Adobe Experience Cloud Blog
NOVEMBER 27, 2017
Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy.
Content Marketing Institute
NOVEMBER 30, 2017
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue.
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Marketing Insider Group
NOVEMBER 28, 2017
Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group.
Duct Tape Marketing
DECEMBER 1, 2017
10 Tips for Successfully Re-Launching Your Website written by Guest Post read more at Duct Tape Marketing. An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. For example, older websites might not be optimized for speed. About 40 percent of those who visit your website will bounce away if it doesn’t load within three seconds.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
NOVEMBER 30, 2017
Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of interlocking problems and solutions.
Content Marketing Institute
DECEMBER 1, 2017
How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored on the weekend only for urgent communications. Most of the time, as valuable as the CMI articles are, they didn’t qualify as urgent.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
NOVEMBER 28, 2017
Every savvy business owner wants publicity to capitalize on the attention of a target audience. Getting PR for your product or service is the most reliable way to build awareness and increase sales.
Traackr
NOVEMBER 30, 2017
Watch Becca Taylor, Influencer Marketing Manager at HPE, explain how to measure influencer success and create an always-on program.
Content Marketing Institute
NOVEMBER 25, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. In this final regular episode, Robert ponders the nature of doing nothing (and doing it well). We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney.
Marketing Insider Group
NOVEMBER 29, 2017
Fantastic content, whether it is insightful, helpful, inspiring or entertaining, is only worth so much to your brand if it isn’t converting. Good content will almost always yield increasing website traffic and social media engagement. However, these metrics can be distracting. With content marketing, too often we lose track of the end game goals in […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Rock Content
NOVEMBER 29, 2017
Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. Only the smartest, most personalized messages will reach and resonate with today’s buyers.
Duct Tape Marketing
NOVEMBER 28, 2017
What You Need to Know About Google Local Services Ads written by John Jantsch read more at Duct Tape Marketing. Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobile searches for certain types of businesses and Google knows it so they are expanding their Local Service ads accordingly.
Content Marketing Institute
NOVEMBER 29, 2017
There have been more posts than I can count about how to make a compelling case for a content marketing strategy. I’ve written some of them and read any number of them on this site and others. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. Examining the business case for strategic content marketing brings up value-focused terms such as “optimized brand engagement,” “better leads,” ̶
Marketing Insider Group
NOVEMBER 27, 2017
Want to learn how I improved my site speed by 20% for desktop viewers and 59% for Mobile? Sure you do! What’s the one thing that has the power to make your conversion rates plummet and turn your site traffic away? Slow page speed. No matter how well developed your content marketing strategy, if your website […]. The post How to Increase Your Website’s Page Speed Dramatically in 4 Easy Steps appeared first on Marketing Insider Group.
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Adobe Experience Cloud Blog
NOVEMBER 29, 2017
The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy , marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone. They’re chasing consumers—who own 132% more devices and access 389% more apps than they did five years ago—across all channels, and consumers sense the desp
Duct Tape Marketing
NOVEMBER 29, 2017
How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Megan Hannay. Podcast Transcript. I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.). There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.
Content Marketing Institute
NOVEMBER 26, 2017
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did. From email subscribers to Facebook, Twitter, LinkedIn followers, and more.
Marketing Insider Group
NOVEMBER 27, 2017
Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […]. The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
NOVEMBER 28, 2017
With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands. Regulatory uncertainties make it hard to strategize and execute on long-term growth. New entrants from retail and technology are shaking up the traditional ecosystem.
Duct Tape Marketing
NOVEMBER 30, 2017
How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.
Content Marketing Institute
NOVEMBER 28, 2017
Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support.
Marketing Insider Group
DECEMBER 1, 2017
For the 151st episode of The Marketing Book Podcast, I interviewed Bob Hoffman, author of BadMen: How Advertising Went From A Minor Annoyance To A Major Menace. BadMen is a frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
DECEMBER 1, 2017
Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking like never before.
Rock Content
NOVEMBER 30, 2017
Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and help buyers and customers find relevant information.
Duct Tape Marketing
NOVEMBER 25, 2017
Weekend Favs November 25 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Marketing Insider Group
NOVEMBER 30, 2017
As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The numbers don’t lie: when people […].
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Content Marketing Institute
NOVEMBER 27, 2017
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine , you might be able to churn out three to four pieces a week provided you don’t do anything else.
Rock Content
NOVEMBER 27, 2017
Setting the table for successful engagement. It’s the week after Thanksgiving and by now you’ve gotten over your food-induced comas, hopped onto your planes, trains and automobiles, and settled back into your day-to-day routine. Having joined in dinner table debates with family you only see on special occasions, addressing subjects typically unsuited for polite company, it seems like the right time to start interacting with more… receptive audiences.
Marketing Insider Group
NOVEMBER 29, 2017
Determining the Right Leads for Sales & Marketing Sales needs more leads, marketing provides more leads. Sales flies through those leads only to determine the majority won’t be a good fit. So sales needs more leads, marketing provides more leads, again. Sales flies through those leads only to determine the majority won’t be a good […]. The post The Need for Leads appeared first on Marketing Insider Group.
Marketing Insider Group
NOVEMBER 30, 2017
Developing and delivering a successful marketing strategy can be difficult if you take all the factors into consideration. On one end, you have the products your brand needs to push to new markets and audiences… While on the other — you have to do justice to the people who use your products already. Playing both sides […]. The post How to Correct a Failing Marketing Strategy appeared first on Marketing Insider Group.
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