Hubspot Marketing

NOVEMBER 7, 2019

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we've compiled a list of the best social media dash

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Price Analytics User-Generated Management 129

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds.

Email Marketing 130

Email Marketing Thought Leadership Millennials Marketing 130

Marketing Insider Group

NOVEMBER 6, 2019

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them.

Product 83

Product Gen Z Millennials Transform 83

Search Engine Journal

NOVEMBER 4, 2019

It's time to get the conversions you deserve from your content marketing efforts. Boost your ROI with these tips. The post 5 Creative Ways to Boost Your Content Marketing ROI via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 82

Content Marketing Marketing Marketers 82

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

NOVEMBER 5, 2019

We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won't have any time to analyze and act upon them. That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later.

Analytics 127

Analytics Promotion eBook eCommerce 127

Adobe Experience Cloud Blog

NOVEMBER 4, 2019

Exploring how you can you can unleash your marketing potential is the difference between being a good marketer or a great marketer. Learning is fundamental to your own improvement, but the advice you receive can sometimes be biased or hard to apply. Because of that, we’ve created an objective, practical list that can help you on your journey to unleashing your full potential.

Marketing 112

Marketing Marketers Promotion Thought Leadership 112

Traackr

NOVEMBER 6, 2019

Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.

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Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platf

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Shoppers Product Gen Z Promotion 121

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Thought Leadership 87

Thought Leadership Promotion Management Branding 87

Content Marketing Institute

NOVEMBER 7, 2019

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading → The post Analyze 6 Elements to Land Better Conversion Rates appeared first on Content Marketing Institute.

Content Marketing 77

Content Marketing Marketing Marketers 77

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Content Marketing 62

Content Marketing Marketing Marketers B2C 62

Hubspot Marketing

NOVEMBER 6, 2019

As Jerry Maguire once said -- "Show me the money.". That phrase is probably something you've thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results.

Millennials 88

Millennials Food Advertising Advertisers 88

Moz

NOVEMBER 8, 2019

Posted by BritneyMuller There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

SEO 60

SEO 60

Content Marketing Institute

NOVEMBER 6, 2019

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post What’s Happening in Manufacturing Content Marketing [New Research] appeared first on Content Marketing Institute.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

NOVEMBER 5, 2019

What Small Businesses Need to Know About Google Ads written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kim Spalding. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I visit with Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google. Spalding has been a small business owner herself, having co-founded Seia Wine Cellars in 2001 and now brings that first-hand experience to Google, helping other

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Advertising Advertisers Marketing Plan Marketing Strategy 58

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Thought Leadership 48

Thought Leadership Promotion Management Branding 48

Moz

NOVEMBER 4, 2019

Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019. It was a Sunday morning.

SEO 51

SEO Analytics Product Place 51

Content Marketing Institute

NOVEMBER 4, 2019

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing. Continue reading → The post Channel Broadcast News to Better Your Content Marketing appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers Product 54

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

NOVEMBER 6, 2019

Eliminating the Distractions of Modern Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nir Eyal. Podcast Transcript. Today on the Duct Tape Marketing Podcast, writer, consultant and teacher Nir Eyal stops by to discuss his latest book, Indistractable: How to Control Your Attention and Choose Your Life. An expert on the intersection of psychology, technology, and business, Eyal’s latest book is a look at what’s really at the root of our modern, di

Product 56

Product Customer Marketing Marketers 56

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds.

Email Marketing 48

Email Marketing Thought Leadership Millennials Marketing 48

Moz

NOVEMBER 7, 2019

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it's a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week's episode of Whiteboard Friday.

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Communications Fashion Food Product 50

Content Marketing Institute

NOVEMBER 8, 2019

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading → The post Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Zumvu

NOVEMBER 7, 2019

2020 is barely two months away and we can already see how digital marketing strategies will have to be updated for the coming year.

Digital Marketing 52

Digital Marketing Marketing Strategy Marketing Marketers 52

Adobe Experience Cloud Blog

NOVEMBER 4, 2019

Exploring how you can you can unleash your marketing potential is the difference between being a good marketer or a great marketer. Learning is fundamental to your own improvement, but the advice you receive can sometimes be biased or hard to apply. Because of that, we’ve created an objective, practical list that can help you on your journey to unleashing your full potential.

Marketing 48

Marketing Marketers Promotion Thought Leadership 48

Moz

NOVEMBER 3, 2019

Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa. Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.

Product 46

Product Food Non-Profit SEO 46

Duct Tape Marketing

NOVEMBER 7, 2019

Managing Your Modern Marketing Efforts with the Right Software written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Slone. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with Josh Slone , product marketer for Gist. Gist is an all-in-one software platform that brings together all of the tools you need to successfully run a modern business.

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Management Fashion New Technology Communications 46

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Bannerflow

NOVEMBER 7, 2019

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. Make sure to return on a regular basis, as we add new digital advertising jargon. Acquisition. Also referred to as a conversion. An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad.

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Advertising Advertisers User-Generated Digital Marketing 40

Zumvu

NOVEMBER 4, 2019

eCommerce 52

eCommerce 52

Hootsuite

NOVEMBER 5, 2019

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer ‘neat,’ it’s non-negotiable. Whether you’re running a business account, a creator account , or you’re building up your brand on the regular, using an Instagram scheduler is one of the best ways to reclaim your time and creativity. In this post we’ll take you through the steps and best practices for all three types of Instagram accounts, so you can turn your attention to what matters.

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Analytics Management Millennials Fashion 112

Duct Tape Marketing

NOVEMBER 5, 2019

5 Rarely Discussed Benefits of Using a Social CRM System written by John Jantsch read more at Duct Tape Marketing. One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications