Practical eCommerce - Marketing
DECEMBER 26, 2022
This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more. The post 12 Outstanding Marketing Campaigns from 2022 appeared first on Practical Ecommerce.
Hubspot Marketing
DECEMBER 26, 2022
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That's where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming).
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Aspiration Marketing
DECEMBER 27, 2022
Did you know that according to HubSpot , businesses that blog receive 67% more leads than those that don’t? In addition, companies with a blog have 434% more indexed pages on Google. These statistics alone should be enough to show the importance of content marketing. However, if you need more convincing, consider the other benefits of a strong content strategy: increased website traffic, establishing authority and trust among customers, the creation of brand awareness, fuel for social media and
Hubspot Marketing
DECEMBER 28, 2022
Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders. This document will also help get your entire team on board with your plans and deadlines.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
DECEMBER 29, 2022
Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 30, 2022
Google Search can now tell you if your query is using proper grammar. Google will show you a green checkmark under the title "Grammar Check" when you get the grammar right.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
DECEMBER 26, 2022
The way businesses collect data is changing. But data is essential to great content strategy. That's why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content.
Search Engine Journal
DECEMBER 30, 2022
A looming ChatGPT watermark will expose auto-generated content. What is it and will the watermark be easy to defeat? The post How The ChatGPT Watermark Works And Why It Could Be Defeated appeared first on Search Engine Journal.
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.
Aspiration Marketing
DECEMBER 26, 2022
It's been nearly a decade since the seemingly endless debate of quality vs. quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
DECEMBER 29, 2022
Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. That’s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the past few years.
Search Engine Journal
DECEMBER 29, 2022
Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC? The post 10 Biggest & Best PPC Features Of The Year appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 30, 2022
In November, yes, a month ago, there was a lot of criticism across the web that Google Search and the results were declining. We touched on the topic when I covered a poll about SEOs being split on if Google is getting worse or is the web getting worse.
Martech
DECEMBER 29, 2022
Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zumvu
DECEMBER 26, 2022
Shopify has become the platform where eCommerce stores thrive. In 2020, the B2B market reached a value of $15 trillion, making it one of the best and most lucrative markets you can enter.
Search Engine Journal
DECEMBER 25, 2022
What steps should you take to start your career path in social media? This social media career guide answers these questions and more. The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 28, 2022
An SEO asked if links on YouTube videos will help with your Google SEO. Then someone said that it would help get your content indexed faster. Both are false and myths because YouTube links have nofollow attributes on them, so Google does not count them.
Martech
DECEMBER 28, 2022
As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
DECEMBER 30, 2022
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. That’s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the most part for the past few years.
Search Engine Journal
DECEMBER 26, 2022
Learn what ChatGPT is and why it may become one of the most important tools of our time. The post What is ChatGPT And How Can You Use It? appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 30, 2022
Google has confirmed it is testing a non-DSA option when creating new search campaigns within Google Ads. Ginny Marvin, the Ads Liaison, said on Twitter, "We're running an experiment in the campaign construction flow.
Hubspot Marketing
DECEMBER 28, 2022
Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management is, why it's important, and how to create a stakeholder management plan.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
DECEMBER 28, 2022
Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.
Search Engine Journal
DECEMBER 29, 2022
Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. The post Instagram Marketing: An In-Depth Guide appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 30, 2022
Google seems to be testing a "price history" chart or graph in the Google Shopping search product listings interface. I personally cannot replicate this yet, outside of seeing the "typical pricing across the web" section, but I do not see the price chart.
Search Engine Land
DECEMBER 27, 2022
This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. This year, we had a brand new ranking system named the helpful content update, and we had two of them.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SMA Marketing
DECEMBER 29, 2022
Local business bran ding is one of the most important and misunderstood parts of any small business or organization. Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise.
Search Engine Journal
DECEMBER 30, 2022
Don't overthink SEO. When it comes to old content and redirect chains, here are guidelines straight from expert Ryan Jones to sort things out confidently. The post Let’s Talk About Old Content And Redirect Chains appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 29, 2022
Google's John Mueller said on Reddit that when it comes to linking from your site to your social medial profiles you should not nofollow those links. He added that you should add the rel=me attribute to them because it is an open standard to help others validate that this profile is yours.
ConsumerTalk
DECEMBER 28, 2022
The holidays are upon us, so people are looking for gifts for the special people in their lives and spending gift money and gift cards they've received. This is also a time of holiday promotions, which you can use to boost consumer engagement and increase sales.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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