Sat.Nov 26, 2016 - Fri.Dec 02, 2016

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot Marketing

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

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31 Influencers to Follow in 2017: A Social Countdown

Adobe Experience Cloud Blog

Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. But let’s be honest, it also takes time. So where can you go to look for the latest tips, tricks, and trends (besides this blog… sorry, I had to)?

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5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? Sure, outbound marketing tactics like advertising can help push out your marketing messaging to a mass audience, and might be able […]. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group.

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How Team Sprout Uses Organic Post Targeting to Reach Its Audience

Sprout Social

They say timing is everything and when it comes to social, the old adage isn’t too far off. Now more than ever it’s important that social messages are shared at the right time, to the appropriate audience and on the proper social network. While it can vary by social platform, optimizing timing of posts by comprehending your followers’ needs and behaviors is a significant piece of a successful social strategy.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why You Need Long-form Storytelling to Become a Thought Leader

Rock Content

This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories. Anecdotes fuel conversation. Great dramatic arcs are the reason why hours and hours are spent binging on television shows.

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How to Navigate the Social Ad Spend Solar System [Infographic]

Adobe Experience Cloud Blog

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see.

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Engage With Your LinkedIn Company Page Network From the Smart Inbox

Sprout Social

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved into a robust publishing platform for businesses to engage and target their content to a more professional audience. This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy.

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Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day

Duct Tape Marketing

Stop Hoping For Referrals – Build Your Referral Teams and Start Getting A Referral A Day written by Guest Post read more at Duct Tape Marketing. Most people believe that getting referrals is something that just happens, that all you need to do is just turn up to networking events, do a good job with your clients or customers and be part of a referral group.

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3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment

Adobe Experience Cloud Blog

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel.

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The Right Way To Produce Content for the Holidays

Marketing Insider Group

It’s here. The holiday season. Everybody’s minds turn to gift giving and preparing for family and friend to visit. It can be hard to plan content for this time of year because people’s buying habits change so much. Deciding the right tactic is hard, especially when combined with the stress that comes at the end […]. The post The Right Way To Produce Content for the Holidays appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Compare Performance Across Pages With Sprout’s Facebook Competitors Report

Sprout Social

Sprout’s Facebook Competitors Report enables your brand to track fundamental metrics for any Facebook Page and benchmark these metrics against your own Pages. With this new report you can understand how your brand growth and engagement on Facebook compares to competitors. In addition to benchmarking your success against competitors, you can measure relative social performance across a portfolio of related brands or products.

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The Rules of Effective Copywriting

Duct Tape Marketing

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joanna Wiebe. I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe.

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4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Adobe Experience Cloud Blog

Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. If I don’t already know the song word for word, I’ll pick up the tune and the lyrics in a listen or two. Maybe there’s a parallel between my ear for music and my knack for languages. (Growing up, I spoke fluent Farsi and picked up enough French to score top marks on my high school AP exam without actually taking the AP class.

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Content Marketing Strategy for Start-Ups

Marketing Insider Group

You knew you would have to master the art of content marketing before you even launched your start-up. You know you’re not the only one seeking attention in the specific industry, so you have to do your best to attract your target audience. During the early stages of marketing, you’ll mostly rely on content promotion. […]. The post Content Marketing Strategy for Start-Ups appeared first on Marketing Insider Group.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Interaja com sua rede de páginas da empresa no LinkedIn usando a Inbox inteligente

Sprout Social

Com mais de 450 milhões de membros , o LinkedIn® solidificou-se rapidamente como uma comunidade global de profissionais. Ao longo dos anos, a rede evoluiu para uma plataforma de publicação robusta para que as empresas possam interagir e direcionar seu conteúdo a um público mais profissional. Essa mudança de rede posicionou as Páginas de empresa do LinkedIn® como um componente integral da estratégia de comunicação social de uma organização.

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The Power of Proactive Customer Service

Duct Tape Marketing

The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing. Are you happy now? Or simply, happy overall? As a company, you don’t just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company , evaluating a customer’s satisfaction throughout his or her entire journey with a company is 30% more predictive of overall customer satisfaction than measuring happiness based on individual interactions.

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Infographic: How Tech Has Changed Black Friday

Contently B2C

It’s true, tech is changing holiday shopping habits—not just because I skipped Black Friday this year to binge-watch the Gilmore Girls revival on Netflix. According to a new infographic from digital agency Sequence , customers are getting used to making their holiday purchases online. Actually, they prefer it, which shouldn’t shock anyone during a time when stores can feel overcrowded and understaffed.

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4 Steps To Building A Data-Driven Customer Experience

Marketing Insider Group

We need to talk about data. What was once a seemingly abstract concept used only in science fiction movies and software development textbooks has now become a sort of secondary currency in the world of business. Data is a valuable resource that all organizations must tap into. In effect, a company is a little data […]. The post 4 Steps To Building A Data-Driven Customer Experience appeared first on Marketing Insider Group.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Interactúa con la red de la página de tu empresa en LinkedIn desde la Entrada inteligente

Sprout Social

Con más de 450 millones de miembros , LinkedIn® se consolidó rápidamente en una comunidad global de profesionales. Con los años, la red ha evolucionado y se ha convertido en una plataforma sólida de publicaciones para empresas que buscan vincular y dirigir su contenido a una audiencia más profesional. Este cambio de la red ha posicionado a las Páginas de empresas en LinkedIn® como un componente integral de una estrategia de comunicación en redes sociales de una organización.

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Weekend Favs November 26

Duct Tape Marketing

Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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How to Automate Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. But as most marketers already practice broad-reaching demand generation, adding ABM to their overall marketing strategy can often seem like the tyranny of ‘ or’ versus the genius of ‘

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Unlikely Lessons Email Marketers Can Learn From theSkimm

Marketing Insider Group

Without fail, every few years something comes out that’s supposed to “kill” email. Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly rushing to figure out the next “new” way to connect with consumers. But recent research actually found that consumers, especially Millennials, prefer email to other […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Compara el rendimiento de las páginas con el informe de competidores de Facebook que ofrece Sprout

Sprout Social

El Informe de competidores de Facebook que ofrece Sprout permite a tu marca realizar un seguimiento de indicadores fundamentales para cualquier Página de Facebook y comparar estos indicadores con tus Páginas. Con este nuevo informe , podrás saber cómo es el crecimiento y la interacción de tu marca en Facebook en comparación con el crecimiento y la interacción de tus competidores.

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Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle

Duct Tape Marketing

Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle written by Guest Post read more at Duct Tape Marketing. When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Through my years in various marketing roles, I’ve gotten lucky and also learned the hard way about which processes should and should not be automated.

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3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

Adobe Experience Cloud Blog

Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. So it’s no surprise that a question I hear often is: “How do we gain insight into the effectiveness of our marketing efforts?”. Many companies aren’t able to report on marketing and sales efforts due to data and process issues.

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MQL to SQL: The Qualification Process [Infographic]

Marketing Insider Group

The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy. So, to make a long story short, your interactions with your leads must vary depending on what lifecycle stage they are in. For example, […]. The post MQL to SQL: The Qualification Process [Infographic] appeared first on Marketing Insider Group.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Compare o desempenho das páginas usando o relatório de concorrentes do Facebook, oferecido pelo Sprout

Sprout Social

Com o Relatório de Concorrentes do Facebook oferecido pelo Sprout sua marca pode rastrear métricas fundamentais para qualquer página do Facebook e comparar essas métricas com suas próprias páginas. Com este novo relatório , você pode entender como é o crescimento e o engajamento da sua marca no Facebook em comparação aos concorrentes. Além de aferir seu sucesso com relação aos concorrentes, você pode avaliar o desempenho social relativo por meio de um portfólio de marcas ou produtos relacionados

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Why You Must Address Problems Before You Can Offer Solutions

Duct Tape Marketing

Why You Must Address Problems Before You Can Offer Solutions written by John Jantsch read more at Duct Tape Marketing. You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to deliver results.

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Stronger Inbound Marketing With Interactive Content: How to Get Started

Marketing Insider Group

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships […].

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Three Key Best Practices for Combining Profit and Purpose

Marketing Insider Group

There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever. The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. Unilever’s ‘Sustainable Living’ brands accounted for half of […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission