Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. .

Customer Journey 174

Customer Journey Transform Customer Thought Leadership 174

Content Marketing Institute

AUGUST 27, 2020

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.

SEO 145

SEO Content Marketing Marketing Marketers 145

Neil Patel

AUGUST 26, 2020

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.

Price 145

Price Education Customer Communications 145

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After all, what’s the ultimate goal of content marketing?

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter.

Health 138

Health Fashion Branding Place 138

Content Marketing Institute

AUGUST 24, 2020

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading → The post Did You Hear? Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute.

Branding 140

Branding Content Marketing Marketing Marketers 140

Search Engine Journal

AUGUST 23, 2020

Discover seven non-negotiable things your storytelling must do and the best tactics for connecting with customers right now. The post Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart via @itsduhnise appeared first on Search Engine Journal.

Branding 136

Branding Customer Content Marketing Marketing 136

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member.

Copywriting 137

Copywriting Management Analytics Communications 137

Content Marketing Institute

AUGUST 25, 2020

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading → The post 5 Ideas to Ponder from CMI’s Top Social Media Articles appeared first on Content Marketing Institute.

Promotion 129

Promotion Content Marketing Branding Marketing 129

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.

SEO 144

SEO eCommerce Thought Leadership Communications 144

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. That’s just the tip of the iceberg. Automatic reminders to follow up, scheduling software so customers can meet with you at a time that suits both parties, customer information at your fingertips – all are yours with leading-edge sales automation

Whitepaper 110

Whitepaper Millennials Education Place 110

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media.

User-Generated 132

User-Generated Promotion Marketing Marketers 132

Content Marketing Institute

AUGUST 26, 2020

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results. Continue reading → The post Great Content Experiences Powered by Tech appeared first on Content Marketing Institute.

Content Marketing 110

Content Marketing Branding Marketing Marketers 110

Neil Patel

AUGUST 27, 2020

Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision.

Food 143

Food Retail eCommerce Fashion 143

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Litmus

AUGUST 28, 2020

You want to learn how to optimize your emails, so you attend conferences, watch webinars, and read a bunch of resources. Learning is one thing, but putting it into practice is another. That’s why Live Optimization at our Litmus Live conferences is so wildly popular! Live Optimization is our fun and fast-paced feedback session where we crowdsource strategy, copywriting, and design feedback directly from email experts and peers.

Copywriting 105

Copywriting 105

Sprout Social

AUGUST 24, 2020

How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. And it will help your audience understand the purpose of your brand and what it aims to accomplish. Let’s learn more about mission statements, why they’re important, and how to draft one.

Branding 127

Branding Communications Price Product 127

Content Marketing Institute

AUGUST 28, 2020

This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading → The post Will You Do Me a Favor? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 98

Content Marketing Marketing Marketers 98

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica. And this explosive growth isn’t happening for no reason.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Litmus

AUGUST 26, 2020

With agile email marketing, speed is of the essence. But how do you do this without sacrificing quality or facing resistance? Micro-efficiencies. We’ve already talked about the irresistibly small ways you can be more efficient with content and development as well as reviews, approvals, and testing. Now it’s time to add the finishing touches to the new agile email workflow with sending and analyzing emails.

Email Marketing 97

Email Marketing Analytics Marketing Mix Marketing 97

Duct Tape Marketing

AUGUST 28, 2020

How the Power of Positive Thinking Turns into a Successful Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Schmidt. In this episode of the Duct Tape Marketing Podcast , I interview Laura Schmidt, founder of notes to self, llc. The idea for notes to self ® socks arrived while she was looking at her feet.

Non-Profit 98

Non-Profit Market Research Digital Marketing SEO 98

illumin

AUGUST 26, 2020

Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […].

Advertising 92

Advertising Advertisers 92

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. Was there NOTHING scheduled to air on ESPN2? No way a video game tournament was option No. 1, right? — Tyler Batiste (@TyBatiste) April 27, 2015. ESPN is showing video games so playing 2k15 for days straight in your underwear is now legit. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 84

Marketing Strategy Marketing Marketers B2C 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

AUGUST 26, 2020

Using the Cloudflare CDN on a WordPress site is a sure way to make content load faster and more securely from different locations around the world. However, when using it, some problems may occur, such as error 1020: access denied , which causes the website to be unavailable to users who try to access it. This type of problem compromises the website’s performance because when one or more users try to access it, it is not possible to load it.

Communications 78

Communications Customer 78

Duct Tape Marketing

AUGUST 27, 2020

Do You Rent or Own Your Marketing? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast, I would like to discuss a new program at Duct Tape Marketing. Around the beginning of the year, I wrote my predictions for 2020. Now no one could have predicted where we are today.

Marketing 90

Marketing Marketers Advertising Advertisers 90

Litmus

AUGUST 24, 2020

In our 2019 State of Email report, you told us that…you’re busy. It’s not uncommon for teams of any size to be working on multiple emails at the same time. In fact, teams of 11+ employees can have 21-25 campaigns in various stages of production. It makes sense, then, that finding ways to efficiently work with your stakeholders is key to getting messages to market.

Copywriting 77

Copywriting Energy eBook Retail 77

Marketing Insider Group

AUGUST 25, 2020

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”. Different personalities begin to negotiate how they will share responsibilities, team members begin to learn about each other’s quirks, people’s skillsets begin to emerge, and the first arguments around how tasks get done begin to rock the boat.

Management 92

Management Communications Place Education 92

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Rock Content

AUGUST 27, 2020

If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in the B2B tech space, short-term sales activation (or lead gen , as we B2B marketers are used to call it) has always been the first priority. Enterprises invested most of the money in the short-term, bottom of the funnel campaigns — and related content — in the hope of lifting sales for the next few quarters.

Energy 72

Energy Price Branding Communications 72

Duct Tape Marketing

AUGUST 25, 2020

How to Have a Better Work Week written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer, the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to elevate.

Partner Marketing 85

Partner Marketing Customer Marketing Marketers 85

Litmus

AUGUST 25, 2020

Calling all Oracle Eloqua users: Our friends over at Eloqua have shared that Customer Experience (a.k.a. CX) is a key area their customers (like you!) are focused on. And that’s something we’re focused on too. How to make you love creating emails that, in turn, your customers love. That’s a whole lotta love! When it comes to successful campaigns, we here at Litmus subscribe to the 3 Ps or Pillars of email marketing: Pre, Post, and Perform.

Customer 64

Customer eBook Email Marketing Marketing 64

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend.

Analytics 59

Analytics SEO Customer Product 59

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications