Sat.Dec 24, 2016 - Fri.Dec 30, 2016

article thumbnail

Why Your Company Might Need a Content Audit

Hubspot Marketing

Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.

Education 135
article thumbnail

A 3-Point Health Check for Your Marketing Strategy

Adobe Experience Cloud Blog

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others.

Health 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

25 Content Marketing Stats to Guide Your 2017 Strategy

Marketing Insider Group

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […]. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.

article thumbnail

How to Optimize Your Social Media Workflow

Sprout Social

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. Whether you manage social media full time or if it’s a small part of your job description, a good workflow will get your productivity flowing at its maximum.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Shifting Your Mindset for Business Success

Duct Tape Marketing

Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael E. Gerber. As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so.

Price 50
article thumbnail

6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

Author: Vyoma Kapur As the winter holiday festivities are slowly coming to an end in the U.S., it’s time to finally rest, relax, and recharge with your loved ones. Throughout this season, you’ve probably seen, heard, and experienced thousands of holiday campaigns and messages designed to influence specific actions (whether you realized it or not).

More Trending

article thumbnail

How Team Sprout Uses Message Tagging for Product Development

Sprout Social

As our business has grown so has our customer base. As exciting as this is, the need to stay on top of brand-to-customer communication has become even more important. While it may seem overwhelming to think about managing customer feedback, you don’t need an entire customer service department to organize and address customer queries. Here at Sprout, we believe that open communication between consumers and brands creates progress.

Product 64
article thumbnail

Weekend Favs December 24

Duct Tape Marketing

Weekend Favs December 24 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

article thumbnail

How to Leverage an Analytical Legal Strategy to Close More Deals

Adobe Experience Cloud Blog

Author: Zach French “You went to law school?” I get this question all the time, especially during my interview with Marketo last November. Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn’t have to look far to find ways to apply the analytical and strategic thinking I learned in law school.

Analytics 109
article thumbnail

9 Best Grammar and Editing Tools For Content Marketers

Marketing Insider Group

Content marketing is a tough gig. You’ve got nothing to fall back on but your words, so those words have got to be perfect. If they aren’t, then you’re the one who’s going to take the flack when the general public spot the errors. There’s no need to worry, though. These nine tools are perfect […]. The post 9 Best Grammar and Editing Tools For Content Marketers appeared first on Marketing Insider Group.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

10 Standout Social Media Marketing Examples From 2016

Sprout Social

With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration.

article thumbnail

What I Want for You Most in 2017

Duct Tape Marketing

What I Want for You Most in 2017 written by John Jantsch read more at Duct Tape Marketing. I’m afraid this isn’t going to be the typical end of the year wrap-up/prediction post. Nothing wrong with those, I’ve done them in the past, but today I simply want to share what I hope. I hope this for my own business, and I hope this for anyone struggling to make meaning, get unstuck, grow, change, reconnect, start, or stop.

article thumbnail

The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t

Adobe Experience Cloud Blog

Author: Janet Dulsky The new year is upon us which means that it’s time to make our New Year’s resolutions. If you’re like me, you dread making New Year’s resolutions. I always have such high hopes on January 1 st , but then I find myself falling back into my old habits by the middle of the month and completely abandoning my good intentions by the end of January.

article thumbnail

3 Biggest Insights For B2B Marketing 2017 [Research]

Marketing Insider Group

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled campaign? You can go here to get the full story, but for the purposes of this survey, DGR defines a content-enabled campaign as a […]. The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

“Data Doesn’t Drive Change” – Why You Should Start with a Story

Marketing Insider Group

What if something is based not on historical precedent, but future potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the […]. The post “Data Doesn’t Drive Change” – Why You Should Start with a Story appeared first on Marketing Insider Group.

article thumbnail

Weekend Reading: “Momentum” by Shama Hyder

Marketing Insider Group

For the 103rd episode of The Marketing Book Podcast, I interviewed Shama Hyder, author of “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.” For a growing number of people these days, the field of marketing seems overwhelmingly complex. And with good reason – if you follow Scott Brinker’s Marketing Technology Landscape Supergraphic, […].

article thumbnail

How to Use Syndicated Content to Generate Leads

Marketing Insider Group

Syndicating content is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This helps you optimize returns and put your content in front of a relevant demographic with high buying potential, so you’re not […]. The post How to Use Syndicated Content to Generate Leads appeared first on Marketing Insider Group.

article thumbnail

What Is a Maturity Assessment? The Secret to Producing Hot Leads

Marketing Insider Group

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or strategy is right for you based on the […]. The post What Is a Maturity Assessment?

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

6 Common Design Mistakes to Avoid as Marketers

Marketing Insider Group

Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes the novel solution takes design for granted. […].

article thumbnail

4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]

Adobe Experience Cloud Blog

Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Even if you already have a lead scoring system in place, it’s a good idea to re-evaluate it as your organization and its needs change.

eBook 110