Sat.Dec 30, 2017 - Fri.Jan 05, 2018

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2018: Survey Says!

Adobe Experience Cloud Blog

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. Or, you can skip that entirely and go straight to the good stuff. Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence.

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The Best Marketing Conferences of 2018

Marketing Insider Group

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group.

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words. Master the art of banter.

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8 Questions with Andy Cunningham - Steve Jobs' Former Publicist | Traackr

Traackr

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Know It’s Time to Update Your Landing Page

Adobe Experience Cloud Blog

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got to give, no?

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The Future Marketing Trends That Rocked 2017

Marketing Insider Group

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group.

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24 Amazing Tools to generate blog post ideas

Zumvu

Even a passionate blogger sometimes finds it difficult to pick a topic. As topic is all that matters in the era of digital marketing. If your blog topic is interesting and catchy then only it has a better chance of getting popularity.

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The Personalization Challenge (and Why Tech Alone Can’t Solve It)

Adobe Experience Cloud Blog

My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block. Why? Because it was worth the extra time to go to our favorite bakery, the one where we know the talented baker, with whom we’ve had many conversations about our lives and hers.

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No, Your Website Is NOT Done

Marketing Insider Group

Imagine you owned a business with two locations next door to one another. One of them has not been updated since 2005, but it contains the reception area. The other is a freshly updated, beautiful and highly functional corporate headquarters. When a customer or prospect shows up to see your beautiful company HQ, they first […]. The post No, Your Website Is NOT Done appeared first on Marketing Insider Group.

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Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Sturges. Podcast Transcript. SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Ways Mobile Drives Customer Loyalty

Content Marketing Institute

These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that are transforming the customer experience.

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'Smile to Pay' and Other Technologies That Are Automating Our World at Rapid Speeds

Adobe Experience Cloud Blog

Automation is impacting some surprising industries.

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20 Killer Tips to Create a Successful Online Store

Marketing Insider Group

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website […].

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Tips for Attracting Local Clients

Duct Tape Marketing

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Mihm. Podcast Transcript. Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and local listings as the next frontier.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Find Your Authentic Voice and Build Your Brand Online in 2018

Rock Content

It is absolutely that time of year again – many of us have taken the time to make New Year’s Resolutions, set goals, intentions and make plans for the upcoming year – both personally and professionally. Many of my colleagues and peers have been talking about their resolution to invest time in building their personal brands online – especially those in B2B sales roles.

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What No-One tells you about Content Marketing

Zumvu

Content Marketing will experience a raise more than any other domain in Digital Marketing.

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How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

Marketing Insider Group

If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things […]. The post How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank) appeared first on Marketing Insider Group.

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Will Millennials Change Manufacturing?

Duct Tape Marketing

Will Millennials Change Manufacturing? The largest generation in the U.S. is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. By Steve Minter, Industry Week . Dark, dirty and dangerous — mention the 3Ds of old-time manufacturing and HR managers shudder. It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Mashable Creates Engaging Live Experiences For Their Audience

Rock Content

Mashable’s Editorial Team wanted to create an engaging live blog experience for their audience, as well as enable editorial contributors to easily upload content in a timely manner. They had tried using a variety of content publishing tools up to that point, but were still unsatisfied with the results they were seeing. After comparing against three other vendor options, Mashable liked the experience of ScribbleLive Engage the most and decided to move forward with rolling it out to the Editorial

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What No-One tells you about Content Marketing

Zumvu

Content Marketing will experience a raise more than any other domain in Digital Marketing.

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Empathy, Web and People: Improving The B2B Customer Experience

Marketing Insider Group

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good […]. The post Empathy, Web and People: Improving The B2B Customer Experience appeared first on Marketing Insider Group.

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Litigants Alleging Procedural Violations of Illinois Biometric Privacy Statute (BIPA) Are Not “Aggrieved” Parties That May Seek Legal Remedies

Duct Tape Marketing

As 2017 drew to an end, we noted the continuing flood of Illinois biometric privacy suits filed over the past year. There are literally dozens of cases pending, most in Illinois state courts, alleging violation of Illinois’s Biometric Information Privacy Act (BIPA), which regulates the collection, retention, and disclosure of personal biometric identifiers and biometric information.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Create a YouTube Channel

Hubspot Marketing

If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You're clever. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business. This article will cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audien

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Voice Search: Is Your Content Prepared for the Verbal Revolution?

Content Marketing Institute

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018?

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Weekend Reading: “Non-Obvious 2018” by Rohit Bhargava

Marketing Insider Group

For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future. For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors […].

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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello, welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Justin Sturges. He is a local SEO, website building, and lead generation expert, and also the co-author of a book called Local Lead Generation, and he just so happens to also be a member of the Duct Tape Marketing con

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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6 Ways B2B Marketers Can Attract More Leads With Video

Adobe Experience Cloud Blog

Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads.

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What is Deep Learning? Here's Everything Marketers Need to Know

Hubspot Marketing

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI -- especially “deep learning” technology -- brings new opportunities and innovation in the way digital marketing, sales, and customer support are handled.

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Ecommerce Entrepreneurs: Reduce Chargeback and Stop Fraud Using FraudLabs Pro

Marketing Insider Group

One of the single most crushing problems facing ecommerce entrepreneurs today is fraudulent transactions. Out of control fraud in the shopping cart will inevitably lead to the termination of a business’s merchant account, in addition to untold financial loss including: costly chargebacks, fraud investigation costs, court fees, and the cost of lost (stolen) goods shipped out to fraudsters.

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8 Ways Local Businesses Can Get Started with Link Building

Duct Tape Marketing

8 Ways Local Businesses Can Get Started with Link Building written by John Jantsch read more at Duct Tape Marketing. I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission