-me-up to get back in the zone.
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Marketing Insider Group
AUGUST 17, 2016
This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions. In short, content marketing can only succeed when […].
Contently B2C
AUGUST 16, 2016
One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. Eyeo GmbH—the company that owns Adblock Plus, the most-used ad blocker—takes money to whitelist websites from its ad blockers, despite purporting to fight for an ad-free web. Google, Amazon, Microsoft and other internet companies have all paid the fee.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
AUGUST 15, 2016
For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. That’s why we’re here to help you. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day.
Adobe Experience Cloud Blog
AUGUST 18, 2016
Author: Ashika Balani The days of telemarketers are long gone. New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. Just take a look at these progressions in the last few years: The world’s largest taxi company, Uber, does not own vehicles. Uber uses technology and mobile devices to connect a marketplace of individuals who need rides to individuals with cars.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Contently B2C
AUGUST 16, 2016
There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain. Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform makes much more sense.
Duct Tape Marketing
AUGUST 16, 2016
The Ultimate Guide to Small Business Keyword Research written by John Jantsch read more at Duct Tape Marketing. Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.
Adobe Experience Cloud Blog
AUGUST 17, 2016
Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If so, keep reading…. One of my favorite Olympic events is the track and field sprint relay race (coming up this week in Rio). Why? Because it’s all about the handoff. The two runners need to be in perfect sync as they both race forward.
Marketing Insider Group
AUGUST 15, 2016
According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zumvu
AUGUST 19, 2016
Facebook Mentions is a new App that can only be accessed by verified Facebook- recognized celebrity or public figure.
Rock Content
AUGUST 14, 2016
Most of you are exposed to hundreds, maybe thousands, of ads in the span of just one day. In a world that is always switched-on and plugged-in, messages like “buy now” and “subscribe here” are difficult to escape. It shouldn’t come as a surprise that many people have developed natural “adblockers” to tune out and turn off ads.
Duct Tape Marketing
AUGUST 17, 2016
How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Cameron Herold. It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most people suck at running them.
Marketing Insider Group
AUGUST 15, 2016
While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. Why? Two Google ranking factors, which surround a site’s traffic and engagement metrics, are enough to make the socially-infused SEO argument legitimate.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
AUGUST 16, 2016
Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining exactly how each marketing dollar will be spent so they can optimize the ROI. However, this can be hard if you’re just launching new campaigns for the first time and don’t have valuable historical data to rely on, especially if you’re venturing into a new channel.
Sprout Social
AUGUST 17, 2016
Your social media channels are ready. You setup your profile and created some content. But how do you promote your social media profiles to get viewers to follow, like and share? If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads–how much exposure you get. There are a multitude of ways but we’re sharing six proven tactics.
Duct Tape Marketing
AUGUST 19, 2016
6 Tools We Use at Typeform to Amplify Our Marketing Productivity written by Guest Post read more at Duct Tape Marketing. photo credit: Unsplash. Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Luckily, we live in a time where productivity hacks are easy to find.
Marketing Insider Group
AUGUST 16, 2016
We’re two months into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing), but […]. The post Know Your MOFU: Start a Dialogue to Increase Conversion Rates appeared first on Marketing Insider Group.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
AUGUST 15, 2016
Author: Lisa Marcyes Marketers, take note. While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day.
Marketing Insider Group
AUGUST 17, 2016
Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years. With the statistics in […]. The post How to Make Your Content More Sharable from Mobile Devices appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 19, 2016
Any marketer who’s worth their salt knows that improvements in a marketing strategy don’t just spring out of nowhere, overnight. But with some careful planning, you can make your tactics much more efficient, and perform some real marketing magic. Focus on Your Loyal Customers Don’t spread yourself thin. If you want to be quick about […]. The post Improve Your Data-Driven Marketing Strategy in Just One Day appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 16, 2016
By Tyler Burchett, Media Relations Associate at Fractl Content marketing is already having its moment. Some companies have recognized this and begun investing accordingly, while others are just now taking action. According to a recent report by the Content Marketing Institute, the percentage of total marketing budgets allocated to content marketing has increased from 13% in […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
AUGUST 19, 2016
Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps Boston, MA – Searching the most recent Marketing Technology Landscape graphic for a promotion hub solution, Demand Gen Marketer Nicole Dunshire was repeatedly blocked and lured by other devious martech landscape graphics. Impeding her progress by continually taunting “Look at how many […].
Marketing Insider Group
AUGUST 18, 2016
Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?” We’re glad you asked. The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].
Marketing Insider Group
AUGUST 17, 2016
Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. Over the last few years, lead scoring has become more important for companies who are engaging in a moderate […].
Marketing Insider Group
AUGUST 15, 2016
A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. The event, hosted by B2B Marketing, was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. Since the event, I […].
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
AUGUST 13, 2016
Technology today can make the savviest marketer dizzy with anticipation. The addition of Snapchat, Virtual Reality, and Artificial Intelligence may sound like a future utopia where we video conference with Judy Jetson from our flying cars to get more (of the good kind of) traffic to our websites. But none of this new technology matters […]. The post How to Fly Through the Content of the Future appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 16, 2016
In my previous blog post, I talked about convergence of MarTech and AdTech and its potential impact on digital marketing as we know it. While I mostly focused on the technology trends and ensuing convergence in that post, I wanted to focus on ensuing changes in strategy and thinking with this post. Specifically as it […]. The post Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 18, 2016
Marketers everywhere seem to be talking about the customer experience or the customer journey. We need to make sure we’re taking care of our customers all the way through their journey with us and beyond. At this year’s Influitive Advocamp, SnapApp CEO Seth Lieberman gave his take on that journey: but instead of a journey […]. The post Turn Apathy Into Advocacy With Amazing Customer Experiences appeared first on Marketing Insider Group.
Duct Tape Marketing
AUGUST 18, 2016
When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59 billion active monthly users ) – you could say it’s a bit of a chore keeping up with everything.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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