Sat.Jun 20, 2020 - Fri.Jun 26, 2020

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Becker's Healthcare podcast features Adams & Knight SVP

Adams & Knight Marketing

“If employees and colleagues of a health system are not living our brand promise, it will not come through in the brand experience,” states Reem Nouh, SVP at Adams & Knight. “It’s very critical that we build brands from the inside out.” In a recent episode of Becker’s Healthcare Podcast, a national source of news and information for healthcare decision makers, Reem joined Dave Whitehead, Executive Vice President for Strategy and Transformation at Hartford

Transform 130
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The Complete Guide to TikTok Analytics: How to Measure Your Success

Hootsuite

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality.

Analytics 145
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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Neil Patel

E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?

B2C 145
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Create a Content Marketing Strategy in 3 Steps

Content Marketing Institute

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to deal with (and prevent) a hacked Twitter account

Sprout Social

Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. pic.twitter.com/7Ps2kINm4b. — Dov Kleiman (@NFL_DovKleiman) January 27, 2020.

Analytics 145
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How to Design an Efficient Social Media Approval Workflow

Hootsuite

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. . Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re called out for an embarrassing grammar typo in the Facebook comments.

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5 Content Lessons From John Krasinski’s Some Good News

Content Marketing Institute

Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes. Continue reading → The post 5 Content Lessons From John Krasinski’s Some Good News appeared first on Content Marketing Institute.

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What’s the Essential Ingredient for Effective Marketing in the Coming Decade?

Marketing Insider Group

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. An article – in the old school marketing industry’s bible – that questioned the validity of excessive marketing.

CMO 131
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Social Spotlight: The Trevor Project and how to establish, evolve and empower your community

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with

B2C 124
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Comment on SEO Testing Results: Trust Pulling (Simple DAS) by Matt Diggity

Diggity Marketing

In reply to Arinze Ewuzie. It’s been years since I tried this technique. Sorry, I don’t have a current “best practice” for it.

SEO 130
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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8 Things to Know Before You Start a Research Project

Content Marketing Institute

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading → The post 8 Things to Know Before You Start a Research Project appeared first on Content Marketing Institute.

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Brand persona: differentiate your business with this strategy

Rock Content

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so. Confused? A company needs to learn a lot of relevant topics about itself to hit the big leagues, and the brand persona is one of them.

Branding 117
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A Simple Guide to Perform a Comprehensive Content Audit via @krisjonescom

Search Engine Journal

A content audit can help improve your website's quality. You just need to follow the right steps and know what to look for. The post A Simple Guide to Perform a Comprehensive Content Audit via @krisjonescom appeared first on Search Engine Journal.

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Comment on Case Study: A 4.5x Organic Traffic Increase Using (What?) Page Rank by Matt Diggity

Diggity Marketing

In reply to Peter Edward. Exact and Partial match domains can rank easier than others, yet they have shortcomings… Particularly, when it comes to penalization potential and ease of getting outreach links and flipping. Branded domains are the opposite. They rank slower, but can get outreach links easier and flip easier.

Branding 100
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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18 Ideas to Overcome Your Writer’s Block

Content Marketing Institute

Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading → The post 18 Ideas to Overcome Your Writer’s Block appeared first on Content Marketing Institute.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.

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Do You Have What it Takes to Become an Entrepreneur?

Duct Tape Marketing

Do You Have What it Takes to Become an Entrepreneur? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Gino Wickman. In this episode of the Duct Tape Marketing Podcast , I interview Gino Wickman author of Entrepreneurial Leap: Do you have what it takes to become an entrepreneur? Gino has been an entrepreneur since the age of 21, he has had an obsession for learning what makes businesses and entrepreneurs thrive.

Energy 101
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Comment on How to Properly Track and Manage Your Backlinks by Thomas Johnston

Diggity Marketing

Hi Matt – Thanks for the useful spreadsheet – one thing it does not seem to record – (maybe you do it elsewhere) is where you found the PBN to begin with – ie if you found a good “seed” site for PBN’s?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Do You Know Flat-Earth Marketers? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules. Continue reading → The post Do You Know Flat-Earth Marketers? [The Weekly Wrap] appeared first on Content Marketing Institute.

Marketing 102
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Marketing And The Internet Of Things

Marketing Insider Group

We’re living in a world of big data. Most households have numerous smart devices, from cellphones and speakers to cars and even entire homes. The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT).

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How to Outsource Small Business Work

Duct Tape Marketing

How to Outsource Small Business Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nathan Hirsch. In this episode of the Duct Tape Marketing Podcast , I interview Nathan Hirsch, co-founder of OutscourceSchool. Nathan started off selling textbooks his my dorm room before discovering Amazon. Then scaled a 25 million dollar Amazon business selling toys and baby products, but always struggled to hire help.

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How to Virtually Launch a New Product with Influencers

Traackr

In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific.

Product 101
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Successfully Scale Your Email Team, Part 2: Processes

Litmus

When an email program is just starting, you can afford to be inefficient. As everyone is finding their footing or growing the team incrementally, you may develop habits that work for your current demand, but simply won’t scale. For example, playing email tag for campaign feedback may work when you’re an email party of two, but the practice is unsustainable as you add in more stakeholders and departments.

Health 82
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How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. If you’ve ever watched old movies set in Vegas, you know that all the romance revolved around the high rollers.

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How to Build a Business as an Introvert

Duct Tape Marketing

How to Build a Business as an Introvert written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kim Beasley. In this episode of the Duct Tape Marketing Podcast , I interview Kim Beasley. Early in life, Kim believed that making a difference in the lives of others was very important. Even when she experienced hardships in her life, she determined that these hardships wouldn’t stop her from achieving her dreams of creating a business.

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The MozCon Virtual 2020 Final Agenda

Moz

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Why No One is Reading Your Emails: Highlights from Scott Stratten at Litmus Live Day

Litmus

June’s Litmus Live Day was all about personalization and using data to tell stories. Scott Stratten, president of UnMarketing , joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email sends.

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How to use interactive calculators in your SaaS strategy

Rock Content

Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. Tools like an interactive calculator can help you build rapport with customers with ease and present the most important aspects of your offer in a heartbeat.

Price 74
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Weekend Favs June 20

Duct Tape Marketing

Weekend Favs June 20 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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The MozCon Virtual 2020 Final Agenda

Moz

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission