Adobe Experience Cloud Blog

MAY 6, 2016

Author: Mike Madden You know that one friend that can sleep anywhere? On a cramped airplane, in the car, on a stool, on the floor, or even standing up? Once they knock out, it seems almost impossible to wake them up. If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just like your sleepy friend. And that’s a problem, because you spent time and money getting people to subscribe.

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eBook Thought Leadership Health Promotion 91

Marketing Insider Group

MAY 4, 2016

New technologies and social media in the last two decades have fundamentally changed the way consumers think, behave and engage with brands. While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers. It’s no surprise then that digital marketing […].

Digital Marketing 0

Digital Marketing Branding Traditional Marketing New Technology 0

Rock Content

MAY 3, 2016

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality?

User-Generated 54

User-Generated PR SEO B2C 54

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. As I’ve written in the past, I currently point to sixteen distinct growth channels and have grouped the tools and resources by channel to make it easier to navigate.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MAY 5, 2016

Author: Lillian Podlog It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology.

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketing Marketers 91

Marketing Insider Group

MAY 5, 2016

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […].

Marketing 75

Marketing Marketers Marketing Strategy Marketing Mix 75

Duct Tape Marketing

MAY 4, 2016

Is There Such a Think As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carrie Wilkerson. Carrie Wilkerson via Twitter. Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way. Balance for me is less about accounting for where you spend your time and more about how you spend your time and how that makes you feel.

Management 45

Management Product Marketing Marketers 45

Adobe Experience Cloud Blog

MAY 4, 2016

Author: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall. But these days, I have zero time, and even less patience, for this leisurely pastime of my youth. I now do over 80% of my shopping online–mostly because it saves me time, but also because the thrill of opening packages never diminishes.

Thought Leadership 91

Thought Leadership Shipping Energy Retail 91

Marketing Insider Group

MAY 6, 2016

We have self-service checkout lines; robots are making cars; hardware and software are replacing clerical positions. In fact, ten million jobs will be taken over by computers and robots in the next 20 years in the UK alone, according to recent employment forecasting. And it fares better than lots of other developed nations because it […]. The post Attention Content Creators: You Have Job Security – Here’s Why appeared first on Marketing Insider Group.

Marketing 63

Marketing Marketers Content Marketing 63

Rock Content

MAY 2, 2016

Marketers and publishers are under more pressure than ever to create engaging, high-quality content that sets them apart from the competition. In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs ). However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing.

B2C 48

B2C Entertainment Education Place 48

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

MAY 5, 2016

A Guide to Facebook Video Ads: Can a Small Business Benefit from Them? written by Guest Post read more at Duct Tape Marketing. photo credit: facebook. When Facebook officially promoted auto-play video ads in 2015, most users were confused by the videos playing out of nowhere. Although there was a certain dose of resistance during the beginnings, we all got used to the auto-play feature; and business owners agreed that Video Ads were a great opportunity for them to market their brand to the right

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Promotion Education Branding Product 44

Adobe Experience Cloud Blog

MAY 2, 2016

Author: Nate Dame SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. .

SEO 91

SEO Thought Leadership PR User-Generated 91

Marketing Insider Group

MAY 2, 2016

Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. But this is basically how people experience today’s ad-supported content. It’s no surprise that there are at least 200 million monthly active users of ad blockers worldwide and still growing. […]. The post Empathy Is Marketer’s Greatest Tool For Success appeared first on Marketing Insider Group.

Marketing 63

Marketing Marketers Content Marketing 63

Marketing Insider Group

MAY 5, 2016

Today, Americans spend approximately 3.7 hours, daily, on smartphone use. Experts are changing the game, and business operators have only cracked the surface of mobile marketing. Businesses are reaching out, connecting, selling and giving new options with smartphone access, and constant tune-ups are creating a highly sustainable mobile atmosphere. Mobile marketing has come a long […].

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Customer Marketing Marketers 63

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

MAY 3, 2016

Content Marketing is the king, you are probably tired of hearing it. But this is the truth for sure as most of the visitors of your website or blog certainly ended up there after looking for some kind of information. Meaning you will have to keep spending most of your time trying to get it […]. The post 7 Surprising Things You Have Never Thought About Content Marketing appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 62

Marketing Insider Group

MAY 3, 2016

The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it? A look at that same page I linked to above answers that conclusively. […]. The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group.

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Promotion Content Marketing Marketing Marketers 62

Marketing Insider Group

MAY 4, 2016

Content marketing works! It works across the board, from building brand awareness and enhancing audience engagement to lead generation and sales. The only snag is; you have to know how to use it and what to measure. For content marketing to be successful, you need to have a content marketing strategy. From audience research and […]. The post Content Marketing Metrics That Count appeared first on Marketing Insider Group.

Content Marketing 60

Content Marketing Marketing Marketers Marketing Strategy 60

Marketing Insider Group

MAY 4, 2016

Good News Have you ever wondered why someone else’s content seems to be getting so much attention and yours isn’t getting any attention (at least compared to theirs)? Have you ever wondered why another company’s content marketing – content marketing that isn’t any better than your company’s (in fact, yours may even be better) – is […].

Content Marketing 56

Content Marketing Marketing Marketers 56

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

MAY 4, 2016

When you land on a website, what makes you stay? What makes you bounce? And what makes you decide to push a CTA button? These are the questions you need to ask yourself as you evaluate your own website. You have to put yourself in the shoes of your visitor and see your site and […]. The post Engage and Convert Site Visitors – 9 Tips to Make it Happen appeared first on Marketing Insider Group.

Marketing 56

Marketing Marketers Management Content Marketing 56

Marketing Insider Group

MAY 5, 2016

There’s never been a better time to be a marketer. Tools abound, information flows free on the internet, and the marketing landscape has widened to include the whole wide world – making possibilities endless on many fronts. While technology has, without a doubt, leveled the playing field to give small and micro businesses the opportunity […]. The post 4 Commonly Used Technologies That Can Hinder Your Marketing Success appeared first on Marketing Insider Group.

Marketing 54

Marketing Marketers Marketing Strategy 54

Marketing Insider Group

MAY 3, 2016

Here’s something interesting: mobile advertising is expected to reach a downright staggering $46 billion by the year 2019. Why should you care? Because, as a business, you can certainly make waves by going against trends, but when a trend is this big – $46 billion big – you can’t afford to not hop on board. […]. The post 4 Ways You Can Use Facebook Ads to Set Fire to Your Mobile Marketing appeared first on Marketing Insider Group.

Advertising 53

Advertising Advertisers Marketing Marketers 53

Marketing Insider Group

MAY 2, 2016

By Kristen Graminga, CMO of BluePay Though creating content that gets read is a marketing achievement all its own, you may need to incorporate additional features into your mobile content strategy to drive sales. Here are a few simple ways to create mobile content that turns readers into paying customers. 1. Define your desired behavior before […].

Customer 50

Customer CMO Marketing Marketers 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

MAY 6, 2016

At one time, to reach out to businesses, sales and marketing teams identified one key contact at each organization and focused their efforts on that person. Unfortunately, all too often this meant that an additional decision maker in the organization might have completely missed out on that marketing message. Today, new technology is enabling CMOs […].

New Technology 50

New Technology Marketing Marketers Content Marketing 50

Marketing Insider Group

MAY 2, 2016

Last month an article on Chief Marketer on local marketing included the following statement: “Consumers are the center of their own worlds, and marketers—from big businesses to small—must determine what shoppers care about at a local level.” I absolutely love that, which is why I used it verbatim. It is a fantastic description re: the need […].

Branding 46

Branding Shoppers Marketing Marketers 46

Duct Tape Marketing

MAY 6, 2016

Small Businesses Must Make Data Privacy a Priority written by Guest Post read more at Duct Tape Marketing. photo credit: Creative Commons Five Data Privacy Principles from Mozilla by Ann Wuyts is licensed under CC BY 2.0. Society’s concern with data and privacy (or the lack thereof) has been brought to the forefront due to the FBI-Apple controversy.

Law 35

Law PR Communications Price 35

Adobe Experience Cloud Blog

MAY 3, 2016

Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

MAY 6, 2016

5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing. photo credit: Social Media via photopin (license). Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaborati

Management 47

Management Analytics Education Digital Marketing 47

Marketing Insider Group

APRIL 30, 2016

GIFs have been the go-to format for many artists on Tumblr for years. Recently many other platforms started accepting the GIF format, including Twitter, Pinterest, Instagram, and Facebook who all allow the GIF auto-play to happen. But if you’re one of the many folks who still doesn’t understand what these weird letters mean, let’s start […]. The post How to Tastefully Use GIF Humor in Content Marketing appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 57