The CMO Survey
AUGUST 28, 2019
Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% in the next year-nearly reaching the 8-year high of 8.9% from 2017. This compares to a 6.3% actual increase in the last year.
Hubspot Marketing
AUGUST 30, 2019
Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important? The answer? Both can be key to your strategy.
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Adobe Experience Cloud Blog
AUGUST 26, 2019
The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional short-term KPIs but also facilitate the brand’s long-term vision.
Neil Patel
AUGUST 27, 2019
Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
AUGUST 30, 2019
The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). In fact, Instagram has rolled out more feature updates for Stories than it has for general post publishing, which shows us just how important they consider this feature to be.
Hubspot Marketing
AUGUST 27, 2019
Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. The platform is ultimately a site for engagement: we "like" friends' photos, comment on their posts, and tag friends in influencer giveaways to try and win a free pair of yoga pants.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
AUGUST 27, 2019
Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I’ve seen how Content marketing can be an effective way to […]. The post 8 Ways to Generate Pre-Event Hype with Content Marketing appeared first on Marketing Insider Group.
Search Engine Journal
AUGUST 29, 2019
Discover B2B content ideas to help get your brand on the radar of influencers in your industry through blogging. The post B2B Content Ideas to Generate Links & Industry Influence via @s_watts_seo appeared first on Search Engine Journal.
Hubspot Marketing
AUGUST 28, 2019
If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. But an order confirmation email can do more than just act as a digital receipt.
Content Marketing Institute
AUGUST 27, 2019
Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading → The post 5 Actions Backed by Research to Improve Your Content Marketing appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
AUGUST 26, 2019
20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now […]. The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group.
Traackr
AUGUST 27, 2019
Without an influencer marketing software like Traackr to help me decide where to allocate my funds, I partnered with the wrong influencers and wasted money.
Litmus
AUGUST 28, 2019
How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. Unfortunately, it’s common for email teams to lack the resources they need to plan, test, and execute flawless campaigns.
Content Marketing Institute
AUGUST 29, 2019
How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading → The post No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist) appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
AUGUST 28, 2019
Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Just because there is an abundance of content wherever a buyer looks, that doesn’t mean the […].
Sprout Social
AUGUST 26, 2019
Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Stories feature at the top of the Instagram app feed, making them a perfect way to keep your brand top-of-mind no matter what the Instagram algorithm is doing at the moment.
Moz
AUGUST 27, 2019
Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines.
Content Marketing Institute
AUGUST 28, 2019
Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year. Continue reading → The post Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist) appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
AUGUST 28, 2019
Content is More Than Blog Posts – It’s the Voice of Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Content as the Voice of Strategy. Content’s been around a long time, we’ve been talking about it for more than a decade. A lot of people still treat it as just another tactic, and think of it as a blog post here or social media update there.
Marketing Insider Group
AUGUST 30, 2019
It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing […]. The post How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends) appeared first on Marketing Insider Group.
Search Engine Journal
AUGUST 27, 2019
Want higher search visibility during the holidays? Leverage seasonal content to enjoy those benefits. Learn how here. The post How to Leverage Seasonal Content for SEO Campaigns via @AndrewDennis33 appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 30, 2019
This Weekly Wrap episode is all about people. Why aren’t superstars key to great teams? Is Allstate’s new content internal team in good hands? How do you create a content team powerhouse? And what’s Agile got to do with it all? Continue reading → The post The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This. appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
AUGUST 27, 2019
How to Segment Your Buyer Personas and Create Unique Content for Each written by John Jantsch read more at Duct Tape Marketing. When you run a business, you want to seek out the customers who are the best fit for you. These people are not only the ones most likely to need your goods or services, they’re also the people you would most like to work with.
Litmus
AUGUST 27, 2019
At first glance, unsubscribes seem negative. More unsubscribes means less people in your database, less people that receive your emails—and less return on investment for your email program. Right? Wrong. Unsubscribes can actually be a good thing for your brand. As an email marketer, it’s crucial to make the unsubscribe process painless and positive.
Moz
AUGUST 29, 2019
Posted by BritneyMuller You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top
Adobe Experience Cloud Blog
AUGUST 26, 2019
The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional short-term KPIs but also facilitate the brand’s long-term vision.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
AUGUST 27, 2019
Transcript of Why Continuous Learning Matters for Today’s Professionals written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.
Litmus
AUGUST 26, 2019
Last week, we held our first conference of the year—Litmus Live London. Our day with Europe’s finest email geeks was jam packed with inspiring sessions, networking, and tons of excellent takeaways. #litmuslive aka the event that gives back a shred of sanity to the bright minds working in the email marketing digiscape. — ALEX! (@thatalexgirl) August 20, 2019.
Moz
AUGUST 25, 2019
Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited! When you’re onboarding a new SEO client who works with a lead generation model, what do you do?
illumin
AUGUST 28, 2019
Welcome back to our “Accessing Culture Beyond Ethnicity” as we break down how we decipher culture through technology. Today we tackle one of the four fundamental elements we use to decode culture: Intent. Human culture is extremely hard to understand and make actionable. Humans are generally very private beings. Take dating for example – we rarely even disclose major facts about who we are and what we like on first dates, so why would we even come close to amplifying our desires via digita
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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