Sat.Jul 06, 2019 - Fri.Jul 12, 2019

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The Ultimate Guide to B2B Marketing in 2019

Hubspot Marketing

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears.

B2C 144
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Email Isn’t Dead; You’re Just Doing It Wrong

Adobe Experience Cloud Blog

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

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Trending Sources

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New Study: What 100 Social Media Followers Are Really Worth

Neil Patel

The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?

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Content Is NOT the Same as Content Marketing

Content Marketing Institute

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing. Continue reading → The post Content Is NOT the Same as Content Marketing appeared first on Content Marketing Institute.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Identify & Work With the Best Brand Influencers for Your Business

Hubspot Marketing

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. That's the thing about influencers -- you follow them for a reason, so you don't mind interacting with their sponsored content.

Branding 138
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8 Myths About Marketing Automation

Adobe Experience Cloud Blog

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis.

Marketing 134

More Trending

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7 Social Media Metrics That Should Really Matter to Your Brand

Content Marketing Institute

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter. Continue reading → The post 7 Social Media Metrics That Should Really Matter to Your Brand appeared first on Content Marketing Institute.

Branding 111
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How Employee Engagement Drives Marketing ROI

Marketing Insider Group

“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind […]. The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group.

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[Infographic] The 2019 Email Client Market Share

Litmus

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect you

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What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. Why? It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Content Really Engages? The Inside Scoop From 30 Marketers

Content Marketing Institute

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The post What Content Really Engages? The Inside Scoop From 30 Marketers appeared first on Content Marketing Institute.

Marketing 111
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Creating Content That Your Company’s Employees Will Love Sharing

Marketing Insider Group

You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited. According to Weber Shandwick, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. […]. The post Creating Content That Your Company’s Employees Will Love Sharing appeared first on Marketing Insider Group.

Product 91
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Email Accessibility: 5 Tips for Writing Email Copy for Everyone

Litmus

There’s a misconception that implementing email accessibility is hard. Many marketers think that you need coding skills to make your emails more inclusive. . But it’s not only the code behind emails that affects accessibility, although that is important. A lot of the time, revisiting email copy can greatly improve the experience for subscribers. Ensuring your copy is readable and easy to understand goes a long way in making your campaigns more accessible.

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Why A Solid Landing Page is Key to Effective PPC

Duct Tape Marketing

Why A Solid Landing Page is Key to Effective PPC written by John Jantsch read more at Duct Tape Marketing. Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when dealing with search marketing.

Product 73
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Choose a Successful Topic for Your Next Guest Article

Content Marketing Institute

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading → The post How to Choose a Successful Topic for Your Next Guest Article appeared first on Content Marketing Institute.

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We Stopped Trying To Convince Customers And Got Triple The Results

Marketing Insider Group

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “Wait,” I thought. “Mother Teresa […]. The post We Stopped Trying To Convince Customers And Got Triple The Results appeared first on Marketing Insider Group.

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Most Viewed Video Ads: The 2019 Women’s World Cup

illumin

The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S. and the Netherlands, and brands amped up their advertising campaigns to show support for the big game. This week on the special edition MVVA chart, Nike takes the first and third spots, continuing their success by endorsing social issues.

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Learning to Speak Like a Pro

Duct Tape Marketing

Learning to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Grant Baldwin. Podcast Transcript. Lots of folks seem to be teaching public speaking these days, and with good reason. While becoming a sought-after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Get More Content Noticed, Stop the Bad Metadata

Content Marketing Institute

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir. Continue reading → The post Get More Content Noticed, Stop the Bad Metadata appeared first on Content Marketing Institute.

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Why Intent Data is the Future of B2B Marketing

Marketing Insider Group

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of […]. The post Why Intent Data is the Future of B2B Marketing appeared first on Marketing Insider Group.

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Accessing Culture Beyond Ethnicity: Introduction

illumin

Humans are complex beings. Our cultural identity (or feeling of belonging to a group) is part of our self-conception and self-perception. It is extremely vast, relating not only to nationality, ethnicity, religion, and/or social class – but to things like social groups, sexuality, and even style/aesthetics or food. At Acuity, we believe that all modern advertising is multicultural advertising, and in today’s context, must extend beyond ethnicity to account for the fact that a culture is de

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Everything You Need to Know About Creating Strategic Content

Duct Tape Marketing

Everything You Need to Know About Creating Strategic Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rachel Parker. Podcast Transcript. Content, content, content—are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much.

PR 72
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Moz

Posted by BritneyMuller Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Joining us at MozCon next week?

Place 57
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How to Get Executive Buy-In With an Effective Content Marketing Strategy

Marketing Insider Group

As a marketer, you already know that content marketing is well worth your time and effort. What you put in is almost guaranteed to be returned to you many times over, and this attractive ROI combined with low costs and barriers to entry makes content marketing one of the most popular marketing strategies for businesses […]. The post How to Get Executive Buy-In With an Effective Content Marketing Strategy appeared first on Marketing Insider Group.

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Delivering Episode 7: Why is digital accessibility so important?

Litmus

In this episode of Delivering, host Jason Rodriguez sits down with The Paciello Group ‘s Larry L. Lewis, Jr. to chat about the importance of digital accessibility, why every business should invest in accessibility, and how it feels to use email with a screen reader. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast.

Law 51
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Weekend Favs July 6

Duct Tape Marketing

Weekend Favs July 6 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Lessons Learned from Doing Virtual Cold Calls via LinkedIn Sales Navigator

Pam Didner

I have huge respect for salespeople. I do! Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally as if it’s my fault. So being told “no, thanks” 20-30 times every day is going to crush me. Needless to say, I haven’t been doing cold calls. My leads tend to come from referrals, workshops and organic outreach from my website.

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A Minimalist Social Strategy for Small Business Owners

Hootsuite

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Accessible Email Made Easy: Introducing Accessibility Checks in Litmus

Litmus

Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019 , so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive. . It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

Transcript of Learning to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission