Sat.Aug 21, 2021 - Fri.Aug 27, 2021

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5 Step To Design A Success Digital Advertising

Calvyn Lee Blog

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it.

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How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

Neil Patel

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

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Outsourcing Content Creators: The Complete How-To Guide

Content Marketing Institute

Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading → The post Outsourcing Content Creators: The Complete How-To Guide appeared first on Content Marketing Institute.

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The Little-Known Preview Text Hack You May Want to Use in Every Email

Litmus

Your email’s preview text in the inbox shows at least as many characters as your subject line—and in some cases, much more. That’s valuable real estate you can use to convince subscribers that opening your emails is worthwhile. It can be difficult to optimize, however, because email clients always pull in enough characters to fill all available preview text space (up to 5 lines!).

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why community could be the next big thing in marketing

Martech

“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.

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Here’s a Customized List of Keywords You Can Rank For Today

Neil Patel

Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.

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10 Top SEO Scams & Cons (Plus How to Avoid Them) via @sejournal, @countxero

Search Engine Journal

Learn the top SEO scams and cons, how to spot them, and what you need to know to steer clear. The post 10 Top SEO Scams & Cons (Plus How to Avoid Them) appeared first on Search Engine Journal.

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How to Go Live on TikTok (With or Without 1,000 Followers)

Hootsuite

Going live on TikTok has the same benefits as going live on any social media channel : it’s your chance to connect with your audience in real time. When you’re live on TikTok, viewers can ask questions and engage with you right in the moment. There’s a spontaneity and authenticity that comes with broadcasting live —after all, you’re uncut, unedited and uncensored!

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All About Substack: Competitors, Features, and Audience

Neil Patel

Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, many people get their journey started writing free content in newsletters and blog posts.

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Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience

Content Marketing Institute

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading → The post Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience appeared first on Content Marketing Institute.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Marketing in the Metaverse: The Future of Search & Social via @sejournal, @lisabuyer

Search Engine Journal

The metaverse is poised for rapid growth that will open up opportunities for marketers. Here's what you need to know. The post Marketing in the Metaverse: The Future of Search & Social appeared first on Search Engine Journal.

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Neuroscience: video makes people happier than text

Martech

Dr. Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We conduct neuroscience studies, which is what I am mainly involved in,” said Dr.

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11 Marketing Instagram Accounts to Follow

Neil Patel

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.

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Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’

Content Marketing Institute

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Continue reading → The post Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’ appeared first on Content Marketing Institute.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is Internet Marketing? Your Guide to Today’s Online Marketing via @sejournal, @JuliaEMcCoy

Search Engine Journal

Want to know more about internet marketing or online marketing? See how it can help your business or brand drive traffic, leads, and sales. The post What is Internet Marketing? Your Guide to Today’s Online Marketing appeared first on Search Engine Journal.

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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

Social marketers are the CMOs of the future. That’s what our founder, Ryan Holmes, believes. And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. While we’re still a ways off from that reality, social media management has gone from a fledgling title bestowed on interns and new grads to a profession worthy of its own seat at the marketin

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TikTok and Shopify introduce TikTok Shopping

Martech

Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S. alone. The new in-app shopping experience will let Shopify merchants connect with their TikTok profiles to create a mini-storefront for consumers.

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3 Content Lessons To Keep You Off the Long Road to Ruin

Content Marketing Institute

This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs. Continue reading → The post 3 Content Lessons To Keep You Off the Long Road to Ruin appeared first on Content Marketing Institute.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Marketing Tips and Tricks From Top YouTube Channels via @sejournal, @anna_bredava

Search Engine Journal

YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels. The post 5 Marketing Tips and Tricks From Top YouTube Channels appeared first on Search Engine Journal.

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Quora Marketing: Why and How to Use It

Neil Patel

If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.

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Delta variant has marketers less eager to return to in-person events this year

Martech

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates.

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Sprout Social named a strong performer among social suites by independent research firm

Sprout Social

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google’s Danny Sullivan Wants to Fix Page Title Rewrites via @sejournal, @MattGSouthern

Search Engine Journal

Google's Danny Sullivan hears the criticism of the recent page title rewrite update and suggests a way that it could be improved. The post Google’s Danny Sullivan Wants to Fix Page Title Rewrites appeared first on Search Engine Journal.

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A Roadmap to Creating a Successful Industrial Marketing Strategy

Industrial Marketer

Successfully navigating the complex B2B buying process depends on a solid industrial marketing strategy, which can be created using a flexible core process that answers some fundamental questions. In the latest episode of the Industrial Marketer podcast, co-hosts Joey and Nels discuss how a successful industrial marketing strategy begins at the intersection of your company’s.

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Next month: Free, actionable training to overcome critical data challenges

Martech

As customers demand increasingly personalized digital experiences , the data that fuels those experiences is fast becoming a marketer’s best friend. The good news: You’ve never had access to this much customer data in your life! (And recent Salesforce study suggests more is on the way: Marketers expect a 40% rise in the number of data sources they use between 2021 and 2022.).

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Is Forgetting the CTA the Secret to Email Program Success?

Litmus

When you aren’t seeing the conversions, that doesn’t mean email isn’t working. In other words: You may not need to focus so much on clicks on your calls-to-action (CTA). When I joined Litmus over two years ago, there was a very robust content marketing program in place. It was (and is) one of the best in the business and it’s a huge part of what made me excited to be here.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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9 Best Practices for SMS Marketing This Year via @sejournal, @hethr_campbell

Search Engine Journal

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow. The post 9 Best Practices for SMS Marketing This Year appeared first on Search Engine Journal.

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Delta variant has marketers less eager to return to in-person events this year

Search Engine Land

Though respondents to MarTech’s Event Participation Index say they are budgeted to attend only a few events in-person in 2022. Please visit Search Engine Land for the full article.

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Making AI work for workflow management

Martech

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours of meeting time per year, and over 50% less time spent on project management because of the way it was intelligently automated.

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Finding The Work That Makes You Come Alive

Duct Tape Marketing

Finding The Work That Makes You Come Alive written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jonathan Fields. In this episode of the Duct Tape Marketing Podcast , I interview Jonathan Fields. Jonathan is an award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission