Adobe Experience Cloud Blog

OCTOBER 12, 2017

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. Before you get all hung up on what shade of green to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture.

Branding 145

Branding Customer loyalty Customer Product 145

Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. . What about those less-than-obvious brands?

Branding 111

Branding Gen Z Education Millennials 111

Marketing Insider Group

OCTOBER 10, 2017

What makes a strategy successful? Big picture vision. The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […]. The post 4 B2B Content Marketing Strategy Examples with Serious Vision appeared first on Marketing Insider Group.

Marketing Strategy 108

Marketing Strategy Content Marketing Marketing Marketers 108

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our hair, trying to figure out what makes for content that people actually want to read.

Thought Leadership 134

Thought Leadership Millennials Influencer Marketing Place 134

Traackr

OCTOBER 11, 2017

From identification to compensation to measurement, get your questions about influencer marketing for B2B technology organizations answered in this post.

Influencer Marketing 84

Influencer Marketing Marketing Marketers 84

Marketing Insider Group

OCTOBER 12, 2017

This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […].

Marketing 105

Marketing Marketers Content Marketing 105

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process.

Event Marketing 72

Event Marketing CMO CRM Marketing 72

Rock Content

OCTOBER 12, 2017

Digital marketing can be done a number of different ways. Slow or fast. Set or iterative. Right or wrong to a degree (of course, there are many different right answers to digital marketing issues). Authentically or trickery. I’m a big fan of running digital marketing in a fast way that’s iterative and actually allows me to figure out the right way for specific audiences.

Digital Marketing 53

Digital Marketing Customer Journey Marketing Marketers 53

Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of our personal power – and how we should choose to wield it. In the news, we discuss the week that was Advertising Week.

Content Marketing 94

Content Marketing Millennials Marketing Marketers 94

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

OCTOBER 9, 2017

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […]. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group.

Digital Marketing 92

Digital Marketing Marketing Marketers Marketing Strategy 92

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the week rut.

Marketing 56

Marketing Marketers Energy SEO 56

Adobe Experience Cloud Blog

OCTOBER 9, 2017

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. In this post, I cover common mistakes people make in content curation and how to solve them. 1) Frequency Mistake: You Share Too Often.

Thought Leadership 174

Thought Leadership Food Branding Place 174

Content Marketing Institute

OCTOBER 12, 2017

Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.

New Markets 90

New Markets New Technology Marketing Marketers 90

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Communications

Marketing Insider Group

OCTOBER 12, 2017

Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on Marketing Insider Group.

Marketing 84

Marketing Marketers 84

Duct Tape Marketing

OCTOBER 13, 2017

10 Brilliant Offline Marketing Ideas to Boost Your Website Traffic written by Guest Post read more at Duct Tape Marketing. What’s the first thing you think of when it comes to boosting the website traffic? Social media marketing , for sure. SEO, too. Whenever you’re trying to make your website more popular, online marketing is the natural response. Is it the only available alternative?

Direct Mail 47

Direct Mail Promotion Social Media Marketing Marketing 47

Adobe Experience Cloud Blog

OCTOBER 10, 2017

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find them in the marketplace, and target them appropriately?

Thought Leadership 134

Thought Leadership Marketing Automation Platform User-Generated New Technology 134

Content Marketing Institute

OCTOBER 8, 2017

You know this article format. A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

B2C 103

B2C User-Generated Health Retail 103

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

OCTOBER 11, 2017

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […].

eCommerce 83

eCommerce Branding Digital Marketing Marketing Strategy 83

Duct Tape Marketing

OCTOBER 7, 2017

Weekend Favs October 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 39

Marketing Marketers 39

Rock Content

OCTOBER 9, 2017

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. And that means there are plenty of opportunities for brands and marketers therein. Some of the SEO basics remain despite the platform, like finding the best keywords and creating good content to establish relevance.

Inbound Marketing 40

Inbound Marketing User-Generated Acquisition Marketing SEO 40

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program.

Real Estate 108

Real Estate Transform User-Generated Content Marketing 108

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

OCTOBER 9, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]. The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group.

Promotion 80

Promotion Product Marketing Marketers 80

Duct Tape Marketing

OCTOBER 11, 2017

Transcript of Webinar Best Practices Throughout the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Webinars. Everybody’s doing them, right? Well yeah, right, everybody’s doing them, but are they doing them well and are you using them in your business? I think that webinars are a great tool to use for every stage of the customer journey, not just as a sell tool, as a hard sell tool, like so many people use it.

Customer Journey 38

Customer Journey Customer Education Promotion 38

Hubspot Marketing

OCTOBER 12, 2017

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Adobe Experience Cloud Blog

OCTOBER 13, 2017

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new ideas that may come as a surprise is SEO website analytics.

Analytics 134

Analytics SEO Transform User-Generated 134

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

OCTOBER 10, 2017

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. Infographics, though popularized a few years ago, continue to be an effective content marketing method. The infographic is the best marriage of graphic design and copywriting, offering endless ways to showcase […].

Copywriting 80

Copywriting Content Marketing Marketing Marketers 80

Duct Tape Marketing

OCTOBER 12, 2017

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of The Duct Tape Marketing Podcast is sponsored by Ahrefs, the SEO tool set that I use every single day. Listen into this episode because I’m going to tell you how you can win a full year subscription, over $2,000 value on this amazing tool.

PR 40

PR Promotion SEO Education 40

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. #CMWorld Click To Tweet. How do those problems develop? What bottlenecks do they create?

Communications 80

Communications Content Marketing Product Management 80

Marketing Insider Group

OCTOBER 11, 2017

One of the best ways to boost blog traffic is with images. Using high quality visual content won’t just make your posts more appealing, it can also boost engagement and better convey the information you are sharing through your written content. After all, 90 percent of the information that the brain processes is visual and we process images 60,000 […].

Marketing 78

Marketing Marketers Content Marketing 78

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Communications