The Key Difference Between Multivariate Testing & A/B Testing
Hubspot Marketing
NOVEMBER 20, 2019
There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well. And the best way to get started is to conduct some A/B tests ! Or.multivariate tests? What's the difference between A/B tests and multivariate tests?
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