Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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Social Media Marketing User-Generated Millennials Promotion 111

Adobe Experience Cloud Blog

AUGUST 26, 2016

Author: Katie Pope Happy National Dog Day! For all of you dog lovers out there, you know that today’s just another excuse to show our friendly canines some extra lovin’ Our furry companions hold a special place near and dear to our hearts. Simply put, they know exactly how to put a smile on our faces, whether they mean to do it or not. Affectionately named (wo)man’s best friend, dogs have a lot to offer us.

Thought Leadership 91

Thought Leadership Marketing Marketers Marketing Automation Platform 91

Marketing Insider Group

AUGUST 25, 2016

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […]. The post Understanding the Stages of Your Sales Funnel [Infographic] appeared first on Marketing Insider Group.

Customer 91

Customer Marketing Marketers Content Marketing 91

Contently B2C

AUGUST 25, 2016

In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” Ever since, the brewing company based out of Copenhagen has been working hard to live up to the hype. Two years ago, it embarked on a mission to do the same with its content. That’s when the Carlsberg Group took its global content marketing in-house. “We made the decision to invest and take ownership of our content,” said Daria Radota Rasmussen, global digital

Branding 52

Branding Promotion Brand Management Content Marketing 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

AUGUST 22, 2016

On social media, increasing audience engagement is like keeping the attention of a two-year-old. There’s so many things published each day that we’re often “on to the next” before finishing the content in front of us. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. You can’t expect everyone to like what you post on social media, but there are ways to stay current and relevant by posting content viewers will want to read.

Social Media Marketing 59

Social Media Marketing Branding Customer Marketing 59

Adobe Experience Cloud Blog

AUGUST 24, 2016

Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Rock Content

AUGUST 23, 2016

There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level.

SEO 46

SEO Customer Journey Analytics Content Marketing 46

Sprout Social

AUGUST 26, 2016

Social media managers are often trying to increase social audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. However, there are some proven tactics that tend to garner the best results. This week at #SproutChat , we discussed what content strategies work best for each popular social network.

User-Generated 46

User-Generated Branding Communications Management 46

Adobe Experience Cloud Blog

AUGUST 23, 2016

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Yet on the open road of the internet, it can sometimes feel like we don’t know which way is North. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Communications Place 91

Marketing Insider Group

AUGUST 23, 2016

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

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Customer loyalty Customer Marketing Marketers 67

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

AUGUST 26, 2016

Three Reasons Google Analytics is Worthless for Small Business written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. If you own a small business that has a website, you probably want to know how many people are visiting your site. In fact, you probably want to know a lot more than that. You want to know how they got to your site, how much time they spend on your site once they get there, how many pages they look at, and lots of other things.

Analytics 47

Analytics User-Generated Digital Marketing Marketing 47

Sprout Social

AUGUST 24, 2016

Sprout’s latest iOS and Android updates bring Sprout’s message approval workflow to users on the go. Message approval enables teams to effectively collaborate on their social publishing strategies and ensures that social posts stay on-brand and compliant with brand practices. Sprout’s user permissions follow the user from the web platform to the app, ensuring a seamless transition when working outside of the office.

Branding 44

Branding Product 44

Adobe Experience Cloud Blog

AUGUST 22, 2016

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges. However, for some of these B2B organizations, their efforts are falling short.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Marketing Insider Group

AUGUST 22, 2016

By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […]. The post Getting Your Video Marketing Strategy Right appeared first on Marketing Insider Group.

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Video Marketing Marketing Strategy Marketing Marketers 67

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Communications

Duct Tape Marketing

AUGUST 24, 2016

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Blake. Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success.

Promotion 43

Promotion Management Marketing Marketers 43

Sprout Social

AUGUST 25, 2016

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online.

Video Marketing 74

Video Marketing Marketing Strategy Customer Acquisition Marketing 74

Adobe Experience Cloud Blog

AUGUST 25, 2016

Author: Ashley Carlisle Ask any veteran marketer how their job has changed in the past decade, and you’ll find out just how dramatically technology has changed the expectations of their skillsets. From search engines to social media , digital technology has played a huge role in growing and shaping our industry. As marketers, we must constantly master new strategies, skills, and even software.

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Marketing Insider Group

AUGUST 22, 2016

With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […]. The post Improve Your Content Marketing Strategy With These 7 Tips appeared first on Marketing Insider Group.

Marketing Strategy 64

Marketing Strategy Content Marketing Whitepaper eBook 64

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Duct Tape Marketing

AUGUST 26, 2016

9 Tools to Outsource Your Content: Graphic, Text and Video written by Guest Post read more at Duct Tape Marketing. Running a business takes a lot of hard work, time, and skill. You’re great at the business part, but how about your marketing? Social media is the best way to get the word out there about your business, but it may not be your strong suit.

Shipping 41

Shipping Education Place Customer 41

Contently B2C

AUGUST 22, 2016

Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan–India border. And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products.

PR 52

PR Health Branding Communications 52

Marketing Insider Group

AUGUST 24, 2016

With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […]. The post 5 Tips To Rock Your Snapchat Marketing appeared first on Marketing Insider Group.

Marketing 61

Marketing Marketers Content Marketing 61

Marketing Insider Group

AUGUST 23, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. […]. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group.

Branding 60

Branding Marketing Marketers 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

AUGUST 25, 2016

There’s the same reason why we always come back to the same restaurant, barber or supermarket. All of these businesses have focused on a positive user experience that in return creates trust and adherence toward your brand. Brand experience and conversion rate are the strongest drivers of trust and are intimately related. If your website […]. The post 8 Virtual User Experience Tricks for Better Conversion Results appeared first on Marketing Insider Group.

Branding 57

Branding Marketing Marketers Marketing Strategy 57

Marketing Insider Group

AUGUST 23, 2016

For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. Businesses’ ever-increasing reliance on digital tactics to drive leads and, by extension, sales is logical in our brave, new and (very digital) world: more than 85% of Americans are online regularly; 20%[1] (or […].

Advertising 57

Advertising Advertisers B2C Marketing 57

Marketing Insider Group

AUGUST 26, 2016

Online calculators have grown up. No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. ROI (return on investment) calculators are becoming especially powerful tools for marketers today. This type of interactive content […].

Real Estate 55

Real Estate Customer Marketing Marketers 55

Marketing Insider Group

AUGUST 24, 2016

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their customer expectations. Further, only 7% say their companies actually do […].

Customer 50

Customer Marketing Marketers Marketing Strategy 50

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

AUGUST 24, 2016

According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. Even goldfish have longer attention spans than the average human at this point in time (nine seconds)…which is strange to imagine. What’s happening to our ability to focus? […].

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Marketing Marketers Content Marketing 50

Marketing Insider Group

AUGUST 20, 2016

Whoops. We’ve all done it. Whether the mistake is a typo, using an incorrect name or a sending a survey with a broken link (yes, we did this two weeks ago), it happens to most of us sooner or later. In the grand scheme of things, the mistake often isn’t the biggest issue. It is […]. The post When Mistakes Happen appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 50

Marketing Insider Group

AUGUST 25, 2016

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view of prospects inside targeted […].

Marketing 48

Marketing Marketers 48

Duct Tape Marketing

AUGUST 20, 2016

Weekend Favs August Twenty written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Communications 38

Communications Customer Marketing Marketers 38

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Communications