Sat.Apr 18, 2020 - Fri.Apr 24, 2020

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

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Jill Adams named to Hartford Business Journal's inaugural Power 50 List

Adams & Knight Marketing

Jill Adams, CEO and principal of integrated digital marketing agency, Adams & Knight, has been named to the Hartford Business Journal’s first-ever Power 50 list of business and civic leaders whose influence has a significant impact on the Greater Hartford economy and community. To be included on the prestigious list, Jill was recognized as holding a position of leadership in Greater Hartford and using her role to have an impact on the community at large.

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Comment on How to 91x Website Traffic – A Case Study Blueprint for 2023 by Govind Singh

Diggity Marketing

With this case study, I become your big fan man. What a wonderful way of explaining each and every topic. Lots of love. Keen to learn from you. ??

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. …Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Biggest SEO Trend You’re Ignoring

Neil Patel

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

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5 Surprising Ways to Optimize Websites With Video

Content Marketing Institute

Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading → The post 5 Surprising Ways to Optimize Websites With Video appeared first on Content Marketing Institute.

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The Ultimate Guide to Social Media Live Streaming in 2020

Hootsuite

From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular.

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Comment on Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank by Sam Korede

Diggity Marketing

This is really amazing analysis done here. I need to read this again to have more knowledge. Thanks for this information.

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Content Curation Tips and Examples to Fill Your Editorial Calendar

Content Marketing Institute

Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

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12 Surprising Examples of Clickbait Headlines That Work via @jasonhennessey

Search Engine Journal

Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation. The post 12 Surprising Examples of Clickbait Headlines That Work via @jasonhennessey appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Use Nextdoor for Business: The Complete Guide

Hootsuite

People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? Yes. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than 25% of all conversations on the app are about them.

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Comment on The Definitive Guide to Content for SEO and Conversion by Matt

Diggity Marketing

Hi Matt, I love the idea of experimenting but find the CRO tools daunting and expensive. Optimizely is too expensive if you have a small website. What simple and cheap CRO tool would you recommend for a newbie tester? I could still afford a couple hundred per month.

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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

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How We’re Navigating the New Now of Content Marketing

Content Marketing Institute

CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too. Continue reading → The post How We’re Navigating the New Now of Content Marketing appeared first on Content Marketing Institute.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Receive Payments Online for Free

Hubspot Marketing

If you're not offering your customers multiple ways to make payments online, you're leaving money on the table. While there's no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free. So, you're probably wondering, "How can I save that money?". You'll have to set up an effective online payment portal with a range of payment options.

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Comment on An SEO’s Guide to Time Management and Analysis by Matt Diggity

Diggity Marketing

In reply to Alpha T. Do you use any to do list app/ software to list your daily todo things? My team and I use a combination of Trello and Google Calendar. Base on your template, maybe the task is just in category model & not specific task. Example in PBN task, there’re a lot of mini-task should be done as: find domain auction, content plan for building pbn…bla bla… Do you do something or write down sub-task in each big task category in anything else like to do list app?

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.

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Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events

Content Marketing Institute

This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why. Continue reading → The post Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events appeared first on Content Marketing Institute.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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6 online marketing strategies for small businesses

Rock Content

There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits. With the right tools, you can create a low-cost strategy that demands only a small team to work, and have a big return in reach and awareness.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising.

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Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture.

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Time to Ask What, So What, and Now What? [The Weekly Wrap]

Content Marketing Institute

What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions. Continue reading → The post Time to Ask What, So What, and Now What? [The Weekly Wrap] appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 Brands That Are Looking Awful During the Coronavirus Pandemic via @gregjarboe

Search Engine Journal

Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns. The post 7 Brands That Are Looking Awful During the Coronavirus Pandemic via @gregjarboe appeared first on Search Engine Journal.

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Content to Fill Your Social Media Calendar

Duct Tape Marketing

Content to Fill Your Social Media Calendar written by Jenna Jantsch read more at Duct Tape Marketing. It’s an age-old question: what should I post on social media for my business ? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need to know, like and trust you. .

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Social Spotlight: Michigan State University and creating community in this ‘new normal’

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself.

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Comment on Diggity Income Report: March 2020 by Nekraj

Diggity Marketing

This does not look real man.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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You hit send. Now what?

Litmus

[Ebook] The Three Pillars of Successful Email Marketing | Part 2: Post. So you’ve sent your perfectly planned and executed email campaign —now what? It’s time to master the second pillar to email marketing success: gathering the post-send insights that help you learn from your work and improve future emails. Why nailing your post-send analysis is so important.

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Why Site Speed Still Matters (Revisited)

Moz

Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

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The power of social video: Build multidimensional connection using Sprout

Sprout Social

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Over 58% of consumers told us that they prefer video or any visual-first content on social –and that’s because most people prefer to watch something than read something.

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Trend Lightly: The Weight of Words I Traackr

Traackr

Influencers need to be intentional about their language and marketers need to be cautious about choosing partners that represent their brand’s message.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission