Calvyn Lee Blog
AUGUST 8, 2021
In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars. Next, I’ll share you through important activities to do before, during, and after a seminar to ensure success.
Martech
AUGUST 13, 2021
A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:
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Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Let’s look at how to make a social media influencer program work for you.
Neil Patel
AUGUST 12, 2021
If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
AUGUST 10, 2021
Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take.
Search Engine Journal
AUGUST 7, 2021
Google's John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web Search appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
AUGUST 9, 2021
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search? Here are a few tips on making the most of site searches. What is Internal Site Search and Why Does it Matter?
Marketing Insider Group
AUGUST 9, 2021
A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business.
Search Engine Journal
AUGUST 8, 2021
Google's John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 12, 2021
Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale. Continue reading → The post Don’t Let a Poor Customer Experience Derail Your Content Results appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Neil Patel
AUGUST 11, 2021
We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up.
Martech
AUGUST 11, 2021
Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.
Search Engine Journal
AUGUST 10, 2021
Google's Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. The post A Complete Guide to the Google Fred Algorithm appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 10, 2021
Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships. Continue reading → The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Neil Patel
AUGUST 10, 2021
It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales.
Martech
AUGUST 13, 2021
We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2. Ad revenue grew 281% YoY, and they now have close to 700,000 total subscribers who pay for the service.
Search Engine Journal
AUGUST 10, 2021
Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here. The post How Does Web Hosting Affect SEO & Which One is Best? appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 13, 2021
New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Neil Patel
AUGUST 11, 2021
Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.
Martech
AUGUST 9, 2021
In today’s Marketoon, we put differentiation to the test. Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” Like many aisles in the grocery story, household cleaning was dominated by brands that looked and sounded alike — same stock bottle packaging, same messaging, same product benefits, same designs, same claims.
Search Engine Journal
AUGUST 12, 2021
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal.
Sprout Social
AUGUST 12, 2021
There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. Luckily, that’s where templates come in. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Neil Patel
AUGUST 10, 2021
Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm.
Martech
AUGUST 13, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are your customers and prospects thinking about content? Certainly, they consume it.
Search Engine Journal
AUGUST 13, 2021
LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app. The post LinkedIn Launches Native Video Meetings appeared first on Search Engine Journal.
Sprout Social
AUGUST 10, 2021
What do events teams and social teams have in common? Both are called upon to “work their magic.” But for both teams, that perceived magic is action rooted in strategy, data and user experience. Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. .
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Neil Patel
AUGUST 11, 2021
Websites allow users to access your website from anywhere in the world. A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. Even if you have a “.com” com” English-only site, you may very well be an international business by default. The problem? Those people live very different lives.
Martech
AUGUST 9, 2021
In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. However, there are plenty of different types of product roles out there, and they are certainly confusing at times. As with anything in life, there are variations from situation to situation.
Search Engine Journal
AUGUST 13, 2021
We know that search engines are using machine learning in these 9 ways. Here’s what it means for SEO and digital marketing. The post How Search Engines Use Machine Learning: 9 Things We Know For Sure appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 11, 2021
Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle. Continue reading → The post How To Adapt Your Content To Get Found in the Conversational Search Era appeared first on Content Marketing Institute.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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