Aspiration Marketing
NOVEMBER 1, 2021
In response to the ongoing talent shortage, companies are eager to introduce new candidates to their teams. But before candidates can join your team, they will have to successfully navigate through the hiring process, which includes all the interactions that a potential team member has with your company throughout the recruitment process.
Neil Patel
NOVEMBER 1, 2021
SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?
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Hootsuite
NOVEMBER 1, 2021
How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Let’s dive in. Bonus: 14 Time-Saving Hacks for Instagram Power Users.
Search Engine Journal
OCTOBER 30, 2021
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. The post LinkedIn Adds New Features To Help Companies Attract Talent appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
NOVEMBER 4, 2021
The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. “Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference.
Content Marketing Institute
NOVEMBER 2, 2021
Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
NOVEMBER 2, 2021
Newly formed WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes The post WordPress Takes Steps to Achieve Performance Lead appeared first on Search Engine Journal.
Neil Patel
NOVEMBER 1, 2021
In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Have you ever wondered: What do these terms really mean? Is it the same thing? How do the two roles differ from the perspective of a user or consumer? In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.
Content Marketing Institute
NOVEMBER 1, 2021
Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch. Continue reading → The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.
Martech
NOVEMBER 2, 2021
Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketi
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
NOVEMBER 4, 2021
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. The post Google Page Experience Algorithm Update Coming to Desktop appeared first on Search Engine Journal.
Litmus
NOVEMBER 3, 2021
Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. If you want to create good looking emails that sell, you need conversion-centered design.
Content Marketing Institute
NOVEMBER 4, 2021
If you give them something to talk about (and sometimes even when you don’t), people will be commenting, mentioning, and chatting about your brand on social media. So, you better listen up. Here are some tools to help. Continue reading → The post 10 Social Media Monitoring Tools To Help You Track What People Say About Your Brand appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 3, 2021
Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. When done internally by humans, this can be costly and inefficient. The good news is data labeling is scalable when you work with the right data labeling software. You can decrease overall costs while improving efficiency and machine learning processes with the right platform on your side.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
NOVEMBER 3, 2021
Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. The post Google Rolls Out November 2021 Spam Update appeared first on Search Engine Journal.
Adams & Knight Marketing
OCTOBER 31, 2021
Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., (November 1, 2021) — Adams & Knight , one of the region’s leading integrated marketing agencies, won the top three honors and 40 additional awards, the most of any company, at the 66 th annual Advertising Club of Connecticut Awards.
Content Marketing Institute
NOVEMBER 5, 2021
A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content. Continue reading → The post 3 Cool Content Campaigns That Tackle Hot (and Warm) Topics appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 1, 2021
The Facebook/Instagram relationship provides businesses with an opportunity to leverage the audiences and tools of both simultaneously. Have you ever thought about cross-posting on the platforms as part of your social media marketing strategy? It’s a step that could save your time and ensure campaigns go out simultaneously and consistently. Doing it well, however, requires taking the time to set the systems up right.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
OCTOBER 31, 2021
Google's John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 3, 2021
The rollout for this Google search algorithm update will take about a week. Please visit Search Engine Land for the full article.
Content Marketing Institute
NOVEMBER 3, 2021
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading → The post Are Inbound Marketing and Content Marketing Still Different in 2021? appeared first on Content Marketing Institute.
Sprout Social
NOVEMBER 1, 2021
Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
NOVEMBER 5, 2021
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals. The post Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 4, 2021
Google is also rolling out more support for managing your business profile directly in Google Search and Maps. Please visit Search Engine Land for the full article.
Martech
NOVEMBER 5, 2021
Discover the fastest ways to create the kind of content that will attract your audience. You can use these video strategies to rank on each channel, advertise online, and post to social media. In addition, you’ll even get insights into abiding by new privacy laws and the cookieless web. Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. .
Hootsuite
NOVEMBER 5, 2021
It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Journal
OCTOBER 31, 2021
Google's John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact The post Title Tags are a Tiny Ranking Factor appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 2, 2021
The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok , testing and learning as we go. A social media company’s social team testing a new social channel is incredibly meta.
Martech
NOVEMBER 1, 2021
“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “Thus, the connection to revenue becomes really clear.”. He’s talking about search engines and search engine optimization. Even though search is seen as discovery at the upper part of the funnel, marketers know it’s all connected.
Search Engine Land
NOVEMBER 4, 2021
The rollout will be complete by the end of March 2022. Please visit Search Engine Land for the full article.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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