Hubspot Marketing

NOVEMBER 12, 2019

Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either. While the answer to “ What’s the perfect time to send an email to my customers? ” isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with wha

Email Marketing 144

Email Marketing Communications Advertising Advertisers 144

Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Transform 104

Transform Millennials Health Marketing 104

Content Marketing Institute

NOVEMBER 11, 2019

These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Continue reading → The post Marketing 2030: 7 Laws for Content Marketing Success appeared first on Content Marketing Institute.

Law 103

Law Content Marketing Marketing Marketers 103

Search Engine Journal

NOVEMBER 14, 2019

Here are 25 ways to come up with creative, search engine optimized blog post ideas your audience will love. The post 25+ Unique Blog Post Ideas to Engage Your Readers via @seocopychick appeared first on Search Engine Journal.

Content Marketing 97

Content Marketing SEO Marketing Marketers 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

NOVEMBER 15, 2019

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it's a great resume booster.

Food 136

Food Advertising Advertisers Digital Marketing 136

Marketing Insider Group

NOVEMBER 12, 2019

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways.

Millennials 104

Millennials Event Marketing Food Health 104

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. The reality, though? Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves.

Gen Z 87

Gen Z Millennials Shoppers Price 87

Hubspot Marketing

NOVEMBER 13, 2019

Just like Sharpay Evans from "High School Musical" says, "It's out with the old, and in with the new.". Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Price 124

Price Place Advertising Advertisers 124

Marketing Insider Group

NOVEMBER 14, 2019

Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. You may be thinking, why not push back? Unfortunately, it’s not that simple. Here’s why: Marketers are not in a happy place. According to MarketingProfs 2019 Marketer Happiness Report , “Only 10% of marketers say they were very fulfilled in their work.”.

Customer loyalty 93

Customer loyalty Marketing Marketers Price 93

Content Marketing Institute

NOVEMBER 14, 2019

When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today. Continue reading → The post The One Way to Stand Out in the Crowd of Content appeared first on Content Marketing Institute.

Content Marketing 99

Content Marketing Marketing Marketers 99

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

NOVEMBER 15, 2019

Learn eight ways to get real insights into how customers feel about your brand. The post 8 Ways to Collect Customer Feedback & What to Do With It via @casieg appeared first on Search Engine Journal.

Customer 84

Customer Branding Content Marketing Marketing 84

Duct Tape Marketing

NOVEMBER 12, 2019

Where Does Social Media Fit Into the Customer Journey? written by John Jantsch read more at Duct Tape Marketing. Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey?

Customer Journey 74

Customer Journey Customer Social Media Marketing User-Generated 74

Sprout Social

NOVEMBER 14, 2019

What Is Social Customer Care? Customer service. Customer support. Customer care. These terms are thrown around a lot in the social media realm. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement approach is right for your brand. When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C.

Customer 62

Customer Communications Customer loyalty B2C 62

Content Marketing Institute

NOVEMBER 13, 2019

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading → The post The Top 7 Things You Must Know About Google’s BERT Update appeared first on Content Marketing Institute.

Content Marketing 87

Content Marketing Marketing Marketers 87

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Communications

Search Engine Journal

NOVEMBER 12, 2019

Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money. The post How Repurposing Content Can Help Maximize Demand Gen Results via @lorenbaker appeared first on Search Engine Journal.

Marketing 80

Marketing Marketers Content Marketing 80

Duct Tape Marketing

NOVEMBER 12, 2019

Building a Personalized Connection to Win Ideal Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bill Cates. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with referral coach, speaker, and author Bill Cates. Cates is one of the leading experts on how to acquire business through word of mouth, referrals, and personal introductions.

Marketing Strategy 69

Marketing Strategy Customer Marketing Marketers 69

Moz

NOVEMBER 11, 2019

Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.).

Outbound Marketing 55

Outbound Marketing Direct Mail Marketing Marketers 55

Content Marketing Institute

NOVEMBER 15, 2019

This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading → The post ‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 62

Content Marketing Marketing Marketers 62

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Journal

NOVEMBER 11, 2019

Here are six things you should ALWAYS do and four things you should NEVER do to delight first-time visitors. The post Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts via @adamproehl appeared first on Search Engine Journal.

Content Marketing 71

Content Marketing Marketing Marketers 71

Duct Tape Marketing

NOVEMBER 12, 2019

Transcript of Building a Personalized Connection to Win Ideal Clients written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

Energy 53

Energy Communications Target Market eCommerce 53

Moz

NOVEMBER 12, 2019

Posted by MiriamEllis. A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in.

Marketing Strategy 48

Marketing Strategy Price Marketing Marketers 48

Bannerflow

NOVEMBER 11, 2019

Ad tech is constantly evolving but quite often the creative part is left behind. Or worse, it’s an afterthought. Bannerflow’s newest ad creator, Creative Studio, is designed to resolve this. Creative Studio is version three of the Bannerflow ad editor and at its core is ten years of digital advertising user experience. In our opinion, it’s probably the best ad creator on the market.

User-Generated 45

User-Generated Advertising Advertisers Management 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

illumin

NOVEMBER 13, 2019

We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.

Product 45

Product Branding Advertising Advertisers 45

Duct Tape Marketing

NOVEMBER 13, 2019

The Chase Jarvis Live Show – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch appeared on Chase Jarvis’ podcast to discuss his latest book, The Self-Reliant Entrepreneur. The book is a series of daily meditations, centered around curated readings from transcendentalist authors of the 1800s.

Marketing 53

Marketing Marketers 53

Litmus

NOVEMBER 15, 2019

Last month, we introduced our October Month of Giving , highlighting our company’s core value of “Be Beyond Litmus.” This value highlights our employees’ activity in their communities, both inside and outside Litmus, and includes a Volunteer Time Off (VTO) day every year to volunteer for the organization of their choice. We’re thrilled that so many of our employees decided to join in and use their VTO day in October to support many different organizations.

Non-Profit 10

Non-Profit Food Shipping Education 10

Hubspot Marketing

NOVEMBER 11, 2019

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun. The best thing about online courses is that I usually don't pay a cent for them, and the ones I do pay for are worth it.

Social Media Marketing 138

Social Media Marketing Price Inbound Marketing eCommerce 138

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hootsuite

NOVEMBER 13, 2019

You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your arms. A bead of sweat drips down your forehead. You know it’s coming. Your boss is about to ask you how to market to Generation Z. The mere mention of this group of 2.1 billion individuals born between 1995 and 2010 sends shivers up your spine.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Duct Tape Marketing

NOVEMBER 15, 2019

The Marketing Book Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing. John Jantsch appeared on The Marketing Book Podcast to discuss his latest book, The Self-Reliant Entrepreneur. This is Jantsch’s sixth book, and while the others have been focused on marketing strategy and tactics, this book is designed to be a daily devotional for entrepreneurs of all stripes who are looking for guidance in running their business and living their life

Marketing 50

Marketing Marketers Marketing Strategy 50

Neil Patel

NOVEMBER 12, 2019

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

Content Marketing 111

Content Marketing Marketing Marketers Promotion 111

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing this for 14 years. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.

Transform 134

Transform Branding Logistics Thought Leadership 134

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Communications