Hubspot Marketing

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

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Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Sprout Social

DECEMBER 19, 2016

When you think of brands like Starbucks or Chipotle, you’ll notice a common theme. Each has a loyal following of customers that trust and love them so much, they’re willing to stick with the brand through all highs and lows. That’s because these brands know how to build strong customer relationships. Think back to the food sickness incident Chipotle had in 2016.

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Customer Food Branding 111

Marketing Insider Group

DECEMBER 19, 2016

Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. So you and your team hold meetings and workshops, discuss the big picture, and even compile […].

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Content Marketing Marketing Marketers 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

DECEMBER 22, 2016

The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there. Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful company’s overall strategy.

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eBook Digital Marketing Branding Marketing 120

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Author: Alex Rynne A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, and calls-to-action (CTAs). Another popular analogy is the ‘Goldilocks effect.’ Is your campaign too hot, too cold, or just right? You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Marketing Insider Group

DECEMBER 21, 2016

What should marketers and business owners do to stay ahead of their competitors? I guess anything to keep their customer loyal and satisfied. I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group.

Social Media Marketing 98

Social Media Marketing Marketing Marketers Customer 98

Sprout Social

DECEMBER 22, 2016

It’s well-known that social media isn’t simply a broadcast platform. Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. The social listening market is growing quickly; a Forrester analysis found that in 2014, more than 50% of marketers expected listening budgets to grow by at least 5%.

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Place Branding Marketing Marketers 62

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. We’re excited to partner with them to bring you fresh insights in a fun format. . Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. With the question, “Where should you go next?

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Customer Journey Thought Leadership Analytics Customer 117

Duct Tape Marketing

DECEMBER 23, 2016

Good Customer Service: Are You Doing It Right? written by Guest Post read more at Duct Tape Marketing. Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service.

Customer 55

Customer B2C Communications Place 55

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

DECEMBER 21, 2016

Here are several of the best paid and free tools you can use to create and market your content in the most efficient and productive manner. Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content. Buffer With this tool you may schedule […]. The post Content Marketing Tools To Make Your Business Grow appeared first on Marketing Insider Group.

Content Marketing 92

Content Marketing Marketing Marketers Product 92

Sprout Social

DECEMBER 20, 2016

Does Twitter still work for small businesses? How can you get your Tweets seen? Should you invest time into it? These are some of the most common questions we’ve seen about Twitter for small business in 2016. The common theme is businesses are struggling to make Twitter work as effectively as it used to. As Twitter grew and more brands jumped on board, competition became more fierce.

Communications 110

Communications Branding 110

Adobe Experience Cloud Blog

DECEMBER 19, 2016

Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. Many of us are looking at our budgets, people, and of course technology. With the abundance of new technologies available, it can be easy to get distracted by all the shiny new objects. But with a solid strategy in place, you can navigate the MarTech landscape and adopt the best solutions for your organization to step up your stack.

Thought Leadership 107

Thought Leadership New Technology Advertising Advertisers 107

Duct Tape Marketing

DECEMBER 21, 2016

Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Ainsley Horn. Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to more business and the ability to charge higher fees.

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Real Estate Marketing Marketers Price 45

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

DECEMBER 23, 2016

A company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers. A website can make you or break you, so why wouldn’t you want it to be awesome? When someone […]. The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 88

Rock Content

DECEMBER 21, 2016

GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections. There isn’t a digital content format or method of communication that hasn’t been taken over by GIFs. They’ve become one of the internet’s primary languages.

Content Marketing 85

Content Marketing Transform Law Marketing 85

Adobe Experience Cloud Blog

DECEMBER 23, 2016

Author: Rory Van Nest It’s the end of the year and giving is at an all-time high. With the holidays bringing together our friends and family, we’re often reminded of those less fortunate and giving back to the community by donating or volunteering can help us feel more connected with one another. While this makes the end of the year one of my favorite times, I’m also inspired and challenged to continue giving throughout the year.

Non-Profit 91

Non-Profit Thought Leadership Finance Food 91

Duct Tape Marketing

DECEMBER 17, 2016

Weekend Favs December 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 40

Marketing Marketers 40

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

DECEMBER 20, 2016

Who doesn’t want more of a good thing? It’s the holiday season, and my wife is an amazing baker. I want more of her gingerbread cookies, and your subscribers want more out of you. When your subscribers are engaged, that means they want to hear more from you and are more likely to purchase or […]. The post 7 Tips to Increase Email Subscriber Engagement appeared first on Marketing Insider Group.

Marketing 76

Marketing Marketers Marketing Strategy 76

Marketing Insider Group

DECEMBER 22, 2016

Writers know plenty of things when it comes to writing. The awesome and scary thing about being a writer is that there is always a place for improvement. This is why people spend a lot of time drafting for weeks, just to come up with quality content and improve their writing skills. We all agree […]. The post Top 6 Tools That Will Make You a Better Writer appeared first on Marketing Insider Group.

Place 76

Place Marketing Marketers Content Marketing 76

Marketing Insider Group

DECEMBER 22, 2016

Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them. Preparing for a future filled with wearables like smartwatches, smart glasses, and shoes […].

Marketing Strategy 72

Marketing Strategy Marketing Marketers Digital Marketing 72

Marketing Insider Group

DECEMBER 20, 2016

Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event. Many of those speakers offered suggestions […]. The post 30 Suggestions For Event Organizers: How To Rock Your Next Event appeared first on Marketing Insider Group.

Marketing 71

Marketing Marketers Marketing Strategy 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

DECEMBER 20, 2016

What are the most valuable marketing automation tools for your industry? Businesses are changing. So does marketing. One of the robust solutions to keep the pace with the changes is marketing automation – a set of tools helping to speed up the processes and upgrade their outcomes. April 26th, 2017, during the Online European Marketing […].

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Marketing Marketers 70

Marketing Insider Group

DECEMBER 19, 2016

Sometimes you just need someone to do the heavy lifting for you. The mistake many of us make is believing that technology itself is the key to success. As marketers, we leverage technology to grow our business. And that’s a good thing. However, we often underestimate the other factors required when investing in new […]. The post Do It For Me – The Next Big Thing in Marketing Technology appeared first on Marketing Insider Group.

Marketing 65

Marketing Marketers Marketing Strategy 65

Marketing Insider Group

DECEMBER 21, 2016

When planning to start a business online, there’s a lot to think about. But one of the most important things to you need to take care of early on is drawing organic traffic to your business website. Search engine’s main task is to give us the content that is relevant to what we’re looking for. […]. The post Planning To Launch A New Website?

SEO 60

SEO Marketing Marketers Search Marketers 60

Marketing Insider Group

DECEMBER 23, 2016

For the 102nd episode of The Marketing Book Podcast, I interviewed Jason Burby, co-author of “Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing.” Jason Burby is the President of the Americas Region for the digital agency POSSIBLE, part of the holding company WPP. His co-author, Shane Atchison, is the CEO of […].

Digital Marketing 56

Digital Marketing Marketing Marketers Analytics 56

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

DECEMBER 23, 2016

The holiday season is here. Your gifts may be picked out and ready to go, but what about something for your CSR colleagues? And what about your own wish list? The holiday break is a great time to catch up on your reading. We asked some leading CSR experts what books they have recently read […]. The post The 10 Best CSR Books to Give as Gifts or Read Over the Holidays appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 50

Marketing Insider Group

DECEMBER 17, 2016

Juliana Casale’s story is not unlike most of ours, because Juliana Casale is not unlike most of us: trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward. In this episode, she shares […]. The post Reason Number 7,539 You Should Launch a Side Project appeared first on Marketing Insider Group.

Marketing 46

Marketing Marketers Content Marketing 46

Marketing Insider Group

DECEMBER 22, 2016

An effective style guide can greatly improve the chances of your content marketing campaign succeeding. A style guide helps develop the necessary structure needed when working with subjective material like content. These guides provide distinct expectations for creatives to follow while also giving brands the opportunity to sustain moderate control over the creative process.

Content Marketing 68

Content Marketing Branding Marketing Marketers 68