Sat.Sep 10, 2016 - Fri.Sep 16, 2016

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. He was specifically looking for a PhD… someone who was poor, hungry, and driven of course. I was sold by the fact that you had “unlimited upside potential.” For a soon-to-be college grad, that sounded great.

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How to Regram: The Importance of Sharing Instagram Content

Sprout Social

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Just like other social media platforms, Instagram has real benefits to its sharing capabilities. Before we get into that, it’s important to know why a Regram is different than a share or Retweet.

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How Law Firms Can Get Started With Content Marketing

Marketing Insider Group

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients and grow their revenue. According to the 2015 State of Digital & Content Marketing for Law Firms Survey, Am Law 200 firms were creating only […]. The post How Law Firms Can Get Started With Content Marketing appeared first on Marketing Insider Group.

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My Latest Book – SEO for Growth

Duct Tape Marketing

My Latest Book – SEO for Growth written by John Jantsch read more at Duct Tape Marketing. Today I am thrilled to announce the release of my fifth book! Yep, kind of stealthy with this one, but I believe it’s an extremely important and timely topic. The title of the book is SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Adobe Experience Cloud Blog

Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Captivate Your Buyers.

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How to Measure Your Facebook ROI

Sprout Social

Facebook has become an integral part of the marketing process. More than 1.71 billion people visit it on a monthly basis , making it the third most visited website globally. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not

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The Secret to Success Lies in Your Grip

Duct Tape Marketing

The Secret to Success Lies in Your Grip written by John Jantsch read more at Duct Tape Marketing. Anyone who has attended or viewed a major league baseball game has likely witnessed one of the scariest moments a baseball player can experience – the inevitable time in which he loses grip of the bat he is swinging and it flies off, hopefully, safely landing on the turf somewhere.

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Take a Seat at the Table: Make Workplace Equality a Grassroots Initiative

Adobe Experience Cloud Blog

Author: Alexandra Nation and Liz Courter Oseguera While it’s true that now is the time for women in tech , talking about it isn’t enough. Here at Marketo, we’ve chosen to use our optimism about women in tech to drive action. Most importantly, we’re inviting everyone to take a seat at the table (men included), inspired by this quote from UN Women Goodwill Ambassador Emma Watson’s HeForShe speech at the United Nations Headquarters: “How can we affect change in the world when only

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Summer Engineering Internships at Sprout

Sprout Social

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? It’s a lot like working here full-time: fun, meaningful and collaborative. From day one, engineering interns at Sprout are part of the team. Our internship program is designed to help college students, typically computer science majors, gain experience working in the tech industry, deploying code and exploring where they want their careers to go.

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How To Launch A Successful Content Marketing Plan In 6 Weeks

Marketing Insider Group

So you’ve just gotten the green light from the leadership team to launch a content marketing program. Congrats! But there’s a problem: they want you to do this within the next month or so. If you’re sitting at your desk panicking and scratching your head, and wondering how you could possibly deliver a strategy in […]. The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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SEO for Growth

Duct Tape Marketing

SEO for Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton. In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a new book on the topic called SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.

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3 Keys to Great Content Marketing, According to LEGO CMO Julia Goldin

Contently B2C

By the late ’90s, not everything was awesome at LEGO. After a string of product launches that deviated from its core product, LEGO was stretched thin. In 1998, it lost money for the first time. The iconic toy company struggled to compete for the attention of children enraptured by video games. With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past.

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#SproutChat Recap: How to Market to a Niche Audience

Sprout Social

Marketing a niche product or targeting a very specific demographic can be daunting. At some point in their career, almost every marketer has had to communicate a message to a focused subset. It’s not always easy to identify a niche audience and engage with them on social. But the sooner you figure out where these folks are hanging out, the more successful you’ll be in the long run.

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Top 8 Digital Marketing Myths

Marketing Insider Group

By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on. But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Case Studies That Show How and Why to Focus on Building Consumer Trust

Duct Tape Marketing

6 Case Studies That Show How and Why to Focus on Building Consumer Trust written by Guest Post read more at Duct Tape Marketing. photo credit Unsplash. If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. Marketers everywhere are struggling to keep up engagement with their audience.

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How Barclays Cut Its Publishing Process From 6 Weeks to 3 Days

Contently B2C

Eighteen months ago, Barclays UK decided it was time for a change. In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. It was a torturously slow process, especially in a digital arena that values speed. Today, it has cut its creative process down to a mere 72 hours. It was, no pun intended, an amazing turnaround.

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Tudo o que você precisa saber sobre as Informações do público do Facebook

Sprout Social

O segredo do sucesso nas redes sociais é entender realmente seu público. Se você não sabe com quem está falando, fica difícil criar uma estratégia sólida de alcance social. Um bom início é usar o plano de marketing da sua empresa, que lhe dará um conceito mais claro sobre quem é seu público. A partir daí, você analisará mais detalhadamente e coletará o máximo de dados possível sobre o seu público.

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Solving The Challenge of Marketing ROI

Marketing Insider Group

For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […].

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Top Customer Feedback Tools for Websites

Zumvu

Customer feedback is important because it is the best way to measure customer satisfaction and create better experience for them.

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Weekend Favs September 10

Duct Tape Marketing

Weekend Favs September 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Todo lo que tienes que saber sobre las Estadísticas del público de Facebook

Sprout Social

La clave para lograr el éxito en redes sociales es entender verdaderamente a tu público. Si no sabes con quién estás hablando, es difícil poder crear una estrategia sólida de alcance en redes sociales. Una buena manera de comenzar es con el plan de marketing para tu empresa que te debe ofrecer una idea más clara de quién es tu público. Desde allí querrás profundizar y recolectar todos los datos que sean posibles sobre tu audiencia.

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The History of the PDF and Its Marketing Limitations

Marketing Insider Group

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The 3 ABM Essentials You Need to Start Off and Take Off

Adobe Experience Cloud Blog

Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). In fact, 97% of marketers achieved a higher return on investment (ROI) with ABM than with any other marketing initiative, according to Alterra. If that’s not proof enough, consider the fact that a number of marketing technology companies have updated their current offerings or created new ones to meet the growing demand for ABM.

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Does Live Video Make Sense for Your Content Marketing Strategy?

Rock Content

You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were

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How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. Whether you’re looking or just created a Facebook Business page, there are important steps to follow before to ensure you have an active and engaged a

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How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

Marketing Insider Group

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are […]. The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Complete the Picture of Your Buyers Across Devices

Adobe Experience Cloud Blog

Author: Bhumika Dadbhawala Omni-channel. Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.

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Blogging Your Way To a More Powerful Brand

Duct Tape Marketing

Blogging Your Way To a More Powerful Brand written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. The best thing about a blog is that just having one is a step towards creating a more powerful, recognizable brand.Many businesses use content marketing through blogging a major part of their strategy, so you are already ahead of the game.

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Sprout Social Customers Among First to Access Twitter’s New Customer Support Features

Sprout Social

According to our latest Sprout Social data report , nearly 35% of individuals prefer social media as their channel-of-choice for customer service, surpassing both phone and email. This preference is further enforced by the staggering rise in the number of social messages to a business that require a response or need to resolve an issue. And yet, the average response time on social for most brands is still well above what individuals consider to be a reasonable wait time.

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Viral Content Reverse Engineering Strategy

Marketing Insider Group

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. And many of the things that factor into this success are beyond your control. Often, what makes sense on paper just doesn’t work in real life, and it can be impossible to determine why. […]. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission