Content Marketing Institute
SEPTEMBER 30, 2020
In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now? [New Research] appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 29, 2020
Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.
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Sprout Social
OCTOBER 1, 2020
If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products.
Search Engine Journal
SEPTEMBER 27, 2020
Learning how to write well is a process that can always be improved. Apply these 15 tactics to elevate your writing to the next level. The post 15 Tips That Will Improve Your Writing Today via @ronlieback appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
SEPTEMBER 29, 2020
Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that. Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 1, 2020
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
SEPTEMBER 28, 2020
Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social.
Content Marketing Institute
OCTOBER 1, 2020
Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most. Continue reading → The post Top 17+ Metrics to Evaluate Content Marketing Success appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 26, 2020
Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy.
Sprout Social
SEPTEMBER 30, 2020
Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
OCTOBER 2, 2020
Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here. The post Content Velocity: What It Is, How to Calculate It & Why You Should Care via @askreinhart appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 28, 2020
Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both. Continue reading → The post How to Find Writers and Help Them Deliver Successful Content appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 28, 2020
When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.
Marketing Insider Group
SEPTEMBER 28, 2020
As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
SEPTEMBER 30, 2020
An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages. The post 25 of the Best Examples of Effective FAQ Pages via @LWilson1980 appeared first on Search Engine Journal.
Litmus
SEPTEMBER 30, 2020
Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers. Designers, developers, and marketers get the skills they need to advance their careers through our Litmus Live Workshops. Then, they put their skills to the test with a hands-on project reviewed by the Litmus team.
Neil Patel
SEPTEMBER 29, 2020
Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.
Rock Content
SEPTEMBER 30, 2020
You defined the subject, invited the best professionals, prepared the camera and the set, and spread the word on your social networks. Now, the only thing missing on your webinar is the audience. How to increase webinar attendance is one of the most common questions among those who organize these events. The year 2020 brought a boom of webinars, lives, and other virtual events.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sprout Social
SEPTEMBER 30, 2020
A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform fo
Litmus
SEPTEMBER 28, 2020
How about a round of applause for our inaugural Email First Award winners? Often overworked and under-appreciated, email practitioners deserve the spotlight, too—that’s why we created the Email First Awards. The Email First Awards recognize and celebrate those who use email to drive positive business outcomes and provide real value for subscribers and customers.
Neil Patel
OCTOBER 2, 2020
Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. It isn’t just about getting reviews either. Businesses achieved moderate to large jumps in revenue from the simplest tasks. Claim your profile on at least four review sites?
Rock Content
SEPTEMBER 30, 2020
You already know that one of the major advantages of Inbound Marketing is the opportunity to attract a large number of leads to your company. But even if you already have a strategy in place and the leads are popping up, you still have another challenge ahead: qualify each of them. Without the proper qualification, your sales team will waste time with people who are not ready to buy, and you will have a harder job to generate new leads.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Traackr
SEPTEMBER 28, 2020
In the latest episode of The Fast Traack, our CEO, Pierre-Loic Assayag interviewed Firdaous El Honsali, Director of Global Communications at Dove
Diggity Marketing
SEPTEMBER 26, 2020
Great article, Matt. Thanks for sharing.
Neil Patel
SEPTEMBER 30, 2020
Facebook isn’t going anywhere, anytime soon. With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success. This also translates to several other advantages that you may not be familiar with: Approximately 1.65 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34.
Rock Content
OCTOBER 1, 2020
Whenever we discuss a good user experience for a website, most people agree it is an important aspect to prioritize. With Google’s Core Web Vitals , we now have a clearer idea of exactly which factors are decisive for quality when building and maintaining a page on the web. Offering a positive user experience to your visitors is essential to form a good relationship with them.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
SEPTEMBER 28, 2020
How Motivation Can Drive You to Produce Your Best Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd Henry. In this episode of the Duct Tape Marketing Podcast , I interview Todd Henry, author, international speaker, consultant, and advisor. Todd Henry is the founder of A ccidental Creative, and author of The Accidental Creative as well as Die Empty.
Content Marketing Institute
OCTOBER 2, 2020
This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media. Continue reading → The post Don’t Let a Pause Stop You From Doing More [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 28, 2020
According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. In the past, businesses had more time to plan and prepare. That’s no longer the case. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. The market is moving at an accelerated pace; many businesses find they’re unable to keep up.
Litmus
OCTOBER 1, 2020
On September 16, Apple released the latest version of their popular mobile operating system, iOS 14, which is installed on over 1.4 billion devices worldwide. Although we published a quick post about what to expect in iOS 14—and announced testing support for it the day after its release—we wanted to dig a little deeper into what iOS 14 means for email marketers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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