Aspiration Marketing

DECEMBER 17, 2021

Recruitment tracking is a critical part of the hiring process for every organization. Tracking your applicants and candidates not only helps to keep your hiring manager organized, but also to build a positive candidate experience and ensure that you find the right talent. Many companies recognize the need for an effective Applicant Tracking System (ATS), but with so many options on the market, they are unsure which to choose.

CRM 130

CRM Management Marketing Marketers 130

Search Engine Journal

DECEMBER 17, 2021

Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here's what you need to know about improving CWV. The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.

SEO 145

SEO 145

Neil Patel

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .

SEO 145

SEO Real Estate Energy Place 145

Diggity Marketing

DECEMBER 12, 2021

In reply to Peter Cole. Assuming your technical SEO is on point, here’s how I’ve gotten unstuck in the past: [link].

SEO 130

SEO 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. Something that seems eternally cool one moment can be obnoxious the next — like, say, wearing fedoras or Kreepa’s “Oh No.” Every second, new trends are emerging, and old ones are dying. It’s the circle of life. So how do we keep up with the latest TikTok trends? How do we stay hip?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Search Engine Journal

DECEMBER 15, 2021

Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here's how to make it happen. The post A Guide to Optimizing for Google News, Top Stories, and Discover appeared first on Search Engine Journal.

SEO 144

SEO 144

Content Marketing Institute

DECEMBER 13, 2021

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Marketing Marketers 142

Sprout Social

DECEMBER 13, 2021

Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok is having a tangible impact on their business. Duolingo has skyrocketed to the #1 education app in the Apple App Store. Many may be tempted to call Duolingo’s success a fluke.

Entertainment 137

Entertainment Education Branding Marketing 137

Search Engine Journal

DECEMBER 13, 2021

Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Learn more to make the most of it here. The post Get to Know Google Analytics 4: A Complete Guide appeared first on Search Engine Journal.

Analytics 144

Analytics SEO 144

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook.

User-Generated 139

User-Generated CRM Advertisers Advertising 139

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

DECEMBER 15, 2021

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume. Continue reading → The post Try These Tools To Create Content That Works for Search Engines and Audiences appeared first on Content Marketing Institute.

Content Marketing 134

Content Marketing Marketing Marketers 134

Search Engine Land

DECEMBER 17, 2021

It’s difficult to find value in mounds of data. At SMX Next, Murat Yata?an shared how SEOs can use data segments to build successful campaigns. Please visit Search Engine Land for the full article.

SEO 133

SEO 133

Search Engine Journal

DECEMBER 17, 2021

Bigger isn't always better – check out these creative ways SMBs can outrank even the largest competitors in search. The post SEO For Small Business: 5 Ways To Punch Above Your Weight appeared first on Search Engine Journal.

SEO 142

SEO 142

David Meerman Scott

DECEMBER 13, 2021

The way most marketers operate is by making stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But a focus on buyer personas helps eliminate this behavior.

PR 134

PR Marketing Marketers 134

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

DECEMBER 16, 2021

If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year. Continue reading → The post Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success appeared first on Content Marketing Institute.

Content Marketing 133

Content Marketing Marketing Marketers 133

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it. If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. Every month over 1 billion messages are exchanged between people and businesses on Facebook Messenger alone.

Shipping 132

Shipping Retail Logistics User-Generated 132

Search Engine Journal

DECEMBER 16, 2021

Start learning Python and explore how it can help you with automating tasks and analyzing complex data to improve your technical SEO. The post An Introduction To Python & Machine Learning For Technical SEO appeared first on Search Engine Journal.

SEO 142

SEO 142

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy.

Entertainment 132

Entertainment User-Generated Gen Z Transform 132

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifest

Transform 129

Transform Thought Leadership Marketers Marketing 129

Content Marketing Institute

DECEMBER 17, 2021

Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading → The post 3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat appeared first on Content Marketing Institute.

Food 129

Food Content Marketing Marketing Marketers 129

Search Engine Journal

DECEMBER 13, 2021

Are you tripping over yourself trying to figure out Facebook marketing? Here are some easy dos and don’ts to guide your social strategy. The post Don’t Do This On Facebook: A Guide For Marketers appeared first on Search Engine Journal.

Marketing 141

Marketing Marketers 141

Search Engine Land

DECEMBER 16, 2021

If you see your content not showing up in Google Search this morning, you are not alone – it is a confirmed Google bug. Please visit Search Engine Land for the full article.

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121

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world. “A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference.

Transform 124

Transform Education Customer Journey New Technology 124

Content Marketing Institute

DECEMBER 14, 2021

Dropping verbal bombs in a livestream usually isn’t a good thing. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Here are the top 10 takeaways. Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute.

Content Marketing 107

Content Marketing Analytics Marketing Marketers 107

Search Engine Journal

DECEMBER 16, 2021

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy appeared first on Search Engine Journal.

SEO 140

SEO 140

Search Engine Land

DECEMBER 15, 2021

The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics. Please visit Search Engine Land for the full article.

Analytics 118

Analytics SEO 118

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

DECEMBER 16, 2021

Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear to be the content of their emails. Instead, it seems to stem from outdated email frameworks and communication tactics.

Shipping 116

Shipping Transform Marketers Marketing 116

Industrial Marketer

DECEMBER 15, 2021

The disruptions of the past few years have sent many industrial companies looking for new partners and customers, perhaps driven by supply chain chaos, replacing lost revenue or taking advantage of emerging markets. Like almost anything else in business, scouting for new business should follow a process, and in this case it begins with creating. Read more » The post Why All Industrial Companies Need an Ideal Customer Profile appeared first on Industrial Marketer.

Customer 98

Customer Marketing Marketers 98

Search Engine Journal

DECEMBER 17, 2021

Explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead. The post 10 Digital Marketing Fundamentals Every SEO Pro Should Know appeared first on Search Engine Journal.

Digital Marketing 139

Digital Marketing SEO Marketing Marketers 139

Search Engine Land

DECEMBER 14, 2021

You may see a reduction in the number of review objects in this report starting on December 14, 2021. Please visit Search Engine Land for the full article.

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126

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications