Vertical Response

SEPTEMBER 19, 2022

Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! #1 Share the good news. One newsletter idea is to share the good news with your customers. This could be news about your company, such as a new product launch or expansion into new markets.

Email Marketing 70

Email Marketing Marketing Marketers Price 70

Econsultancy

SEPTEMBER 20, 2022

Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Brands that make it their business to create and serve engaging, useful content can keep their audience interested, gain their trust, and establish themselves as an authority in their field. Content strategy can be a major part of reaching business objectives – according to Semrush’s 2022.

Marketing Strategy 139

Marketing Strategy Email Marketing Marketing Marketers 139

CopyBlogger

SEPTEMBER 22, 2022

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.

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Copywriting Content Marketing Marketing Marketers 145

Digital Marketer

SEPTEMBER 23, 2022

The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023.

Market Trends 87

Market Trends Digital Marketing Transform User-Generated 87

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

SEPTEMBER 22, 2022

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great.

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Content Marketing Marketing Marketers 128

Aspiration Marketing

SEPTEMBER 20, 2022

There’s a reason why marketing and sales team alignment is all the rage right now. It is the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

Marketing 222

Marketing Marketers 222

Calvyn Lee Blog

SEPTEMBER 22, 2022

If you’re looking to source products from China, you have likely come across 1688.com. The platform is China’s leading online B2B marketplace for businesses dealing with wholesale orders and sourcing. 1688.com caters to businesses of all sizes, including those looking to open eCommerce stores and is a cost-effective option when considering wholesale marketplaces.

Manufacturing 130

Manufacturing Shipping Automobile Price 130

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a typo, people will notice and call you out. (Looking at you, Twitter meanies.).

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Aspiration Marketing

SEPTEMBER 22, 2022

Humans love stories. We also happen to love data. And what do you get when you mix data with storytelling? For our purposes, a case study.

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Inbound Marketing Marketing Marketers 220

Search Engine Journal

SEPTEMBER 17, 2022

Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on Search Engine Journal.

SEO 144

SEO 144

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

CMO Network

SEPTEMBER 22, 2022

As organizations, big and small, begin to place their bets, knowing when to invest is as important as where. What I’m asked most often is: what should my company do now. Let’s call it the NOWverse to do list.

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Place CMO 142

Hubspot Marketing

SEPTEMBER 19, 2022

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels. For instance, if you're selling retirement homes, it's safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind.

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Gen Z Millennials Social Media Marketing User-Generated 137

Practical eCommerce - Marketing

SEPTEMBER 21, 2022

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce.

Content Marketing 136

Content Marketing eCommerce Marketing Marketers 136

Search Engine Journal

SEPTEMBER 23, 2022

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.

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eCommerce Product SEO Customer 143

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

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Customer Customer Journey Communications Marketing 134

Search Engine Roundtable

SEPTEMBER 22, 2022

Google's John Mueller often posts detailed and thoughtful responses on Reddit related to SEO and also general gadget tinkering. In one of his latest SEO posts, he posted a very detailed and throughout post on when, where and how to go about using hreflang on your site.

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SEO 133

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy?

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Gen Z Millennials Branding User-Generated 129

Search Engine Journal

SEPTEMBER 22, 2022

Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.

SEO 136

SEO 136

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

SEPTEMBER 21, 2022

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

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Shoppers Retail Finance Shipping 125

Search Engine Roundtable

SEPTEMBER 20, 2022

Google has added a new Google crawler, a new user agent, to the Google spider list. Its name is Google Site Verifier User Agent. This user agent ignores robots.txt rules, by the way, and I assume it is used for verifying sites with Search Console and other Google tools and services.

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Hubspot Marketing

SEPTEMBER 22, 2022

The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result. We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. 30 Tips to Help Improve Your SEO.

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SEO Management Place Analytics 125

Search Engine Journal

SEPTEMBER 17, 2022

Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips. The post Facebook Competitions: What You Need To Know appeared first on Search Engine Journal.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Many Chat

SEPTEMBER 20, 2022

Back in the summer of 2015, Antony Gorin and I co-founded ManyChat with a vision to transform how businesses communicate with their customers. We believed that messaging apps created an opportunity to connect customers and businesses in a radically new way and bring the speed, convenience, and interactivity of chat not only to our personal conversations but also to our conversations with brands.

Transform 119

Transform Communications Product Customer 119

Search Engine Roundtable

SEPTEMBER 22, 2022

About a year ago, Brodie Clark posted a poll asking SEOs which area of SEO do you find the most challenging. The response a year ago was by far link acquisition and the response this time around is the same, link acquisition. Surprise, surprise.

SEO 125

SEO 125

Hubspot Marketing

SEPTEMBER 22, 2022

You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that

User-Generated 121

User-Generated Inbound Marketing Marketing Marketers 121

Search Engine Journal

SEPTEMBER 22, 2022

On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal.

SEO 123

SEO 123

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

SEPTEMBER 23, 2022

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland.

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Fashion Branding Event Marketing B2C 117

Search Engine Roundtable

SEPTEMBER 22, 2022

As you know, Google began to roll out the fifth Google product reviews update on September 20th during the roll-out of the September 2022 core update. I promised to return and share some of what we're seeing with this update, as it rolls out.

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Product 124

Chief Martec

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Transform 117

Transform Manufacturing Finance eCommerce 117

Search Engine Journal

SEPTEMBER 22, 2022

With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here's how. The post Voice Search: What Is It & How Does It Work? appeared first on Search Engine Journal.

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SEO 122

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications