Hubspot Marketing

SEPTEMBER 11, 2018

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and if you become more successful, like yogi Rachel Brathen , you could be making $25,000 per post. But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch.

Fashion 140

Fashion Food Promotion Health 140

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

Let’s talk about rebrands. No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February 2016? The internet had a field day asking themselves what the new logo looked like, much to the chagrin of Uber, who ultimately went back to their traditional black and white logo desi

Branding 133

Branding Thought Leadership Food Place 133

Content Marketing Institute

SEPTEMBER 14, 2018

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Marketing Insider Group

SEPTEMBER 12, 2018

When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business. It reduces the learning curve, and holds the promise of them being able to help us move forward quickly. But this approach is limiting. That’s because another term for […]. The post How Curiosity Makes Brand Storytelling Come to Life appeared first on Marketing Insider Group.

Branding 102

Branding Marketing Marketers Marketing Strategy 102

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. The numbers are only predicted to grow as we move into 2019. Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis.

Promotion 79

Promotion Advertisers Advertising Management 79

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This dramatic shift is showing a reality that digital marketers have felt for a long time.

Transform 113

Transform Thought Leadership Advertising Advertisers 113

Marketing Insider Group

SEPTEMBER 10, 2018

Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. That number will only grow as more people embrace the use of digital assistants. In fact, comScore estimates that half of all searches will be voice by 2020. Voice search has already […]. The post How Voice Search Is Impacting Content Marketing?

Content Marketing 96

Content Marketing Marketing Marketers 96

Bannerflow

SEPTEMBER 14, 2018

DMPs, or data management platforms, should be at the heart of your digital advertising. They enable campaign strategies which improve ad performance and offer valuable actionable insights. Marketing teams simply cannot afford not to use a DMP. In this blog, we’ll explain what DMPs are and why you need to combine them with demand-side platforms (DSPs).

Advertisers 63

Advertisers Advertising CRM Management 63

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are. You might have longtime customers who leave you the second they find a lower price or who are only customers because you’ve made it too much of a hassle to leave.

Transform 109

Transform Branding Thought Leadership Price 109

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program.

Energy 94

Energy Content Marketing Communications Management 94

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

SEPTEMBER 14, 2018

Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. It doesn’t matter if it is in person or via the internet. If you are in a bad mood, that will permeate […]. The post Before Agile Marketing Think About The Attitude of Marketing appeared first on Marketing Insider Group.

Marketers 84

Marketers Marketing Marketing Strategy 84

Duct Tape Marketing

SEPTEMBER 12, 2018

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)?

Customer Acquisition 67

Customer Acquisition Customer Non-Profit Marketing Strategy 67

Adobe Experience Cloud Blog

SEPTEMBER 10, 2018

Have you ever wondered how CEOs became the leaders they are today? People don’t just become successful due to their education, interviewing skills , or work experience. Along the way, these leaders have learned new habits and developed personal traits that will advance their careers. These four tips are worth adding to your repertoire no matter where you are in your career journey. . #1: The Morning Matters.

Thought Leadership 99

Thought Leadership Health Education Product 99

Content Marketing Institute

SEPTEMBER 13, 2018

After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. “Trust is the new player … We have the power to shape beliefs,” he said. “(Content marketing) is our opportunity … to become a or the trusted source of interesting things.”.

Millennials 69

Millennials Energy Content Marketing Branding 69

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Communications

Marketing Insider Group

SEPTEMBER 13, 2018

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. You think you used […]. The post A Guide to Researching Leads Before a Sales Call appeared first on Marketing Insider Group.

Marketing 82

Marketing Marketers 82

Zumvu

SEPTEMBER 12, 2018

Growth is the goal of any business – but scale comes with its own price. It’s difficult and time-consuming enough to kick the business off and keep it in the black.

Price 52

Price Marketing Marketers 52

Duct Tape Marketing

SEPTEMBER 11, 2018

Why You Need Inbound For Outbound Marketing and Vice Versa written by John Jantsch read more at Duct Tape Marketing. In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing.

Outbound Marketing 63

Outbound Marketing Whitepaper Inbound Marketing Marketing 63

illumin

SEPTEMBER 14, 2018

From a young age we are taught about goal setting and (usually) to have a 5-year plan. The primary reason for this is that, to achieve a goal, it is said that one has to be able to visualize the goal and manifest it in his / her mind over time. More concretely, there are steps that need to be taken to achieve goals and without the goal in mind, the steps to get there would not be clear.

Advertising 40

Advertising Advertisers Branding Marketing 40

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

SEPTEMBER 10, 2018

You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. This is also where your company’s marketing department comes in. And […]. The post Are You Ignoring Your Biggest Marketing Asset?

Marketing 77

Marketing Marketers Branding Marketing Strategy 77

Zumvu

SEPTEMBER 11, 2018

One of the biggest challenges marketers often face is figuring out how to run their business and getting more results while using up fewer resources.

Marketing 52

Marketing Marketers 52

Duct Tape Marketing

SEPTEMBER 8, 2018

Weekend Favs September 8 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 32

Marketing Marketers 32

Hubspot Marketing

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car? My guess, you turn to Google. But did you know that 89% of B2B buyers and 81% of online shoppers do the same? Faced with a problem, challenge or even a choice, they google it.

SEO 143

SEO User-Generated Shoppers Key Performance Indicator 143

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

SEPTEMBER 13, 2018

There are many aspects of motivation that could be analyzed, discussed, dissected, applied, and then analyzed all over again. But, that could result in boredom, especially if you are more interested in getting something done… as a content marketer. So, let’s keep it relevant but simple, ok? Let’s get down to the nuts and bolts […].

Content Marketing 76

Content Marketing Marketing Marketers 76

Sprout Social

SEPTEMBER 10, 2018

Let’s be honest: marketing as a musician is tough. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans. Exhausting? You bet. But ever-so-rewarding when it all comes together. View this post on Instagram.

Real Estate 105

Real Estate Social Media Marketing Promotion User-Generated 105

Duct Tape Marketing

SEPTEMBER 13, 2018

How to Use Technology to Create Real-World Connections written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Schawbel. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with Dan Schawbel. He is a New York Times bestselling author, partner and research director at Future Workplace , and founder of both WorkplaceTrends.com and Millennial Branding.

Millennials 32

Millennials Branding Marketing Marketers 32

Adobe Experience Cloud Blog

SEPTEMBER 13, 2018

Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post , or Facebook message. At the same time, some businesses have felt the adverse effects of such power: a poor review, a complaint that wasn’t handled properly, or a service that wasn’t performed as promised.

Analytics 133

Analytics Thought Leadership Customer Branding 133

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

SEPTEMBER 11, 2018

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […].

Event Marketing 71

Event Marketing Content Marketing Marketing Strategy Marketing 71

Hubspot Marketing

SEPTEMBER 10, 2018

“He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.”. Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisem

Promotion 143

Promotion Advertising Advertisers Entertainment 143

Duct Tape Marketing

SEPTEMBER 13, 2018

Transcript of How to Use Technology to Create Real-World Connections written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: I love technology. I love the fact that we can communicate and work virtually, however there’s no question that these tools and technology have created a sense of isolation for a lot of people in companies, a lot of mar

Millennials 30

Millennials Food Communications Health 30

Content Marketing Institute

SEPTEMBER 11, 2018

In a recent planning meeting with a client, I was surprised to hear the sales manager complain to the marketing manager. She didn’t think marketing was producing much in the way of good content her sales team could use. In fact, she argued that a major focus for the new year should be producing better quality content. I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospe

Communications 99

Communications CRM Global Marketing Management 99

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Communications