Marketing Insider Group

AUGUST 7, 2017

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers Branding 156

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs. My content curation used to be 100% manual. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it.

Thought Leadership 134

Thought Leadership User-Generated Analytics SEO 134

Duct Tape Marketing

AUGUST 11, 2017

8 Ways to Make Better Live Videos on Social Media written by Guest Post read more at Duct Tape Marketing. As many small business owners can tell you, it can be a significant challenge to get noticed on social media and begin building relationships and brand authority. With limited resources with which to work, getting the extra boost you need to grow rapidly and efficiently can overwhelm the best of us.

Industry Insights 66

Industry Insights Advertising Advertisers SEO 66

Rock Content

AUGUST 8, 2017

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you can extract insight from it that will help drive your business forward. The best way to do this is to streamline the information you’re looking at to be only the most relevant and useful figures to your overall business goals.

SEO 56

SEO Logistics User-Generated Marketing 56

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

AUGUST 8, 2017

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. That’s called a vague […]. The post What Exactly Is a Content Marketing Strategy?

Marketing Strategy 90

Marketing Strategy Content Marketing Marketing Marketers 90

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement? In this blog, we’ll cover Neal Shaffer’s answers to five critical questions on how brands can increase social engagement across the variety of social media channe

Thought Leadership 134

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Rock Content

AUGUST 10, 2017

Storytelling has been around for a while. It’s not that new at all, despite its headline-grabbing ability in the content marketing world right now. It’s not even new for businesses. Organizational storytelling has been around for over 100 years. Unfortunately, the latest iterations of organizational storytelling seems to make processes harder , more cumbersome and sometimes even obstructionistic than ever before.

Content Marketing 52

Content Marketing Marketing Marketers Marketing Strategy 52

Marketing Insider Group

AUGUST 9, 2017

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group.

B2C 85

B2C Marketing Marketers Marketing Plan 85

Adobe Experience Cloud Blog

AUGUST 9, 2017

Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week later ready to purchase the vehicle. But in today’s information-rich, digital environment, buyers have all the information they need to make an informed decision, making the salesperson’s ro

Email Marketing 134

Email Marketing Thought Leadership Education Communications 134

Duct Tape Marketing

AUGUST 10, 2017

An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Landon Ray. Podcast Transcript. I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they don’t always make the nightly news because it’s pret

Management 52

Management Product Customer Marketing 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

AUGUST 7, 2017

Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.”. “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life depended on it.”. Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for

Branding 134

Branding Thought Leadership Millennials Product 134

Adobe Experience Cloud Blog

AUGUST 7, 2017

New year’s resolutions, giving up something for Lent (if you’re into that), exercising like crazy to get that beach body for summer: human beings have a slew of things they do to try to rethink themselves, their habits, and approach to life depending on the time of year. We’re already more than half way through the year, but that doesn’t mean it’s not the perfect time for marketers to do a gut check on how they’re operating.

Thought Leadership 134

Thought Leadership Marketing Marketers Customer 134

Marketing Insider Group

AUGUST 10, 2017

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, […]. The post How to Research Your B2B Audience appeared first on Marketing Insider Group.

Marketing Strategy 85

Marketing Strategy Customer Marketing Marketers 85

Marketing Insider Group

AUGUST 9, 2017

There are two types of people in the world. Those who watch the Game of Thrones. Those who don’t. Based on George R. R. Martin’s A Song of Ice and Fire book series, Game of Thrones is not only known for the story, well-written plot, shocking deaths (often of the most favorite characters), breathtaking visuals and mind […]. The post Game of Thrones Season 7 Special: Marketing Lessons from HBO appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 64

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Marketing Insider Group

AUGUST 10, 2017

Marketers today obsess over the idea of a “noisy world,” but noise is not the problem — sameness is. Picture everybody you’re competing with playing piano in a giant concert hall. If you walked in and started playing piano yourself, you’d be contributing more noise to the room, and you’d go unnoticed. But if you […]. The post In a Sea of Sameness, Use This Tool to Stand Out appeared first on Marketing Insider Group.

Marketing 59

Marketing Marketers Content Marketing 59

Marketing Insider Group

AUGUST 8, 2017

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]. The post 7 Tips to Boost Lead Nurturing Email Results Immediately appeared first on Marketing Insider Group.

Marketing 52

Marketing Marketers Content Marketing 52

Marketing Insider Group

AUGUST 11, 2017

For the 135th episode of The Marketing Book Podcast, I interviewed Anthony Iannarino, author of The Lost Art of Closing: Winning the Ten Commitments That Drive Sales. For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from […].

Management 51

Management Marketing Marketers 51

Marketing Insider Group

AUGUST 7, 2017

If you’ve ever actively searched for job openings or were just curious to see what it would be like to work for a specific company, you’ve most likely come across Glassdoor. Glassdoor is an anonymous online review site that allows workers to evaluate and rate their employers. You may have also been advised to approach […]. The post Should Glassdoor Reviews Influence Your Next Career Move as a Marketer?

Marketing 48

Marketing Marketers Marketing Strategy 48

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

AUGUST 9, 2017

Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeff Sauer. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed.

Analytics 45

Analytics Digital Marketing Management Branding 45

Duct Tape Marketing

AUGUST 8, 2017

How to Use Webinars for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as the buyer’s questions, goals and needs change.

Customer Journey 44

Customer Journey Customer Food Promotion 44

Duct Tape Marketing

AUGUST 10, 2017

Transcript of An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: On this week’s episode of the Duct Tape Marketing Podcast I get to visit with a true entrepreneurial success story. Speaking with Landon Ray, the Founder of ONTRAPORT. I’ve known Landon for about a dozen years and I’ve really watched the evolution of Landon and his buddy starting a company going out there trying to figure

Transform 36

Transform Product Advertising Advertisers 36

Duct Tape Marketing

AUGUST 10, 2017

How to Write a Small Advertisement written by Guest Post read more at Duct Tape Marketing. Small ads can be good opportunities for a business if they’re done right. When you first sit down to create your ad – before you do anything else – ask yourself: What do you want them to do? This is the ‘why’ of your ad. Why are you running it?

Advertising 63

Advertising Advertisers Direct Mail Copywriting 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

AUGUST 10, 2017

Transcript of Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John J: In today’s show we’ve got a really sexy topic. We’re going to talk about google analytics. Now, I know people don’t get excited about analytics and data, but the fact of the matter is businesses that track their data, that use the data to get better succeed, and those that don’t get lucky, I suppose,

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