Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. For our international readers, November is the time of the year when Americans justify devoting an entire day to eating. I know what you’re thinking–what about the other 364 days of the year when the United States treats the McDonald’s breakfast menu like an all-you-can-eat buffet?

Thought Leadership 134

Thought Leadership Direct Mail Food CMO 134

Sprout Social

NOVEMBER 21, 2016

From Puppy Day to Awkward Moments Day, there’s an occasion for just about anything. Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience.

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Promotion Branding New Markets Product 111

Marketing Insider Group

NOVEMBER 22, 2016

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s […]. The post 10 Social Media Tools That Will Wow Your Followers and Make Them Click appeared first on Marketing Insider Group.

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Place Product Marketing Marketers 110

Rock Content

NOVEMBER 24, 2016

Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Long-form content (1,200+ words) becomes a story when it follows a narrative arc – meaning it has a premise and a plot (a beginning, middle and end).

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Thought Leadership Content Marketing Marketing Marketers 82

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 22, 2016

Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). 89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. But good, modern SEO also takes time.

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SEO CRM Thought Leadership User-Generated 134

Sprout Social

NOVEMBER 21, 2016

We as consumers like to think that we’re above marketing tricks. We’re savvier than when we were shopping 10 years ago. We use tools like price-comparison apps and budget-prompted push notifications to help us shop better. Use consumer psychology to your business’ advantage. This doesn’t mean you use evil tactics to deceive your customers. Consumer psychology is all about knowing your customer’s buying habits.

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Price eCommerce Place Product 103

Duct Tape Marketing

NOVEMBER 22, 2016

The Key to Ranking Your Local Business in Google written by John Jantsch read more at Duct Tape Marketing. For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.

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Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human.

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Content Marketing PR Thought Leadership Transform 134

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. It’s one of the most effective ways to reach the masses and build awareness for your company. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers.

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Entertainment Promotion Branding Customer 99

Marketing Insider Group

NOVEMBER 23, 2016

Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you try to boil the customer journey down into one of the dozens of models, only knowing your customers will get you the right […]. The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group.

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Customer Customer Journey Marketing Marketers 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

NOVEMBER 23, 2016

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Finkel. So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business.

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Price Marketing Marketers 67

Contently B2C

NOVEMBER 23, 2016

At this moment, 11 unread marketing emails are collecting dust in my personal inbox. GrubHub is trying to make me emotional about sharing holiday meals. (It’s working.) The Boston Red Sox want me to attend spring training. (Florida in March does sound lovely.) “Barack Obama” even sent an email about “fighting back.” (Yes we can?). Of those 11, I opened about half, only clicking through on one.

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Shoppers Retail Price Advertising 52

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. And recreating an approach that worked for one brand won’t always pan out for yours.

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Energy Entertainment Branding Social Media Marketing 110

Marketing Insider Group

NOVEMBER 22, 2016

Augmenting your original content through syndication, aggregation, and curation are crucial strategies marketers use to increase their target audience reach, as well as boost demand generation. While these terms are so closely related that they’re often interchanged, it’s important to note that each one is quite distinct. Content syndication is the process of promoting your […].

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Branding Promotion Marketing Marketers 90

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Communications

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However, lead generation neglects a critical element for creating a real return on investment: lead scoring.

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User-Generated CRM Whitepaper Thought Leadership 65

Rock Content

NOVEMBER 22, 2016

Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team. Content marketers, how many times have you fielded these questions from the sales team? Can we get a case study on XYZ company?

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Marketing Insider Group

NOVEMBER 21, 2016

Nearly 40% of CEOs say the CMO will be the first to go if business growth targets are not met, according to Accenture Strategy’s latest research ‘The C-level Disruptive Growth Opportunity,’ which surveyed over 500 CEOs and nearly 900 CMOs from organizations around the world. In spite of the fact that CEOs hold other C-level […]. The post CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research] appeared first on Marketing Insider Group.

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Marketing Insider Group

NOVEMBER 19, 2016

Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. Subscribe at unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he’s “made it.” But his latest book, How to Live a […]. The post The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 74

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Duct Tape Marketing

NOVEMBER 19, 2016

Weekend Favs November 19 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Communications Marketing Marketers 63