InTouch Marketing

NOVEMBER 22, 2022

Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different types of digital marketing.

Digital Marketing 92

Digital Marketing Marketing Marketers Inbound Marketing 92

Neil Patel

NOVEMBER 21, 2022

When you think about search, what comes to mind? I bet you are thinking “Google”. But there is more to search than Google. And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. You must think outside the box. And that’s what I am going to help you do today. So, let’s first go over the trends we are seeing, and then we can go over how you need to adapt.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Martech

NOVEMBER 21, 2022

For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and analysis. . The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are marketing benefits to getting familiar with the features available. .

Analytics 117

Analytics Marketing Marketers Customer 117

yorCMO

NOVEMBER 22, 2022

All companies claim to have 'great culture,' but it's much less common to see ones live it out. Our client wanted to walk the talk, and was able to do just that. The post When ‘Culture Matters’ is More Than Just a Catchphrase appeared first on yorCMO.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

The Next CMO

NOVEMBER 22, 2022

How to Create a Marketing Plan Timeline.

Marketing Plan 59

Marketing Plan Marketing Marketers Marketing Strategy 59

Jeff Bullas

NOVEMBER 22, 2022

In today’s global marketplace, the battle for a customer’s attention has never been more challenging. Attention spans are shrinking, customer’s demands and expectations are going up and the margin for error is minuscule. The user experience is so important because it is the gateway between person and product. Whether you use a website, app, software, or sell human-to-human, UX is the most important factor that influences a sale.

Product 278

Product Customer Branding Marketing 278

Aspiration Marketing

NOVEMBER 22, 2022

Nurturing a website visitor into a happy customer is no easy task. Conversion funnels look to support a buyer's journey in the B2B environment, moving from the awareness to the decision-making stage. A core issue a marketer must address is choosing the right content for each stage.

Marketing 163

Marketing Marketers Customer Inbound Marketing 163

Search Engine Journal

NOVEMBER 23, 2022

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal.

Digital Trends 143

Digital Trends 143

Jeff Bullas

NOVEMBER 21, 2022

TikTok is a potential Facebook killer. It’s a social media platform that allows you to express your creativity via video synced to music in just 30-second bite-sized chunks. TikTok currently has over one billion monthly active users worldwide and the app has been downloaded more than 2 billion times. Why it matters. Social media has changed the game for creators.

Transform 232

Transform PR Communications Product 232

Search Engine Land

NOVEMBER 22, 2022

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources.

SEO 141

SEO Branding Search Marketers Marketing 141

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

NOVEMBER 23, 2022

A poll by Marie Haynes shows that many SEOs are still doing guest posting for SEO purposes. The poll had over 400 responses and only 44% of those who responded said they do not use guest posting for SEO reasons. 32% said they do and 12% said they do on occasion.

SEO 137

SEO 137

Search Engine Journal

NOVEMBER 24, 2022

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.

Analytics 143

Analytics SEO Marketing Marketers 143

CopyBlogger

NOVEMBER 22, 2022

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.

Content Marketing 132

Content Marketing Marketing Marketers 132

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy.

Gen Z 128

Gen Z SEO User-Generated Shoppers 128

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Communications

Search Engine Roundtable

NOVEMBER 22, 2022

Google has published a new document named a guide to Google search ranking system. That document outlines the "notable" ranking updates that are currently live and running for Google Search and also some of the historical updates that are either no longer in use or incorporated into other algorithms.

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Search Engine Journal

NOVEMBER 23, 2022

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.

Management 141

Management 141

Search Engine Land

NOVEMBER 21, 2022

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers. Why security matters for SEO. Website security is often overlooked. However, site security is essential for SEO and digital marketing.

SEO 127

SEO Management Communications Digital Marketing 127

Hubspot Marketing

NOVEMBER 23, 2022

If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email , both in terms of content and design, it can be easy to overlook the sendoff.

Email Marketing 121

Email Marketing Place Customer Marketing 121

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

NOVEMBER 23, 2022

Just when you thought John Mueller of Google was done responding to sub-domain SEO questions - well - now we have a new social platform - so. John said on Mastodon when he would go with subdomains versus posting the content on the main www.

SEO 131

SEO 131

Search Engine Journal

NOVEMBER 19, 2022

Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.

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Businesses Grow

NOVEMBER 23, 2022

The new episode of The Marketing Companion is a study in networking contrasts. Author and college educator Amanda Russell begins our show by explaining how she gathered some of the most influential people in Austin, TX, for a dinner where they exposed their most vulnerable lessons — and she didn’t even know these people! On the other extreme of the networking continuum is me.

Education 123

Education Branding Customer Acquisition Marketing 123

Buffer Marketing

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews.

Branding 117

Branding Communications Place Customer 117

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

NOVEMBER 21, 2022

Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does.

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Search Engine Journal

NOVEMBER 20, 2022

Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. . The post Are Press Releases Still Good For SEO? appeared first on Search Engine Journal.

SEO 139

SEO 139

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Martech is simply a tool. Part of the argument is that the martech stack does not adequately serve the marketing organization or the business due to its complexity.

CMO 115

CMO Product Customer Management 115

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.

Thought Leadership 114

Thought Leadership Industry Insights Promotion Analytics 114

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Roundtable

NOVEMBER 22, 2022

Google has added a new spam policy for policy circumvention. The new section was added to the Google spam policies document and basically says if you try to go around the Google spam policies, you can be penalized.

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Search Engine Journal

NOVEMBER 23, 2022

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. The post Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search appeared first on Search Engine Journal.

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Econsultancy

NOVEMBER 22, 2022

Mark Zablan is the CEO of Emplifi, a unified platform for social marketing, social commerce and customer care. We asked him about the role of data and automation in CX, as well as what makes for a successful rebrand (following the merger of Astute and Socialbakers – to become Emplifi – last year). Today’s consumers have greater choice and higher expectations than ever before.

Customer 114

Customer Marketing Marketers 114

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high.

Gen Z 114

Gen Z Transform Retail Entertainment 114

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Communications