Hubspot Marketing
APRIL 6, 2017
Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic.
Adobe Experience Cloud Blog
APRIL 4, 2017
Author: Mike Tomita What kind of digital marketing are you doing? What works? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. The problem is that these seemingly straightforward questions require complex and nuanced answers. Mainly because I know the person asking will try and apply the answers to their own digital efforts.
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Sprout Social
APRIL 4, 2017
Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the casual user who’s tired of sorting through dozens of Facebook posts from brands they followed five years ago and no longer care about, algorithms are amazing. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great.
Marketing Insider Group
APRIL 4, 2017
Just when you believe you’ve caught up with all the greatest techniques and tools, you look up from all your hard work – the riveting video campaigns, your exciting new influencer partnership, hey, you’ve even become agile! – only to find out the content marketing landscape is shifting again. Which means one of two things: […]. The post The Future of Content Marketing — 3 Predictions You Need To Know appeared first on Marketing Insider Group.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Duct Tape Marketing
APRIL 7, 2017
Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones.
Adobe Experience Cloud Blog
APRIL 7, 2017
Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience. While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties. To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
APRIL 4, 2017
The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. By doing this, businesses can tweak the reach of their messaging, so it only goes out to consumers […]. The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group.
Duct Tape Marketing
APRIL 4, 2017
How to Find Killer Content Ideas written by John Jantsch read more at Duct Tape Marketing. Whether you’re a novice writer or a pro, at some point you’ll get writer’s block and will find it difficult to come up with potent, relevant content ideas for marketing. If you’re in a rut, or simply need new topics to align with your strategy, follow the tips below to help guide you to new ideas.
Adobe Experience Cloud Blog
APRIL 3, 2017
Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. It follows on the heels of marketing automation, attribution , and other core themes that are becoming increasingly important as marketing becomes more data-driven.
Sprout Social
APRIL 7, 2017
Many social platforms have launched, but few have stuck around long enough to boast active users or maintain a brand’s marketing resources. During this week’s #SproutChat , we discussed ways to ensure a consistent voice and experience across each communication touchpoint. We also covered off on reasons why your brand needs to allocate time to different platforms.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
APRIL 3, 2017
Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person’s authority. People from all walks of life can act as influencers, but at this point, we are concerned about the influencers in the online […]. The post How to Improve Your Content Strategy with Influencer Marketing appeared first on Marketing Insider Group.
Duct Tape Marketing
APRIL 5, 2017
How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Moody. Podcast Transcript. Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce.
Adobe Experience Cloud Blog
APRIL 6, 2017
Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark. So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful.
Sprout Social
APRIL 4, 2017
This April at #SproutChat , we’re talking about everything from measuring success across all social platforms to educating colleagues on personal branding best practices. Be sure to click the “add to calendar” links to add a meeting notice with all the Twitter chat details to your schedule. Wednesday, April 5: Success Across Social Platforms.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
APRIL 3, 2017
If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up. While relatively new when compared to Facebook (which purchased Instagram in 2012), Twitter, and Pinterest, Instagram has risen […].
Duct Tape Marketing
APRIL 6, 2017
Best Content Ideas for Small Business Owners written by Guest Post read more at Duct Tape Marketing. As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online.
Adobe Experience Cloud Blog
APRIL 5, 2017
Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. The company sells high-quality, ready-to-wear, and made-to-measure shoes. Before I made my purchase, I first ordered a fitting kit to help me choose the right size. The instructions contained a delightful little expression: Measure twice, cut once.
Sprout Social
APRIL 5, 2017
Benjamin Franklin once said, “By failing to prepare, you prepare to fail.” While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
APRIL 6, 2017
It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy. So that […]. The post How To Beat Out Industry Leaders In Content Marketing appeared first on Marketing Insider Group.
Duct Tape Marketing
APRIL 1, 2017
Weekend Favs April 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Marketing Insider Group
APRIL 5, 2017
Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are. To tell the truth, there is no a cookie-cutter answer to this question. […]. The post 10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies appeared first on Marketing Insider Group.
Marketing Insider Group
APRIL 5, 2017
It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts. While the general marketing consensus tends to agree that visual content is more eye-catching and engaging, the problem […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
APRIL 3, 2017
“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “Culture” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is […].
Marketing Insider Group
APRIL 7, 2017
For the 117th episode of The Marketing Book Podcast, I interviewed Dave Munn, co-author of A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts. Dave Munn is also President and CEO of ITSMA, a research-based community for B2B marketing leaders that pioneered the account-based marketing approach in the early 2000s.
Marketing Insider Group
APRIL 1, 2017
Channel Links: iTunes, SoundCloud, Stitcher, Google Play Today on the show, we explore how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories include Jay Baer’s barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best’s email geekery.
Marketing Insider Group
APRIL 6, 2017
Time for the obvious statement of the day: marketing is a challenging field to work in. Data from Workfront’s Marketers Stress Report paints a picture of harried professionals just trying to keep their heads above water. Take, for example, the things that make marketers dread their jobs the most: Proving your value to people who […]. The post Agile Marketing is the Answer to Marketers’ Woes: Data on Why appeared first on The Agile Marketer.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
APRIL 5, 2017
Transcript of How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: We all need content but what does it take to produce content when you have no budget and no resources and no time. We’re going to talk to Chris Moody about producing content with little budget.
Sprout Social
APRIL 3, 2017
Sprout Social was recently recognized by G2 Crowd as the Most Implementable social media monitoring software with the Highest User Adoption—two distinctions we are both honored and humbled to receive. According to G2 Crowd, a product’s Implementation score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of implementation-related review questions.
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