Hubspot Marketing

OCTOBER 22, 2019

When you're not following a plan on social media, it's easy to forget to post regularly. Additionally, creating image and video-based content that's meant to drive revenue for your business can seem far away from your bottom line. However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app.

Education 120

Education User-Generated Product Place 120

Neil Patel

OCTOBER 22, 2019

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

Analytics 111

Analytics Digital Marketing Branding Marketing 111

Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

Content Marketing 106

Content Marketing Marketing Marketers 106

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Great careers don’t happen by accident. A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. This is why we recognize the top 50 talented marketers to celebrate their success and share their mission-driven, inspiring stories with the world.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

OCTOBER 22, 2019

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.

Analytics 96

Analytics User-Generated Retail Social Media Marketing 96

Hubspot Marketing

OCTOBER 22, 2019

As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO.

Price 87

Price SEO Food Entertainment 87

Search Engine Journal

OCTOBER 21, 2019

Learn how to create an effective content marketing strategy through content designed to boost engagement and increase conversion rates. The post 9 Simple & Fast Ways to Elevate Your Content via @alexanderkesler appeared first on Search Engine Journal.

Marketing Strategy 78

Marketing Strategy Content Marketing Marketing Marketers 78

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. If you can give your audience an experience they won’t find anywhere else, you can keep them coming back. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy.

Branding 88

Branding Shoppers Social Media Marketing User-Generated 88

Hubspot Marketing

OCTOBER 25, 2019

What comes to mind when you think of SEO? "Permalink" probably isn't the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value.

SEO 83

SEO Customer Management Marketing 83

Marketing Insider Group

OCTOBER 21, 2019

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more.

Event Marketing 78

Event Marketing Millennials Marketing Marketers 78

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

OCTOBER 24, 2019

Here are some key components of a successful international content marketing strategy. The post International Content Marketing: How to Create a Global Strategy via @ashleymadhatter appeared first on Search Engine Journal.

Content Marketing 77

Content Marketing Marketing Marketers Marketing Strategy 77

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. That’s more than a third of the world’s population. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site.

User-Generated 79

User-Generated Place Analytics Customer 79

Content Marketing Institute

OCTOBER 24, 2019

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading → The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.

Content Marketing 70

Content Marketing Marketing Marketers 70

Marketing Insider Group

OCTOBER 23, 2019

If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools.

Customer 74

Customer Communications Product Branding 74

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

OCTOBER 22, 2019

Here's a list of 25 dos and don'ts that will bring you the largest SEO and creative rewards. The post Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos via @ronlieback appeared first on Search Engine Journal.

SEO 76

SEO Content Marketing Marketing Marketers 76

Traackr

OCTOBER 23, 2019

Today, Traackr released the 2019 State of Influence: Beauty Report. This report was created using IMB, our technology platform.

69

69

Content Marketing Institute

OCTOBER 23, 2019

Advocating for content innovation takes a convincing presentation and a confident delivery. Take your business case to the next level with these tips for overcoming the pain of the pitch and getting the thumbs-up for your ideas. Continue reading → The post How to Make a More Confident, Compelling Case for Content Innovation appeared first on Content Marketing Institute.

Content Marketing 70

Content Marketing Marketing Marketers 70

Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better th

Branding 56

Branding User-Generated B2C Product 56

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Journal

OCTOBER 23, 2019

Ebooks are a great way to attract leads and opt-ins. Read this guide to start creating amazing ebooks. The post How to Write, Design & Promote an Ebook: A Complete Guide via @xandervalencia appeared first on Search Engine Journal.

eBook 70

eBook Promotion Content Marketing Marketing 70

Litmus

OCTOBER 24, 2019

Everyone likes to feel special: your customers included. Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors. Imagine you have a conversation with two different new acquaintances, and one remembers a detail you mentioned in your first chat.

Shoppers 55

Shoppers Email Marketing Fashion Marketing 55

Content Marketing Institute

OCTOBER 21, 2019

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading → The post Will This Real-Life Search Turn Up a Keyword Ranking Opportunity? appeared first on Content Marketing Institute.

Content Marketing 52

Content Marketing Branding Marketing Marketers 52

Marketing Insider Group

OCTOBER 23, 2019

Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship. The challenge for sales teams and marketers is providing prospects with personalized experiences that are tailored to their needs. Being able to execute these types of campaigns will increase customer conversion rates.

Retail 49

Retail Marketing Marketers Traditional Marketing 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

OCTOBER 21, 2019

2020 California law impacts freelance journalists and in some cases content marketing by extension. The post California Law Threatens Freelance Journalists via @martinibuster appeared first on Search Engine Journal.

Law 65

Law Content Marketing Marketing Marketers 65

Moz

OCTOBER 22, 2019

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful.

Analytics 46

Analytics SEO Finance Customer 46

Bannerflow

OCTOBER 22, 2019

In the competitive field of telecom marketing, having advertising that stands out from the crowd is essential. Which is why applying the latest practices and using the best technology is key for the leading operators. On such large telecom brand, Telia Company, has redesigned the entire way its digital marketing operates. By using the right technology and an agile way of working, Telia is now faster and more effective.

Transform 45

Transform Customer loyalty Advertising Advertisers 45

Content Marketing Institute

OCTOBER 25, 2019

This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya. Continue reading → The post The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day) appeared first on Content Marketing Institute.

Content Marketing 44

Content Marketing Marketing Marketers 44

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Sprout Social

OCTOBER 24, 2019

One of our values here at Sprout Social is to champion diversity, equity and inclusion. We believe that beyond the internal work we do for our employees, equity is about how we engage with the world and community around us. Our goal is to ensure that we’re using our privilege and resources to support the communities within which we live. . To support this goal, we recently introduced a volunteer program called Sprout Serves.

Energy 43

Energy Place Management Product 43

Litmus

OCTOBER 24, 2019

When you’re building an email, there are a lot of elements to keep track of. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images shows up—and that’s just the beginning. What about making sure your emails sound intelligible on a screen reader? Are you on any blacklists? Does your email take too long to load?

Analytics 43

Analytics Email Marketing Place Branding 43

illumin

OCTOBER 23, 2019

Contextual Advertising is a digital advertising targeting tactic, which has seen a major recent resurgence. Let’s take a look at what it is and what it isn’t to reveal 5 truths you need to know about this hot (again) term. The post 5 Truths About Contextual Advertising appeared first on AcuityAds Inc.

Advertising 40

Advertising Advertisers Marketing Marketers 40

Rock Content

OCTOBER 22, 2019

Nearly 2 billion people across 50 countries are heading to the polls to vote in 2019, which means, now more than ever, voters’ eyes and ears will be focused on your coverage to ensure they are getting accurate and timely information to make an informed voting decision. Election coverage is a public service but it’s also a way to build reliability with your audience and promote your outlet as a trusted resource for voters.

Key Performance Indicator 40

Key Performance Indicator User-Generated Place Promotion 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications