Sat.Nov 20, 2021 - Fri.Nov 26, 2021

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Inbound Marketing Basics: The Beginner's Guide to Email Marketing

Aspiration Marketing

You may be under the impression that email marketing isn't effective anymore. But the truth is, email is still one of the most effective and least expensive forms of online marketing. Here are a few key things to know about email marketing today.

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8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.

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A Marketer’s Guide To NFTs And The Metaverse via @sejournal, @lisabuyer

Search Engine Journal

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who's already leading the way! The post A Marketer’s Guide To NFTs And The Metaverse appeared first on Search Engine Journal.

Branding 145
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Google’s November 2021 core update hit fast and hard; here is what the data providers saw

Search Engine Land

The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. Please visit Search Engine Land for the full article.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Creating value when content and experience are data-driven

Martech

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. He added, “There are some disconnects that are preventing us from getting to that state of Nirvana where we’ve got lots of people coming into the hopper, they’re c

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How To Make Content a More Effective Part of Your Sales Funnel

Content Marketing Institute

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading → The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute.

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How to use YouTube Creator Studio to Grow Your Channel

Hootsuite

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. This makes it the perfect place to build an audience, promote your business, and drive growth. Whether you’re an established brand or an aspiring YouTuber, understanding how YouTube Creator Studio can help grow your channel is a valuable tool in any marketer’s pocket.

Analytics 138
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Google Search Console rolls out new design

Search Engine Land

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. Please visit Search Engine Land for the full article.

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How to Change Your Username on Social Media

Neil Patel

The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.

Law 134
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Google: Republished Reviews Not Suitable For Rich Results via @sejournal, @MattGSouthern

Search Engine Journal

Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. The post Google: Republished Reviews Not Suitable For Rich Results appeared first on Search Engine Journal.

Customer 142
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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10 reasons why email is more important than ever

Martech

Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.

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6 tactics to rank better in Google Discover

Search Engine Land

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works. Please visit Search Engine Land for the full article.

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How to Run Responsive Display Ad Campaigns

Neil Patel

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Don’t let the name confuse you.

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Is Using Google Analytics A Search Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Will using Google Analytics on your website help it rank higher in Google Search results? See what the experts say. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.

Analytics 141
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How responsible marketing impacts customer retention and value

Martech

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible.

Customer 129
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Google drops its mobile-first indexing deadline, leaves it open-ended

Search Engine Land

Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet. Please visit Search Engine Land for the full article.

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How to Use Google’s Advanced Search Operators

Neil Patel

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. With increased competition in the digital space for audiences, you need to employ every tool in your toolbox to outmaneuver your competitors. If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience.

SEO 107
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Google Ads App Updated With 3 New Features via @sejournal, @MattGSouthern

Search Engine Journal

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App Updated With 3 New Features appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 ways to gain more visibility into your lead lifecycle

Martech

Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference.

Transform 124
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How marketers can adapt to Google’s local SEO changes

Search Engine Land

SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. Please visit Search Engine Land for the full article.

SEO 136
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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate.

Analytics 106
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17 Tactics to Create Engaging & SEO-Friendly Content via @sejournal, @ronlieback

Search Engine Journal

Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be! The post 17 Tactics to Create Engaging & SEO-Friendly Content appeared first on Search Engine Journal.

SEO 141
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How live clienteling is helping Lucchese sell more cowboy boots

Martech

“Lucchese got its start by making boots for the U.S. Cavalry based out of San Antonio,” said David Berger, Lucchese’s Head of Marketing. “We’re a premier Western lifestyle brand and we still follow the same handcrafted principles we had in 1883. Our customers love that we’ve upheld the quality and reputation that has existed for almost 140 years.”.

Shoppers 115
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Microsoft Bing launched Page insights

Search Engine Land

After months of testing, the lightbulb icon in the Bing Search results are live for all. Please visit Search Engine Land for the full article.

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Sprout Social enhances review management capabilities with Yelp integration

Sprout Social

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Now available to Sprout customers, the integration further enables users to centralize their review management efforts so they can gain valuable customer feedback and strengthen their online reputation.

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A Data Science Approach To Optimizing Internal Link Structure via @sejournal, @artios_io

Search Engine Journal

Improve your technical SEO with this data-driven approach to internal linking, including a step-by-step process for modeling the distribution of internal links by site depth. The post A Data Science Approach To Optimizing Internal Link Structure appeared first on Search Engine Journal.

SEO 140
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Good morning: There’s plenty to be thankful for

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and

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4 ways to optimize your responsive search ads

Search Engine Land

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch. Please visit Search Engine Land for the full article.

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An Industrial Marketing Feast of Inspiration

Industrial Marketer

The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic arrived and someone hit the hyper-speed button on the pace of change. So as we approach the holiday season, Industrial Marketer podcast co-hosts Joey Strawn and Nels Jensen take a. Read more » The post An Industrial Marketing Feast of Inspiration appeared first on Industrial Marketer.

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What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? via @sejournal, @mirandalmwrites

Search Engine Journal

Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site? The post What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? appeared first on Search Engine Journal.

SEO 137
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission