Neil Patel
JUNE 30, 2020
Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.
Marketing Insider Group
JUNE 29, 2020
Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. That sentiment is echoed loudly in an article by Noah Fenn, “ Despite All this Data, Empathy Is the Greatest Tool in a Marketer’s Toolbox. ”.
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Content Marketing Institute
JULY 1, 2020
Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading → The post Style Guide: How to Write One for Your Brand appeared first on Content Marketing Institute.
Search Engine Journal
JUNE 28, 2020
Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines. The post Reverse Image Search: Your Complete Guide via @JuliaEMcCoy appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
JUNE 29, 2020
These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.
Marketing Insider Group
JUNE 29, 2020
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
JULY 3, 2020
Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effective, simple, and cheap way of doing Digital Marketing. You probably already know this and take it into account when planning the future. However, aren’t you too focused only on your website, profiles, and blog? In this post, we want to show what off-page SEO is and why it matters.
Sprout Social
JUNE 30, 2020
Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being able to recreate the positive experience those people have at their regular coffee shop on social is a unique accomplishment. And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager.
Marketing Insider Group
JULY 1, 2020
As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition.
Content Marketing Institute
JUNE 29, 2020
You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial. Continue reading → The post How to Make Personal and Corporate Branding Work Together appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Diggity Marketing
JUNE 28, 2020
In reply to Peter Edward. The case study that you expose above is very beneficial, especially for myself. Thank you very much.
Sprout Social
JUNE 30, 2020
The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”. Does what we do matter? Not does it build brands.
Marketing Insider Group
JULY 1, 2020
Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. Businesses with highly engaged audiences receive lots of likes, comments, and shares on their social posts, and their brand name is frequently mentioned online.
Content Marketing Institute
JUNE 30, 2020
You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading → The post The 5 Most Popular Content Analytics Articles on CMI appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
JUNE 30, 2020
Is Entrepreneurship in Your DNA? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sydni Craig-Hart. In this episode of the Duct Tape Marketing Podcast , I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women business entrepreneurs and minority business entr
Diggity Marketing
JUNE 30, 2020
great article, thanks. I then use the “linkbox checker”, it helps a lot.
Marketing Insider Group
JUNE 29, 2020
Guest post by Sheryl Jones. Are you looking for a way to boost your traffic organically? Web development is one of the best ways to do that! . From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work. Different websites are built differently, but there are three components of web development, which are commonly required to create them all. . ‘The Client’ is the first component used for frontend purposes, ‘Server’ is anot
Content Marketing Institute
JULY 3, 2020
This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block. Continue reading → The post Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap] appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
JUNE 27, 2020
Weekend Favs June 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Moz
JUNE 28, 2020
Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche.
Litmus
JULY 2, 2020
This month’s Litmus Live Interview focuses on what some might consider one of the more daunting challenges in email marketing: migrations. Switching ESPs can seem like an unenviable project, but I’d actually reframe this process as something you should want to take on at your organization—and it’s good to know I’m not alone in that opinion. I sat down with Melanie Kinney, a friendly face you’ve seen at Litmus Live more than once.
Rock Content
JUNE 30, 2020
We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention. That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
JULY 2, 2020
Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important.
Moz
JUNE 29, 2020
Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.
Marketing Insider Group
JUNE 29, 2020
Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Physical events are being postponed and cancelled and people that looked to this channel as a source for meeting valuable connections and gaining insight are pivoting to digital alternatives.
Doug Garnett
JULY 3, 2020
It has been mystifying for me how respect for experts has waned over the past decade. Bringing in experienced people, respected for their expertise, seems like a damned good idea. Somehow, though, that isn’t happening. And in my field, marketing, there’s an “anti-expertise” movement led by over-hyped startup leaders or wanna-be-gurus like Gary Vaynerchuk.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
JULY 2, 2020
Google Analytics Simplified for Small Business written by John Jantsch read more at Duct Tape Marketing. [fusebox_track_player url=”[link] title=”Here’s to Empathy in Business” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Marketing Podcast with John Jantsch. Today’s topic is Google Analytics, one of my favorite items to talk about.
Moz
JULY 1, 2020
Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners a
illumin
JULY 3, 2020
? Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]. The post ¿Por qué debería el ecommerce mirar directamente al Consumidor?
Zumvu
JUNE 27, 2020
Businesses use many analytical systems, and they need to process large volumes of information every year. The data increases, and processing it effectively helps them gain a competitive edge in the markets.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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