Customers.ai

DECEMBER 17, 2024

Lets face it. Most email and SMS flows are a hot mess of chaos and confusion. Too many messages, too much segmentation, and way too much effort. The result? Your audience tunes out, your engagement tanks, and youre left wondering why your open rates look like ghost towns. The truth is, as marketers, weve made things too complicated. According to Aaron Orendorff at DTC Next , most brands are tripping over their own complexity.

Outbound Marketing 80

Outbound Marketing Law Shipping User-Generated 80

Kuno Creative

DECEMBER 17, 2024

If youve Googled anything recently, youve likely noticed AI Overviews showing up at the top of the search results. These AI-generated summaries provide quick-hit answers to user queries, above traditional organic search results and even above paid search listings a major reason AI Overviews and SEO quickly became a hot topic for marketers everywhere focused on search engine optimization strategy.

SEO 115

SEO User-Generated Marketers Marketing 115

Aspiration Marketing

DECEMBER 17, 2024

Forget casting a wide net and hoping for the best. Today, savvy B2B marketers will be laser-focused on high-value accounts. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections. Ready to ditch the outdated marketing playbook and embrace the future of B2B?

Customer 210

Customer Marketers Marketing Marketing Strategy 210

Set Up

DECEMBER 17, 2024

The marketing world is always changing, but the core principles of great leadership stay the same. To help you navigate this evolving landscape, weve gathered insights from some of the top CMOs in the business from our featured CMO Spotlight interviews. These ten lessons are just as relevant now as theyll be in 2025, offering practical advice on leading with impact and staying adaptable in a fast-moving marketplace.

CMO 72

CMO Marketing Strategy Communications Marketers 72

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.

Transform 110

Transform Marketing Marketers Customer loyalty 110

The Marketing Operations Leader

DECEMBER 17, 2024

In this edition: 12 Things to Look for in a Winning Tech Stack How You Feel in Year 1, 5, and 10 in Marketing Ops POLL - The Most Dreaded Interview Question For Paid Subscribers: The Truth About Multi-Touch Attribution: What Most Marketers Don’t Know Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook. Rather than a typical workbook, we simply put all of the prompts together into one big guide.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 117

Branding Influencer Marketing User-Generated Key Performance Indicator 117

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

Transform 103

Transform User-Generated SEO Communications 103

Aspiration Marketing

DECEMBER 18, 2024

77% of consumers make purchases based on brand name alone. But what happens when your brand starts to show its age or no longer reflects your company's values? That's where rebranding comes in. When done right, rebranding can be a game-changer for SMBs looking to attract new customers, increase brand loyalty, and achieve sustainable growth.

Branding 206

Branding Customer 206

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

The Marketing Operations Leader

DECEMBER 14, 2024

How to create a marketing ops roadmap - templates included. If you don’t have a roadmap for your team, someone will create one for you. And you’re not gonna like it… Here’s an updated guide on how to create a roadmap for your marketing and/or ops team: Define/review the business top objectives and measurable KPIs to align your roadmap with business outcomes.

Marketers 130

Marketers Marketing Customer 130

Hubspot Marketing

DECEMBER 19, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but theres actually research that backs this up. The better the story, the more influence that story has on us.

Entertainment 102

Entertainment Marketers Marketing Product 102

Martech

DECEMBER 19, 2024

Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.

Customer Journey 102

Customer Journey Energy Communications Branding 102

Aspiration Marketing

DECEMBER 16, 2024

In any business, big or small, building relationships with customers is key to success. Entrepreneurs do not just sell products or servicesthey build bonds. A cornerstone of these connections is confidence. Without it, even the best products may flounder, and the most promising companiesfail.

Product 204

Product Customer Marketing Strategy Marketing 204

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Buffer Marketing

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them.

Price 93

Price User-Generated Analytics Shoppers 93

Hubspot Marketing

DECEMBER 19, 2024

I went to a psychic when I was 22. She told me I was about to take a long journey across the Atlantic. While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these experts claim to be psychics, their predictions are just as bold, provocative, and intriguing.

Marketers 95

Marketers Marketing Branding Product 95

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.

Marketing Strategy 97

Marketing Strategy Customer Transform Marketing Mix 97

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. Whether you're a restaurant group with various dining concepts or a franchise operation spanning multiple states, you need a solution that keeps everything running smoothly without sacrificing brand authenticity.

Branding 98

Branding Manufacturing Management Retail 98

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Buffer Marketing

DECEMBER 19, 2024

The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform ’s Chief Operating Officer, Rose Wang , who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

Promotion 98

Promotion Advertisers Advertising Customer 98

SocialPilot

DECEMBER 18, 2024

On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Both are popular ways to share video content with your followers and improve engagement. So, can you pick one or the other? No! Despite their similarities, Instagram Stories and Reels are different in their reach. They engage different audiences on the platform and different consumers in your sales funnel.

Entertainment 95

Entertainment Real Estate Promotion Management 95

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.

Manufacturing 109

Manufacturing Copywriting Education Content Marketing 109

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let's dive in! 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers.

Marketing Strategy 93

Marketing Strategy Health Marketers Marketing 93

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

DECEMBER 16, 2024

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!

SEO 98

SEO Price Market Trends Digital Marketing 98

Customers.ai

DECEMBER 20, 2024

Youve heard it a million times – relationships are everything in business. But how you manage those relationships? Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Martech

DECEMBER 17, 2024

Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Heres a look at the new features, their likely impact and steps you can take now. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners.

Email Marketing 94

Email Marketing Copywriting User-Generated Promotion 94

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Were talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other? This year, we decided to find out with a feature we call Lingering Questions.

Transform 82

Transform Marketers Marketing CMO 82

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Transform

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.

CRM 98

CRM Management Customer Analytics 98

Content Marketing Institute

DECEMBER 19, 2024

You have great content. It's published on the platforms where your audience is. But your content isn't revving your companys marketing engines. So, lets get to troubleshooting and fixing.

Marketers 103

Marketers Marketing 103

Martech

DECEMBER 19, 2024

In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.

Market Segmentation 88

Market Segmentation Customer Acquisition Marketers Marketing 88

Customers.ai

DECEMBER 19, 2024

Nobodys getting excited about another generic email that starts with “Hi [First Name].” In fact, 72% of consumers say they only engage with messages that are personalized to their interests. Thats why your outreach game needs an upgrade and contact enrichment is the cheat code. So, whats contact enrichment? Basically, its like giving your lead data a glow-up.

CRM 83

CRM Transform Price Outbound Marketing 83

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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