Adobe Experience Cloud Blog
MAY 4, 2018
With all the hustle and bustle of the world, it is all too often that we forget the driving human lifeforce that exists in all of us: Helping one another and making an impact on someone else’s life. Why shouldn’t that apply to the business world too? As a social impact director, my job is to ensure that my organization is giving back to the community around us in meaningful and impactful ways.
Hubspot Marketing
MAY 3, 2018
Excel is one of the world’s most popular spreadsheet programs, with an estimated 750 million people using it for data summary and organization, analysis, and reporting. While it’s a commendable data system for teams within a business, it’s not free -- a standalone copy of Excel 2016 is $129.99, and the Office personal subscription is $69.99 per year for one user.
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Sprout Social
MAY 2, 2018
By 2021 the dental industry is projected to be worth around $36.8 billion. That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice.
Marketing Insider Group
MAY 1, 2018
Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. There are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow. Not all startups will get off the […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
MAY 2, 2018
For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in the world. This included hearing from an all-star panel moderated by Marketo CMO Sarah Kennedy, and five remarkable members of the Marketo Fearless 50—our inaugural program sponsored by PFL and cultivated by Sarah to bring marketers from around the world who are intrepid in their use of technology, data,
Content Marketing Institute
APRIL 30, 2018
Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a customer. This 60-year-old quote from management great Peter Drucker reminds marketers that their work – creating demand, generating traffic, prompting social shares, or even gathering leads — is in service of this one clear goal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
APRIL 30, 2018
Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. They’re convenient to prospects. And, when it comes to social media browsing, especially on your target buyers’ mobile devices, convenience is three-quarters of the battle. Basically, instead of just using Facebook to try and siphon users to your website’s landing […].
Adobe Experience Cloud Blog
MAY 1, 2018
This week at the Marketing Nation Summit , Marketo is excited to bring one of the most fearless athletes of our time to the keynote stage—Olympic skier, Lindsey Vonn. Now, a quick disclaimer that I’m not an athletic person. I went skiing exactly once when I was 13. I fell down the hill, kicked myself in the face with my ski, took them off, and never put them back on again.
Content Marketing Institute
MAY 4, 2018
Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.” After they pass, each one thinks, “I wonder what he really meant by that.”. Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency.
Traackr
MAY 3, 2018
With the announcement of a new round of investment, we wanted to reflect back on how Traackr has become a global influencer marketing solution.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
MAY 3, 2018
As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […]. The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
MAY 3, 2018
Nelson Mandela said, “None of us, acting alone, can achieve success.”. With Marketing Nation Summit this week, I have been thinking a lot about fearlessness , partnership, and success. In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs.
Content Marketing Institute
MAY 3, 2018
“Ever want to throw your computer across the room?”. When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. And there’s a good reason. “We’re expected to be content superstars ,” Cathy explains. “We’re caught between automation and the human touch. How do we use AI? Where do we draw the line in automation?
Duct Tape Marketing
MAY 1, 2018
Mistakes Small Business Owners Make When Scaling Their Services written by Guest Post read more at Duct Tape Marketing. An increasingly global world means there is more competition than ever, and commoditization is a growing threat. Businesses that scale the right way, are going to be positioned to increase market share as weaker players are sifted out.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
MAY 1, 2018
Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier […].
Adobe Experience Cloud Blog
APRIL 30, 2018
Where do you start when you’re building an audience for your campaigns? Job titles? Industries? Maybe company size? There’s so much more that indicates a buyer’s likelihood of engagement. But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title.
Rock Content
MAY 3, 2018
Heinz Kinigadner was on a high as the #1 Motocross World Champion in 1984 and 1985, but that all changed nearly two decades later. It was 2003 and he was attending the MotoGP in Germany when he got the most unsettling phone call of his life. He was informed his son, Hannes, had taken a major fall at a charity motorcycle race in Austria and suffered possibly major injuries as a result.
Duct Tape Marketing
MAY 3, 2018
Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alison Stratten. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
APRIL 30, 2018
The chatbot revolution is upon us. Many businesses and leaders in marketing are fully embracing chatbots as part of their strategy, meaning you need to start considering it too. Chatbots can fulfill a ton of different jobs in a company, such as a personal assistant or a data collector, but the one job most industries […]. The post Human Customer Support or Chatbot: Which is Right for Your Business?
Hubspot Marketing
MAY 3, 2018
You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads.
Rock Content
MAY 1, 2018
We recently held a great webinar on the future of content and search , two disciplines of marketing that need to be inextricably intertwined, and we got so many questions we weren’t able to get to them all during the presentation. Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018?
Content Marketing Institute
MAY 1, 2018
Good content is one thing, but great online content is another. How do you define great content? Yes, it should be well-written, addictively readable, and hit home for its intended audience. But it should also convert like crazy. After all, that’s the point of content creation for us, the marketers. The good news is that content that is high-performing for us is useful for them, our readers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
MAY 2, 2018
Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges […]. The post 5 Common Multi-Channel Challenges and How to Overcome Them appeared first on Marketing Insider Group.
Hubspot Marketing
APRIL 30, 2018
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we’ve created a comprehensive guide, which will cover local SEO tools, local search best practices, how to optimize for Google My Business
Rock Content
MAY 3, 2018
Heinz Kinigadner was on a high as the #1 Motocross World Champion in 1984 and 1985, but that all changed nearly two decades later. It was 2003 and he was attending the MotoGP in Germany when he got the most unsettling phone call of his life. He was informed his son, Hannes, had taken a major fall at a charity motorcycle race in Austria and suffered possibly major injuries as a result.
Sprout Social
APRIL 30, 2018
The concept of hiring a dedicated social media manager was almost unheard of a decade ago. But fast forward to present day and it’s clear that times have changed. The average business is pouring hours upon hours per week into social media as ad budgets are on the rise. From providing swift customer service to rolling out ad campaigns, the role of social media manager isn’t something to pass off to an intern or treat as an afterthought.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
MAY 4, 2018
For the 173rd episode of The Marketing Book Podcast, I interviewed Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World. I’m generally (and perhaps unfairly) suspicious of books with the word “brand” in the title because I agree with Bob Hoffman, The Ad Contrarian, who maintains “There’s No BS […]. The post Weekend Reading: “Brand Now” by Nick Westergaard appeared first on Marketing Insider Group.
Hubspot Marketing
MAY 1, 2018
Today, it’s almost impossible to maintain a successful business without a fully functional, responsive, SEO-compatible website -- but you don’t have to shell out the big bucks to afford one. There are plenty of options for building and designing a website for free -- whether you know how to code, or not -- and these website builders are often comparable in quality to their paid alternatives, particularly for small businesses or personal brands.
Rock Content
MAY 1, 2018
We recently held a great webinar on the future of content and search , two disciplines of marketing that need to be inextricably intertwined, and we got so many questions we weren’t able to get to them all during the presentation. Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018?
Content Marketing Institute
MAY 2, 2018
A couple of years ago, I wrote a blog post about Reddit for this very site. Before it published, I was sure it was going to be my Best Post Ever. I cleared my morning to handle the massive influx of comments. Crickets. Netting just over 400 shares, it was – by CMI’s standards – a dud. I’ve since learned that confessing my undying love of Reddit to non-redditors creeps people out.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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