Ann Handley
NOVEMBER 19, 2021
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. I’m typing this with one hand—let’s call it Lefty, because it’s my left hand. Righty hangs by my side, injured but itching to get in on the action, like a sidelined Olympian in Tokyo 2021.
Diggity Marketing
NOVEMBER 16, 2021
In reply to Thorben. If you haven’t built links before, then guest posts and link inserts are a good place to start before you get your hands dirty with PBNs. Here are some link types that can get you penalized: [link] If you avoid these you should be fine.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aspiration Marketing
NOVEMBER 16, 2021
Gone are the days of manual and outdated recruitment methods. Today, companies recognize the value in automating their recruitment process, making it more efficient and seamless than ever.
Search Engine Journal
NOVEMBER 17, 2021
Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
Content Marketing Institute
NOVEMBER 18, 2021
It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
NOVEMBER 17, 2021
Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal.
Neil Patel
NOVEMBER 19, 2021
Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.
Content Marketing Institute
NOVEMBER 16, 2021
Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading → The post Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read appeared first on Content Marketing Institute.
Search Engine Land
NOVEMBER 19, 2021
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul. Please visit Search Engine Land for the full article.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
NOVEMBER 18, 2021
Google's John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful The post When To Use Rel Canonical Or Noindex …Or Both appeared first on Search Engine Journal.
Neil Patel
NOVEMBER 19, 2021
Are you struggling to keep up with your Instagram and Facebook marketing ? DMs and comments falling through the cracks? Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts? Then you’re going to fall head over heels with Facebook Business Suite. It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles.
Content Marketing Institute
NOVEMBER 15, 2021
Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading → The post How to Boost CTRs From Your Organic Search Rankings appeared first on Content Marketing Institute.
Martech
NOVEMBER 18, 2021
The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious catalyst for this was the COVID-19 pandemic. “The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 1
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
NOVEMBER 15, 2021
Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media Followers appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 17, 2021
With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? You bet. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully.
Content Marketing Institute
NOVEMBER 19, 2021
Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading → The post Hot Take: Look Outside Your Team For Great Content Marketing appeared first on Content Marketing Institute.
Search Engine Land
NOVEMBER 15, 2021
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping. Please visit Search Engine Land for the full article.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
NOVEMBER 19, 2021
Are you unintentionally sabotaging your marketing team's efforts before content even has a chance to perform? Avoid these 21 common content creation mistakes. The post How To Fix 21 Content Creation Mistakes That Impact ROI appeared first on Search Engine Journal.
Martech
NOVEMBER 19, 2021
One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% of customers will leave a brand that they love after just two or three negative interactions.”.
Hootsuite
NOVEMBER 16, 2021
Let’s face it, TikTok is the moment. And with 1 billion monthly active users , it’s time to join the action and get your brand out there to a wider audience! Want to learn how to make a TikTok Video but don’t know where to start? Don’t sweat it! We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your debut is anything but cringe.
Neil Patel
NOVEMBER 19, 2021
Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Like most methods, this takes plenty of strategizing and hard work.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
NOVEMBER 18, 2021
Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher Rankings & ROI appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 18, 2021
For starters, we’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll. Please visit Search Engine Land for the full article.
Diggity Marketing
NOVEMBER 16, 2021
I am always afraid to build links and especially PBN links because I fear to be penalized. Then I ask myself “how risky is it really?” Unfortunately I have no clue. Do you have any estimates, Matt, how likely it really is to be hit by a manual review?
Neil Patel
NOVEMBER 16, 2021
Quick question: what do you think holds back the average auto dealership from increasing sales? Put simply: Friction is a sales killer. Friction prevents a customer from moving to the next stage in the sales cycle. These friction points can be anything from a slow website to an unexpected cost. You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Journal
NOVEMBER 14, 2021
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away appeared first on Search Engine Journal.
Hootsuite
NOVEMBER 17, 2021
They love you. But do they like you? The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. So besides being extremely socially validating (we’re fine, thanks for asking), having lots of likes leads to better engagement and a more successful presence.
Content Marketing Institute
NOVEMBER 17, 2021
Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading → The post 5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research] appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 17, 2021
As a developer, chances are you’re always looking for ways to improve your website’s functionality or create a more dynamic experience for your audience. Typically, you might rely on languages like HTML and JavaScript. However, there’s another cool processing language that could improve your site structure called PHP. With PHP, you can reduce development time and streamline your coding, while improving the user experience.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Expert insights. Personalized for you.
144 
Let's personalize your content