Sat.Jan 11, 2020 - Fri.Jan 17, 2020

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing.

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Agency's content marketing wins gold from world's largest travel marketing competition

Adams & Knight Marketing

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization. The Adrian Awards is the world’s largest travel marketing competition.

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You Can Have My Old Business That Makes $381,722 a Month

Neil Patel

I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great. Just look at the screenshot above. It’s my revenue on a bad month of selling info products.

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How to Make Your Own Instagram AR Filters: A Step-by-Step Guide

Hootsuite

If your brand uses Instagram for business , you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. Stories’s interactive features—like polling, questions, and Instagram AR filters—are fun ways for brands to engage those users.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why 75% of Your Marketing Emails Are Never Read

Adobe Experience Cloud Blog

Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are read, 50% aren’t considered useful. It’s easy to conclude, as is so often the case, that this must mean marketing emails are dead.

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What’s next? 8 career paths for social media managers

Sprout Social

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately, working in social media builds a broad range of transferable skills.

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Adams & Knight named a finalist in Best Places to Work for 2020

Adams & Knight Marketing

Adams & Knight, an integrated digital marketing agency has been named a finalist in the 2020 Best Places to Work in Connecticut by the Hartford Business Journal. The Best Places to Work Awards, created by the Best Companies Group, identifies, recognizes and honors the best employers that currently benefit Connecticut’s economy and rank highest in employee satisfaction.

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eCommerce Store Strategy | To Buy or Not to Buy, That Is the Question

Adobe Experience Cloud Blog

There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months. They will do so mostly at a brick-and-mortar store or online with mobile devices, with 88% of consumers willing to pay for same-day or faster delivery. eCommerce is a huge industry, but there is also a huge number of businesses

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Curate the Ultimate Content Marketing Library With These 51 Book Picks

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading → The post Curate the Ultimate Content Marketing Library With These 51 Book Picks appeared first on Content Marketing Institute.

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What Is Market Share & How Do You Calculate It?

Hubspot Marketing

Growing up, I used to play "grocery store" with my sister. We'd go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically "buy" goldfish. You might be thinking, "What does this have to do with market share?". Well, let's say that I bought 10 bags of goldfish from various "companies" that my sister, mom, and dad owned.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

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SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins

Search Engine Journal

Learn how Google treats keywords, and what it means to write for a search audience. The post SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins appeared first on Search Engine Journal.

SEO 102
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How to Create a Strategic Editorial Calendar

Content Marketing Institute

Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading → The post How to Create a Strategic Editorial Calendar appeared first on Content Marketing Institute.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Moz

Posted by Jeff_Baker Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post , we showed that rankings can improve in a matter of minutes after re-indexing.

SEO 74
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How to Use Guest Blogging for Natural Link Building via @JuliaEMcCoy

Search Engine Journal

Get higher chances of getting discovered online by guest blogging. Learn the right (and wrong) way to do it. The post How to Use Guest Blogging for Natural Link Building via @JuliaEMcCoy appeared first on Search Engine Journal.

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Fix These Big Inefficiencies in Your Content Pipeline

Content Marketing Institute

Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading → The post Fix These Big Inefficiencies in Your Content Pipeline appeared first on Content Marketing Institute.

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Digital out-of-home (DOOH) advertising trends | 2020

Bannerflow

Digital out-of-home (DOOH) came of age in 2019. The evidence is undeniable. According to PQ Media, DOOH accounted for 28.3 of all out-of-home (OOH) ads in 2019 and this is predicted to rise to 38.3% by 2023. What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 billion for the year! And this year?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart.

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How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. One of the best ways to add pizzazz to your event is to find a motivational speaker that will rock the house.

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Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]

Content Marketing Institute

Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee. Continue reading → The post Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Our Secrets to Outstanding Customer Support

Litmus

What’s the first thing you think about when you hear the words “customer support”? Too often, thinking about customer support brings up negative memories of long wait times, call centers, robotic responses, and never getting the answer you need. At Litmus, we’re on a mission to prove this customer support stereotype wrong. We all know the power great customer support can have on a brand-customer relationship.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Identifying Gaming Influencers Requires a Different Approach I Traackr

Traackr

Popular gamers are on the rise and starting to rival influencer counterparts in other sectors in terms of their power and influence.

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How to Use Employees’ Ideas to Drive Business Growth

Marketing Insider Group

With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas. After hearing “no” one too many times, employees stop suggesting the very ideas that could spur unbridled growth across the board. Quick Takeaways.

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Boost your Business Potential on LinkedIn in 3 simple steps

Zumvu

Effective Marketing with LinkedIn’s organic and paid playbook. Recently digital marketing has skyrocketed. Among different methods, social media marketing is very effective as well as interest-grabbing. It is addictive not only for the youth but also other groups to a considerably high ratio compared to other advertising techniques.

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How to Generate Leads for $100 a Month Using Facebook Ads

Duct Tape Marketing

How to Generate Leads for $100 a Month Using Facebook Ads written by John Jantsch read more at Duct Tape Marketing. Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide , meaning that you have the opportunity to reach a huge audience if you play your advertising cards right.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Three Digital Trends to Dominate in 2020

illumin

It’s always important to start a new year with a set of goals and digital advertisers are no exception! 2020 is lined up to be a landmark year for the industry so we compiled the top three digital trends to dominate. You can use this list for goal setting or simply to keep on the […]. The post Three Digital Trends to Dominate in 2020 appeared first on AcuityAds Inc.

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10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs an edge over companies on social. But that doesn’t mean marketers can’t learn a thing or two from them. Just like brands, celebs have a stake in social media, too. Nowadays, pop singers and movie stars are multi-hyphenate business magnates, running wireless networks, cosmetics brands, and eco-friendly water enterprises.

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What Marketing Skills Can Be Turned to a Side Hustle or Even Full-Time

Zumvu

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Incorporating Storytelling Into Your Sales Process

Duct Tape Marketing

Incorporating Storytelling Into Your Sales Process written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Livesay. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay. Livesay is a sales expert who coaches teams on how to become irresistible to their prospects.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission