Sat.Dec 08, 2018 - Fri.Dec 14, 2018

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How to Create An Incredibly Well-Written Executive Summary [+ Example]

Hubspot Marketing

Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don't. A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list includ

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The Practical Guide to Artificial Intelligence for Marketers

Adobe Experience Cloud Blog

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave. From AI-enabled chatbots that offer specific recommendations based on past behavior to intelligent solutions that improve decision making by analyzing reams of

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Social media checklist: Action items for social marketers in 2019

Sprout Social

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. 1.

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4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The 15 Best Free WordPress Themes for Bloggers in 2019

Hubspot Marketing

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. You also want visitors to have a positive experience navigating your site — reading posts with ease, searching for topics of interest, and discovering other content that makes them excited to return. A WordPress blogging theme can help you achieve the exact look, feel, design, and layout you envision … without the need for coding.

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How to Improve Your Social Media Channels

Adobe Experience Cloud Blog

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some of your marketing time improving your social media channels is a smart investment.

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8 ways to effectively extend your Instagram reach

Sprout Social

The greater your Instagram reach, the more eyes you can get on your brand’s visual content. Seems like a no-brainer, right? But in the face of the platform’s ever-changing algorithm , brands need to explore beyond traditional Instagram tips and best practices. Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way.

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17 Recruiter-Approved Skills for Your Resume That'll Help You Get the Job

Hubspot Marketing

When I graduated college, I didn't have much prior work experience, besides a high school gig at a chocolate shop and a college internship at a publishing firm. However, I had something I believed made up for it -- hard and soft skills. Admittedly, some of these skills likely didn't stand out to recruiters as particularly impressive. "Facebook", for instance, is probably a skill I didn't need to include, seeing as I wasn't even applying for a social media position.

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7 Secrets for a Successful Sales Career

Adobe Experience Cloud Blog

Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%. That’s mainly because sales is hard (though not impossible). In other words, plan to give up easy street for an enormous opportunity.

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B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Content Marketing Institute

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to set SMART goals for social

Sprout Social

What are SMART goals? SMART goals are S pecific, M easurable, A ttainable, R ealistic, and T ime-bound. Building SMART goals, and measuring progress towards them quarter over quarter, helps marketers of all kinds support professional growth and development, while improving brand performance. The process helps you laser focus, prioritize, boil it down to the one strategy, if you had to choose only one, to place your bet on.

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5 Tips for Digital Marketing Over the Holiday Season

Marketing Insider Group

Thousands of companies are vying for the attention of consumers over the holiday season. In order to stand out, you’ll need to upgrade your digital marketing efforts. As e-commerce sales are expected to grow 15.5% to a staggering $119 billion this holiday season, a strong digital marketing strategy is essential for all businesses. To prepare […].

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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available , it’s possible to lose sight of the very foundation that enabled you to get this far. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important.

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4 Real-Life Ledes: Why They Work (and What Could Be Better)

Content Marketing Institute

OK, the original plan for this article was to provide great examples of ledes in B2B and B2C content marketing. But a funny thing happened in that search – mediocre ledes dominated. That’s disappointing because, next to the headline, the lede is everything. It’s the determining factor on whether to read the article. The lede has many responsibilities – to hook the reader, to indicate the subject matter, to set the article tone, etc.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Tips for Driving the Customer Journey with CRM

Duct Tape Marketing

4 Tips for Driving the Customer Journey with CRM written by John Jantsch read more at Duct Tape Marketing. As I’ve written about in the past , in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their individual journey.

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6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020

Marketing Insider Group

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in […].

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How to Spot When Advertising Is Led by a Quadropoly

Adobe Experience Cloud Blog

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before it becomes a quadropoly.

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Micro-Format Ads are Pitched as Antidotes to Attention Deficit. Are They?

illumin

We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 Tips for Using Emotion to Write Copy that Resonates

Rock Content

Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities. Think back to the latest batch of commercials you watched.

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Say Something New: 10 Ways to Justify Original Research

Marketing Insider Group

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]. The post Say Something New: 10 Ways to Justify Original Research appeared first on Marketing Insider Group.

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New: Integrate Litmus with Oracle Eloqua

Litmus

We know that sending a high volume of effective email campaigns is no small task, and juggling all the different tools you use to get an email out the door can be a hassle. That’s why we’re on a mission to seamlessly integrate Litmus with the tools you use most. Today, we’re excited to announce a new integration with Oracle Eloqua, giving you the ability to utilize the power of Litmus Email Previews without ever leaving the Oracle Eloqua Email Editor.

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Weekend Favs December 8

Duct Tape Marketing

Weekend Favs December 8 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday

Moz

Posted by willcritchlow When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow.

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Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, […]. The post Why AI is Better Than A/B Testing appeared first on Marketing Insider Group.

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How to Avoid Working in Silos that are Bad for Your Content Strategy

Rock Content

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. In fact, Marketo reports that sales and marketing teams that are in alignment are 67% better at closing deals. It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales, and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer do better work.

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Finding Success and Happiness as a Company of One

Duct Tape Marketing

Finding Success and Happiness as a Company of One written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Jarvis. Podcast Transcript. This week, my guest on the Duct Tape Marketing podcast is Paul Jarvis. A writer and designer, Jarvis has worked with companies like Mercedes-Benz and Microsoft, sports giants like Shaquille O’Neal, and entrepreneurs like Marie Forleo.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Social media for franchise businesses

Sprout Social

There are nearly 1 million franchise operations in the United States, employing about 9 million people. It’s a huge part of the US economy, raking in over $800 billion per year. Add in the rise of tech and digital marketing, and with that much bank up for grabs, franchise social media is a revenue channel that can’t be overlooked. What is a franchise?

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5 Reasons Why Your Buyer Personas Aren’t Good Enough

Marketing Insider Group

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer […]. The post 5 Reasons Why Your Buyer Personas Aren’t Good Enough appeared first on Marketing Insider Group.

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Evolving Keyword Research to Match Your Buyer’s Journey

Moz

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they m

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7 common pains that prevent great travel display advertising

Bannerflow

Creating travel advertising that converts isn’t simple. Yet, with the right strategy and the right advertising technologies it is now easier to produce than it has ever been. In this blog we identify seven barriers as to why travel advertisers struggle to produce exceptional travel advertising. We also suggest solutions to how travel brands can produce outstanding display campaigns that convert. 1.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission