Hubspot Marketing

JULY 28, 2017

We're on the cusp of a tectonic shift in digital marketing. The boom in IoT ( Internet of Things ) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. That sounds amazing. but what's the Internet of Things ? The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet.

Digital Marketing 139

Digital Marketing Transform Customer Journey Marketing 139

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Marketing Insider Group

JULY 24, 2017

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group.

Marketing 111

Marketing Marketers 111

Duct Tape Marketing

JULY 28, 2017

9 Smart Apps to Stay Connected with Your Team and Coworkers written by Guest Post read more at Duct Tape Marketing. Do you want to make communication among your team members easier and better? If you want to work together with your team successfully, you need to communicate effectively. “Alone we c an do so little; together we can do so much.” – Helen Keller.

Inbound Marketing 69

Inbound Marketing Communications Management Email Marketing 69

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 25, 2017

The hottest ticket on Broadway, even after two years at Richard Rodgers Theatre, is still Lin-Manuel Miranda’s Tony Award winning Hamilton. Not only has the show attracted a stellar list of celebrity audience members and won 11 prestigious Tony Awards, but now with productions in New York, Chicago, and London, as well as not one but TWO National Tours with stops scheduled across the country we, “normal people,” finally have the chance to maybe snag a ($400) ticket, if we’re lucky.

New Markets 134

New Markets Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 24, 2017

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. The modern knowledge economy is an economic state in which growth depends on information and data as much as physical products.

Transform 134

Transform Thought Leadership Analytics Education 134

Marketing Insider Group

JULY 24, 2017

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […]. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group.

Marketing Mix 76

Marketing Mix Customer Marketing Marketers 76

Marketing Insider Group

JULY 27, 2017

Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […]. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group.

Marketing 73

Marketing Marketers Content Marketing 73

Marketing Insider Group

JULY 27, 2017

In many ways, we’re living in the golden age of marketing. We can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase. Opportunities abound, but they bring with them huge to-do lists. When we add in the breakneck speed of innovation, long term planning becomes virtually pointless. […]. The post Boost The Bottom Line With Pragmatic and Agile Marketing appeared first on Marketing Insider Group.

Marketing 66

Marketing Marketers Customer Marketing Strategy 66

Marketing Insider Group

JULY 26, 2017

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: The post These Are The 3 Big Reasons Why Purpose Matters to Marketing appeared first on Marketing Insider Group.

Marketing 62

Marketing Marketers Marketing Strategy 62

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

JULY 28, 2017

As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet lead-based goals. Lucky for you, I have three […]. The post 3 Research-Based Insights to Prevent Lead Generation Failure appeared first on Marketing Insider Group.

Content Marketing 60

Content Marketing Marketing Marketers Marketing Strategy 60

Marketing Insider Group

JULY 25, 2017

I heard one of the most ridiculous statements a couple of months ago from a fellow marketer. He and I were discussing a recent meeting he’d had with the others on his marketing team. They were discussing a new management platform they were trying out, and how it was pretty hard to figure out the […]. The post Sync Your Sales and Marketing Teams With Shared Goals appeared first on Marketing Insider Group.

Marketing 51

Marketing Marketers Management Marketing Strategy 51

Marketing Insider Group

JULY 28, 2017

For the 133rd episode of The Marketing Book Podcast, I interviewed Kathy Klotz-Guest, author of Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv. Coming up with a steady stream of marketing content, stories, and ideas that inspire excitement, interest can be challenging. And, you can’t connect […].

Product 48

Product Marketing Marketers Content Marketing 48

Marketing Insider Group

JULY 26, 2017

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group.

eCommerce 53

eCommerce Retail Food Marketing 53

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Branding

Duct Tape Marketing

JULY 22, 2017

Weekend Favs July 22 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. ezTalks – ezTalks provides free video conferencing solutions for online teaching, on

Management 45

Management Marketing Marketers 45

Duct Tape Marketing

JULY 26, 2017

Is Podcasting for You? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rob Greenlee. Podcast Transcript. Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to spread that word for many years.

Marketing Mix 42

Marketing Mix Management Marketing Marketers 42

Adobe Experience Cloud Blog

JULY 27, 2017

It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will find yourself knee deep in ice cream to cope, and you might feel like you won’t be able to write an email ever again.

Thought Leadership 134

Thought Leadership Email Marketing Promotion Branding 134

Duct Tape Marketing

JULY 25, 2017

What Exactly Is Customer Lifetime Value and Why Should You Care? written by John Jantsch read more at Duct Tape Marketing. In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV).

Customer 52

Customer Customer Acquisition Price Product 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

JULY 28, 2017

We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff in our work? The answer is more complicated than you think. But your response can be a lot simpler than you image, too — and […]. The post How Brilliant Minds Make Creativity Seem Effortless [Unthinkable Podcast] appeared first on Marketing Insider Group.

Marketing 49

Marketing Marketers Marketing Strategy 49

Duct Tape Marketing

JULY 27, 2017

16 Essential Tools for Digital Marketers in SMEs written by Guest Post read more at Duct Tape Marketing. Like any good craftsman, a digital marketer needs tools to perform to the best of his abilities each day. Through the years working in marketing, I’ve tried and tested a lot of tools. Some bad, some good and a very few extraordinary. I’ll focus on the latter group today and hope this essential selection will help you do things better, quicker and more efficiently.

Digital Marketing 50

Digital Marketing Marketing Marketers SEO 50

Duct Tape Marketing

JULY 26, 2017

Transcript of Is Podcasting for You? written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Is podcasting for you? Well, the simple answer is yes, but maybe not for the reasons that you think. In this episode of The Duct Tape Marketing Podcast I speak with Rob Greenlee. He is a longtime podcaster and happens to head up content at Spreaker.com, a podcast publishing platform and we talk about the many reasons you might want to start a podcast that have

Marketing Mix 40

Marketing Mix Place Customer Communications 40