Diggity Marketing

AUGUST 16, 2020

In reply to Justin Barracosa. Great question Justin. Let’s say you want to rank for “Best Golf Clubs”. An example of an EMD would be bestgolfclubs.com. In this example, the main keyword that the site wants to rank for is “Best Golf Clubs”. This keyword is not something exclusive to this domain. It is an existing search term, AND has the intent of people looking for golf club recommendations.

SEO 130

SEO Branding Marketing Marketers 130

Hubspot Marketing

AUGUST 21, 2020

The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I've been buying for years. I didn't think twice about it. I made the purchase on auto-pilot. I didn't consider testing out a different brand, or purchasing one from another retailer. Toothpaste, as it turns out, is known as a "convenience good", which matches my buying behavior.

Product 145

Product Price Retail Marketing 145

Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Neil Patel

AUGUST 18, 2020

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Analytics 145

Analytics Management Place Customer 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

AUGUST 15, 2020

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. The post How to Integrate Content Marketing & SEO appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing SEO Marketing Marketers 145

Content Marketing Institute

AUGUST 20, 2020

Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats. Continue reading → The post 16 of the Biggest Threats to Content Marketing Success appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

Sprout Social

AUGUST 19, 2020

With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey.

Communications 143

Communications User-Generated Branding Product 143

Search Engine Journal

AUGUST 15, 2020

Publishing blog posts or articles on your own website isn’t good enough. Here are 20 more places where you can, and should, share your content. The post 20 Places You Should Be Sharing Your Content via @_kevinrowe appeared first on Search Engine Journal.

Place 145

Place Content Marketing Marketing Marketers 145

Content Marketing Institute

AUGUST 17, 2020

Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020. Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Branding Marketing Marketers 143

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees.

Non-Profit 142

Non-Profit User-Generated Thought Leadership Analytics 142

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. This brings companies’ administrative and operational capabilities to a new era of automation and optimization.

Transform 124

Transform Finance Customer loyalty Digital Marketing 124

Search Engine Journal

AUGUST 16, 2020

Simplify your content optimization process and reduce your stress with this guide to creating an effective content marketing editorial calendar. The post How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps via @MaddyOsman appeared first on Search Engine Journal.

Content Marketing 141

Content Marketing Marketing Marketers 141

Content Marketing Institute

AUGUST 19, 2020

Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020. Continue reading → The post Content + Technology: 4 Things to Learn as You Move Into 2021 appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Marketing Marketers 142

Marketing Insider Group

AUGUST 18, 2020

Words matter. How we communicate makes the link between our purpose and the results we deliver. Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The word “communication” elicits images of writing, talking, presenting – the initiating part only.

Transform 131

Transform Communications Marketing Marketers 131

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In this edition, we’ll explore some really cool 3D techniques that make your images pop. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away.

Promotion 120

Promotion Product Email Marketing Branding 120

Search Engine Journal

AUGUST 19, 2020

Here are seven big benefits of blogging for business, plus examples of companies using blogs to help grow their traffic and attract new customers. The post 7 Ways Businesses Benefit from Blogging via @ronlieback appeared first on Search Engine Journal.

Customer 139

Customer Content Marketing Marketing Marketers 139

Content Marketing Institute

AUGUST 18, 2020

Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading → The post How to Create an FAQ Page Optimized for Search appeared first on Content Marketing Institute.

Content Marketing 138

Content Marketing Marketing Marketers 138

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention. That’s enough for any B2B company to run with and give it their all.

CRM 119

CRM Inbound Marketing Customer Journey Marketing 119

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Pam Didner

AUGUST 16, 2020

Facebook. Twitter. LinkedIn. When I speak, I always encourage attendees to reach out and ask me questions. Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Search Engine Journal

AUGUST 20, 2020

Want to build your authority on a topic? Discover four types of data that you can use to establish your content and keyword pillar strategy. The post 4 Must-Use Data Sources to Establish the Right Content & Keyword Focus via @JRiddall appeared first on Search Engine Journal.

Content Marketing 131

Content Marketing SEO Marketing Marketers 131

Sprout Social

AUGUST 18, 2020

It’s never been more important to talk about diversity, equity and inclusion (DEI). The global COVID-19 pandemic and the Black Lives Matter movement have put conversations about systemic inequity and racial injustice front and center. As we work to understand what the path forward will look like, we have the opportunity to create a better world—but only if we can face our history around these issues head-on.

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Rock Content

AUGUST 19, 2020

Data has been essential for Digital Marketing strategies to be effective. Without it, the job becomes challenging. That’s why the death of the third-party cookie has caused so many concerns among marketers. The market has received the decision to block access to this data in Google Chrome poorly, but it seems irreversible. Now, it’s about understanding what the future will be like.

User-Generated 111

User-Generated Marketing Marketers Digital Marketing 111

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of ‘how do you rank and win?’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also helps to have an authentic and quirky voice.

Content Marketing 111

Content Marketing Key Performance Indicator Thought Leadership User-Generated 111

Content Marketing Institute

AUGUST 21, 2020

This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more. Continue reading → The post Should You Add More to Scale Your Content Strategy? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Litmus

AUGUST 20, 2020

The most successful retailers recognize the importance of email in the buying process. From onboarding emails to abandoned carts, email drives people to stores—online and off—and builds loyal customers that keep coming back for years. As brands continue to realize email’s true value, marketers are required to create, test, and send more campaigns than ever—usually under tight deadlines.

eBook 106

eBook Retail Shipping Branding 106

Rock Content

AUGUST 17, 2020

Did you ever think about how each person really feels when they come into contact with your brand? More than just the mechanic act of browsing and buying? Then, you were thinking about Customer Experience. CX quickly became a major factor for Digital Marketing success in the past few years. If you want that same power to attract, convert, and retain more customers, let’s talk about everything you need in order to start answering the 3 major questions: What is Customer Experience exactly?

Customer 110

Customer Customer loyalty Customer Acquisition Health 110

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Bannerflow

AUGUST 19, 2020

Elkjøp is the leading consumer electronics retailer in the Nordic region. We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Making in-house a success across countries. Elkjøp is the largest consumer electronics retailer in the Nordic countries, with over 400 stores across six countries, and 11000 employees.

Retail 98

Retail Marketing Marketers Copywriting 98

Slick Text

AUGUST 18, 2020

Whether you need a copy of your text messages for legal purposes, business records or just for their sentimental value, the question of how to recover deleted text messages can send a panic through just about anyone when you start […]. The post How to Recover Deleted Text Messages: Your Complete Guide appeared first on SlickText.

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Marketing Insider Group

AUGUST 18, 2020

You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has changed to encompass more than basic rules. Today, like planning and executing a marketing campaign , you need to develop a website and SEO strategy to be successful.

SEO 134

SEO Analytics Place Branding 134

Rock Content

AUGUST 15, 2020

The ERR_TOO_MANY_REDIRECTS message can make the user feel confused, but it’s only a warning from the browser. It states that it’s not possible to reach the requested page. If you find that message while trying to load your site, it means that the entire page or the entire content is unavailable for you and your users. Although it seems pretty serious, it’s not the end of the world: the error is not that difficult to fix.

Management 104

Management SEO Place 104

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications