Sat.Jul 03, 2021 - Fri.Jul 09, 2021

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5 Actionable Tips to Get Your Website Added to Google News

Neil Patel

You can get thousands of clicks to your site from Google News. And, you don’t even have to be a journalist. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles.

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Google’s John Mueller Doesn’t See SEO Becoming Obsolete via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says he doesn’t think search engines will ever advance to a point that SEO becomes obsolete. The post Google’s John Mueller Doesn’t See SEO Becoming Obsolete appeared first on Search Engine Journal.

SEO 145
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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?).

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What is Brand Salience? [+How Do You Measure It?]

Hubspot Marketing

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.

Branding 143
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Use Twitter Advanced Search to Drive 100% More Leads

Neil Patel

There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads.

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How to Optimize for Google Featured Snippets: A 12-Step Guide via @sejournal, @himani_kankaria

Search Engine Journal

Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets: A 12-Step Guide appeared first on Search Engine Journal.

Branding 142

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Why social media teams will be at the center of conversational commerce

Sprout Social

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one family in Texas off guard a few years ago. What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Shoppers 139
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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Neil Patel

If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. However, once you scratch beneath the surface, you’ll find out there’s a lot more to BrickSeek. Far from just a customer-facing app, it has a lot to offer e-commerce companies. In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue.

Retail 144
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10 Visual Content Marketing Trends for 2021 via @sejournal, @JuliaEMcCoy

Search Engine Journal

How are visual content marketing trends reshaping brands' content strategy right now? You'll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal.

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Experts Share How to Get Episodic Content Right

Content Marketing Institute

Imagine your audience comes to the end of your article or podcast episode and can’t wait to consume the next one. That’s the power of great episodic content. Hear what experts have to say about how to do it well. Continue reading → The post Experts Share How to Get Episodic Content Right appeared first on Content Marketing Institute.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Don’t fear the retro: How open communication strengthens agency-client relationships

Sprout Social

All humans are born with a natural negativity bias , causing us to dwell more on negative experiences than we do on positive ones. This bias can make even the idea of negative feedback anxiety-inducing, leading many to avoid the opportunity altogether. For agencies, however, avoidance is not an option. Receiving and giving constructive feedback is integral to an agency’s ability to grow.

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How to Build an E-commerce Brand Using Instagram When You Have No Followers

Neil Patel

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. Let’s talk about why Instagram as a marketing tool matters , how it can help you grow your business, and look at effective strategies to grow your e-commerce bran

Branding 144
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Top 10 Enterprise SEO Trends You Need to Know in 2021 via @sejournal, @shuey03

Search Engine Journal

Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know in 2021 appeared first on Search Engine Journal.

SEO 138
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New Documentary Short re:connection Explores Video in a Virtual World

David Meerman Scott

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is affiliate marketing? How partnerships help you build revenue

Sprout Social

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today.

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10 Automated Video Creation Tools, Tips, and Resources

Neil Patel

Video content creation can be a massive headache. I get it. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy.

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SEO Salary Report 2021: How Much SEO Pros Get Paid via @sejournal, @theshelleywalsh

Search Engine Journal

How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021: How Much SEO Pros Get Paid appeared first on Search Engine Journal.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

Batman and Robin, peanut butter and jelly. PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

PR 128
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton of different tools to reach their target audience. But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

CRM 122
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15 Career & Business Coaching Resources, Tips, and Benefits

Neil Patel

As business owners and marketers, we go through manic highs and lows. Things go well for a while, then follow with periods of low performance. This is normal. One way to help get yourself over the hump is with business coaching. The best business coaches not only coach you in your business but also coach your life as a whole. This post breaks down the details of business coaching to help you better understand what it is and determine whether you need one for your digital marketing.

Finance 115
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Google Cautions Against Using Too Many Internal Links via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead. The post Google Cautions Against Using Too Many Internal Links appeared first on Search Engine Journal.

SEO 131
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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Keep Google From Penalizing Your Syndicated Content

Content Marketing Institute

Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading → The post How to Keep Google From Penalizing Your Syndicated Content appeared first on Content Marketing Institute.

PR 115
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7 Tips for Construction Company SEO

Industrial Marketer

Construction company SEO is an essential part of the digital marketing mix for any construction company that seeks to raise awareness for its business and convert leads. SEO works by boosting your website’s ranking with search engines for phrases and words related to your business. This article offers seven significant tips relating to SEO for.

SEO 111
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Google Offers 5 Content Creation Tips for Success via @sejournal, @martinibuster

Search Engine Journal

Tips for creating a sustainable content strategy as suggested by successful content creators The post Google Offers 5 Content Creation Tips for Success appeared first on Search Engine Journal.

SEO 126
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Worried About Losing Employees? Better Mentoring Could Help

Sales Force: CMO

Despite the latest figures showing an acceleration in the U.S. labor market, the share of workers leaving jobs is at its highest level in more than two decades. Reasons vary, but anecdotal evidence points to a search for new opportunities and different life experiences. Would better employee engagement retain them? How can employers give workers what they need when many never plan on stepping foot in an office again?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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What to Learn From “Football Is Gay” and Other Content Examples This Week

Content Marketing Institute

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading → The post What to Learn From “Football Is Gay” and Other Content Examples This Week appeared first on Content Marketing Institute.

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Marketing Analytics: Attribution Is Not Incrementality

Avinash Kaushik

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on Revenue/Profit. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics?

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Google on Using Multiple Types of Schema Markup on Same Page via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller goes over what site owners need to know about using multiple types of schema structured data markup on the same page. The post Google on Using Multiple Types of Schema Markup on Same Page appeared first on Search Engine Journal.

SEO 126
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Microsoft Advertising launches Multimedia Ads beta starting today

Search Engine Land

Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad. Please visit Search Engine Land for the full article.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission