Buffer Marketing
MARCH 5, 2025
Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?
Aspiration Marketing
MARCH 3, 2025
Do you get the best results from your email marketing efforts? Many businesses, like the company I recently worked with, struggle with low engagement. Despite having a huge subscriber list, their open and click-through rates were dismal. However, after analyzing their data, the problem became clear: their emails lacked personalization and segmentation, essentially broadcasting the same message to everyone regardless of their interests.
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SMEI
MARCH 5, 2025
Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. However, companies that adapt strategically can continue to thrive despite these headwinds. Heres how you can successfully sell your goods and services internationally during trade wars. 1.
Trade Press Services Newsletter
MARCH 6, 2025
With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
MARCH 3, 2025
I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.
Aspiration Marketing
MARCH 4, 2025
When KFC launched in China, its "finger-lickin' good" slogan was mistranslated as "eat your fingers off." Oops! For the sake of your business growth, avoiding such mishaps is critical. Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands. But, to succeed, your website must be a welcoming space for customers of all languages.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MARCH 3, 2025
Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects.
Martech
MARCH 3, 2025
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.
Aspiration Marketing
MARCH 5, 2025
You've invested time and resources into driving traffic to your website, but your conversion rates remain stagnant. While A/B testing offers valuable insights, it's only one piece of the puzzle. To truly unlock growth, you need to go beyond the basics. Let's dive into advanced Conversion Rate Optimization (CRO) techniques that can significantly impact your bottom line.
Backlinko
MARCH 3, 2025
Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
SocialPilot
MARCH 4, 2025
Suppose youre searching for a new restaurant, a gadget, or even a local service. Whats the first thing you do? You check the reviews, right? Youre not alone. A whopping 9 out of 10 consumers base their purchase decisions based on the business reviews they read online. So, what really happens when your business fails to generate these reviews? Well, you become invisible.
Martech
MARCH 3, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows
Aspiration Marketing
MARCH 6, 2025
Ever felt like your marketing messages were falling on deaf ears despite targeting the "right" demographics? The truth is, demographics alone paint an incomplete picture. To truly connect with your audience, you need to understand their inner worldtheir motivations, aspirations, and pain points. While demographics provide a basic understanding, psychographics delve deeper, enabling marketers to create truly resonant campaigns that turn prospects into customers.
Social Media Examiner
MARCH 4, 2025
Want to automate repetitive tasks with AI? Looking for the best AI tools and tech stack to streamline your workflow? Discover how AI automation platforms like MindPal and TaskMagic can save you time, boost efficiency, and simplify your marketing processesall without advanced coding. Why Marketers Need AI Automation Marketers have long faced time-consuming processes for […] The post AI Automation Made Easy: How to Get Your Hours Back appeared first on Social Media Examiner.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Buffer Marketing
MARCH 6, 2025
Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think. A strong visual can catch users' attention, but carefully thought-out Instagram captions can do more heavy lifting when it comes to growing your following on Instagram.
Martech
MARCH 5, 2025
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap
Hubspot Marketing
MARCH 5, 2025
Heres a hint as to the identity of todays master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. I would love to get cast members from The Bear Hulus Chicago-set show to record announcements or do videos for us, highlighting what a Chicago icon we are. Weve had quite a few cameos in it, and its made us look really good.
Businesses Grow
MARCH 3, 2025
I am a fan of internet pioneer Kevin Kelly. His futuristic projections and books have informed much of my work. And while I don’t always agree with him, I pay close attention to his writing. Last week, Kevin wrote a blog post titled The Handoff to Bots , which thinks through the implications of two colliding megatrends: global de-population due to a rapidly declining birthrate and the inevitable rise of AI bots taking over human jobs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Duct Tape Marketing
MARCH 5, 2025
How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit. We explored how small businesses and marketing agencies can tap into Reddits communities to build authentic engagement, run effective Reddit Ads, and grow their brands through community-based marketing.
Martech
MARCH 4, 2025
B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Data is central to this shift, enabling more intelligent decision-making, better personalization and measurable revenue impact.
Orbit Media Studios
MARCH 4, 2025
By Andy Crestodina It was a spark. An idea for a headline. Soon it grew into a strong first paragraph, then an outline. A few weeks later, we had a detailed first draft of a long-form guide. The topic is something that people search for. Not a ton of people, but people we want to connect with. It answers a big question with a lot of well-supported information.
Backlinko
MARCH 5, 2025
Similarweb is powerful for digital intelligence. But like any tool, it has limitations. You might want deeper insights into your competitors content strategies. Or need more reliable data for SEO planning. Or youre simply looking for a more affordable solution. I’ve spent months testing and researching the best Similarweb alternatives to see how they compare.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
MARCH 4, 2025
Mobile users expect seamless experiences. Slow load times, cluttered layouts, and confusing navigation cause frustration, leading to high bounce rates and lost revenue. UX mobile optimization refines interactions, making it easier for users to take action. Simple adjustments drive measurable improvements in engagement and conversions. Quick Takeaways: Faster load times increase conversions by reducing friction.
Martech
MARCH 3, 2025
Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands.
Sachs Marketing Group
MARCH 4, 2025
As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends. If your website, advertising campaigns, and content strategies have been running on autopilot, it is time to review, refine, and reinvigorate them.
Sales Force: CMO
MARCH 6, 2025
The buzz around AI is deafening, and its leading to what some are calling AI Fatigue. A survey from EY in 2024 found that more than half of senior leaders (53%) report their employees are feeling overwhelmed or exhausted by the constant influx of AI information and developments. Almost two-thirds (65%) say they struggle to keep workers motivated to embrace the technology.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Backlinko
MARCH 5, 2025
WordPress redirects ensure your users (and Google) can find your content when you: Change the URL Combine two pieces of content Move your entire site to a new domain Using redirects avoids creating broken links (bad for user experience), or losing the authority of your backlinks (bad for your SEO). In this guide, Ill show you how to redirect your WordPress URLs with and without plugins.
Martech
MARCH 7, 2025
Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” The majority of those surveyed (60%) expect ad budgets will drop by 6%–10%. Nearly a quarter (22%) expect an 11%–20% drop. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.
Hubspot Marketing
MARCH 3, 2025
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users werent converting, and growth stalled. Something was off. It wasnt a lack of effort but a lack of alignment. We didnt fully understand how customers found and engaged with our product.
Social Media Examiner
MARCH 6, 2025
Are you tired of giving away free content that doesnt convert? Do you want to attract buyers instead of freebie seekers? Discover how to create high-converting tiny offerslow-ticket digital products designed to build an audience of engaged buyers and generate consistent revenue. Why Tiny Offers Help Marketers, Coaches, and Service Providers A tiny offer is […] The post Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth appeared first on Social Media Examiner.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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