Adams & Knight Marketing
MAY 16, 2021
AVON, Conn., (May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Eric Truntz, a proven technology leader with over 20 years’ experience working with Fortune 500 companies and technology consultancies, has joined the agency as its new Chief Technology Officer.
Neil Patel
MAY 20, 2021
With 1.82 billion daily active users , Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.
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Hootsuite
MAY 20, 2021
Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp. 1.3 billion users on Facebook Messenger. 1.2 billion users on WeChat/Weixin.
Content Marketing Institute
MAY 20, 2021
To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts. Continue reading → The post These 10+ Expert Tips Explain How to Really Scale Content Production appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MAY 18, 2021
If you're a decent human being, you always honor a pinky promise. For the uninitiated, a pinky promise is usually between two people and it holds more weight than a spit shake, legal contract, verbal agreement, and "I swear on my [insert family member]" statements combined. It's part of our social contract – once it's been agreed upon, it cannot be broken.
Neil Patel
MAY 16, 2021
Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. It was the most visited website on the internet, dwarfing every other site. A whole new industry was created to optimize business websites as per this big daddy’s requirements.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 17, 2021
In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets. Here are three strategies to make that picture even better to boost your search rankings. Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute.
Sprout Social
MAY 19, 2021
The days of contacting generic email accounts are coming to an end. Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.
Neil Patel
MAY 19, 2021
Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight percent of Google searches are questions. It doesn’t sound like much, right? Let’s break down the numbers. Google processes 3.5 billion searches per day , which means 28,0000,000 searches are questions.
Hootsuite
MAY 18, 2021
Because Instagram was designed as a visual medium, it’s hard to know just how much the captions actually matter. Sure, you can write up to 2,200 characters in your caption… but should you? After all, a great caption doesn’t just describe what’s happening in the photo. It’s your chance to express yourself to your followers and (hopefully) drive engagement in the process.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MAY 21, 2021
Which search engine is better at finding the information you want, fast? We compare the features of DuckDuckGo and Google. The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal.
Sprout Social
MAY 20, 2021
If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers are currently facing serious burnout. And that’s not just due to COVID-19, by the way. The pandemic simply added to and highlighted the existing stresses that modern employees put up with. Micromanagers. Tedious tasks. Toxic teams.
Neil Patel
MAY 21, 2021
To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions.
Content Marketing Institute
MAY 18, 2021
Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you. Continue reading → The post With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
MAY 17, 2021
Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals they’re aiming to achieve.
Sprout Social
MAY 18, 2021
For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. And as people continue to increase their time spent on digital media , there’s the fear that social media will eventually replace traditional media entirely.
Neil Patel
MAY 19, 2021
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty. Fixing these penalties should be a top priority, as a drop in your search engine ranking can result in lost customers and lost sales.
Content Marketing Institute
MAY 21, 2021
More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading → The post Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples] appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
MAY 19, 2021
Clues to how Google MUM works may be described in recent machine intelligence research The post Research Papers May Show What Google MUM Is appeared first on Search Engine Journal.
illumin
MAY 19, 2021
Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics such […].
Neil Patel
MAY 18, 2021
Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent , some of the highest performing websites online see conversion rates as high as 11 percent. This means top advertisers are outperforming competitors by more than double.
Industrial Marketer
MAY 19, 2021
A lot has been said about manufacturing trends caused by the fourth industrial revolution’s focus on technology. It has provided manufacturers with opportunities to use modern methods and tools throughout the manufacturing process, which increase production capacity, reduce operational costs, and help deliver exceptional service to their customers. As marketers, we don’t necessarily work directly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MAY 21, 2021
AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here's what it all means. The post Google Ditches AMP Badge In Search; Will It Matter? [Survey] appeared first on Search Engine Journal.
Bannerflow
MAY 18, 2021
It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. Flights grounded, stay at home orders, and now a reduced appetite for travel abroad too ( more than half the UK prefers the idea of a holiday in the UK this year). It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising.
Neil Patel
MAY 17, 2021
Success in many areas of life depends on personal and professional development, and finding a mentor can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor. Finding the right mentor is never an easy task.
Content Marketing Institute
MAY 19, 2021
Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Here’s how we got to where we are today and four models to consider now. Continue reading → The post How Content Operations (Done Well) Magically Balances Creativity and Scale [Video Series] appeared first on Content Marketing Institute.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Journal
MAY 20, 2021
Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Here's what you need to know about GA4. The post Get to Know Google Analytics 4: A Complete Guide appeared first on Search Engine Journal.
David Meerman Scott
MAY 18, 2021
The language of war is used in business and the media so frequently that people don’t even question the appropriateness. Let's work together to eliminate these old tropes from the way we communicate.
Neil Patel
MAY 21, 2021
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query. Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can help you narrow down to the perfect audience.
Duct Tape Marketing
MAY 20, 2021
An Easier Way To Monetize Your Podcast written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Agnes Kozera. In this episode of the Duct Tape Marketing Podcast , I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google). Key Takeaway: Podcasting has been around for years but has only really become a popular medium in the last couple of years.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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