Adobe Experience Cloud Blog
JUNE 11, 2021
At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience.
Litmus
JUNE 8, 2021
Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Why? Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. It’s set to launch this year sometime between September and November.
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Neil Patel
JUNE 7, 2021
Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.
Content Marketing Institute
JUNE 7, 2021
Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading → The post 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JUNE 11, 2021
Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you're not sure how to reach it. Maybe you want to improve your conversion rate to get more qualified leads but don't know how many people you need to attract.
Marketing Insider Group
JUNE 7, 2021
Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. I’ll prove it to you – just in case you’re skeptical. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing s
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JUNE 8, 2021
If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading → The post 7 Tips to Write a Great Blog Post Introduction appeared first on Content Marketing Institute.
Hubspot Marketing
JUNE 7, 2021
In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There's nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you're not in.
Litmus
JUNE 8, 2021
Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. And we’ll keep you up to speed on the latest insights. When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and
Neil Patel
JUNE 8, 2021
When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs ; so uses may not be able to see your page at all if it loads slowly.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
JUNE 9, 2021
Fewer than half of Google searches now result in a click. But that doesn’t mean you should give up on SEO. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Here’s how to build it. Continue reading → The post Do You Really Want a Zero-Click Ranking on Google? appeared first on Content Marketing Institute.
Hubspot Marketing
JUNE 8, 2021
Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? It's one of the fastest-growing and most popular social networks today. Plus, it helps people grow their businesses. In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y , the number of channels earning five figures per year on YouTube grew more than 50% y/y , and the number of channels with more than one million subs
Sprout Social
JUNE 8, 2021
The internet would not be what it is today without the creative individuals populating the space. Imagine if Nathan Apodaca never took TikTok by storm with his combo of cranberry juice, skateboarding and Fleetwood Mac’s “Dreams” or if Jalaiah Harmon never created the Renegade. Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out.
Neil Patel
JUNE 10, 2021
What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not. This is where a backlinks strategy comes in. Not only can it help with boosting your domain authority (DA) , but it could expose your business to a new audience who may want to buy from you if you target the right sites.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Diggity Marketing
JUNE 6, 2021
In reply to Umair. Because I don’t know the full story regarding your website, firstly I’d check the rest of your backlink profile first before looking at getting forum links. What is your anchor text ratio like? How does your ratio of links to the homepage vs inner pages compare? Get them sorted first. If those ratios on point my next question would be, what type of forums are they?
Content Marketing Institute
JUNE 11, 2021
From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading → The post 3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams appeared first on Content Marketing Institute.
Sprout Social
JUNE 7, 2021
Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. Add on all of this to juggling Instagram management between your mobile phone separate from the rest of your social tools, and it’s no wonder some social teams feel overwhelmed. .
Neil Patel
JUNE 10, 2021
If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
JUNE 8, 2021
Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected.
Content Marketing Institute
JUNE 10, 2021
AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading → The post Is Google AMP Worth It for Your Email Marketing? appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
JUNE 11, 2021
At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience.
Neil Patel
JUNE 11, 2021
Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed breakdown of what marketing objectives are, what are the best practices for creating effective marketing objectives, and a few examples of what successful marketing objectives lo
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JUNE 11, 2021
Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users. The post Instagram Chief on What TikTok Does Better appeared first on Search Engine Journal.
Industrial Marketer
JUNE 8, 2021
Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere. But having a consistent social media presence can be an important piece.
David Meerman Scott
JUNE 9, 2021
If you are working in a so-called business-to-business marketing and sales environment, it’s essential that you always remember that you are not marketing or selling to IBM or a hospital or a restaurant chain. You are always marketing and selling to people.
Neil Patel
JUNE 8, 2021
Have you defined the distribution channels that will be used by your company? If not, it’s time. In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Thus, they have direct impact over sales. There are many types, formats, and levels of distribution channels. The first step is to understand each of them.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Journal
JUNE 11, 2021
Content marketing for startups requires a focused, flexible strategy and clever implementation. See expert tips and advice for success. The post Content Marketing for Startups: How to Succeed Even Early On appeared first on Search Engine Journal.
Litmus
JUNE 11, 2021
In the last post in our Litmus Builder Essentials series , we took a spin through Builder’s interface, learning about all of the different sections of Builder, some of the menu and settings options, and what exactly those little icons in the upper-right corner are. Now that you’re comfortable with what goes where in Builder, it’s time to dig into some of the features that make developing emails in Builder a wonderful experience.
Bannerflow
JUNE 8, 2021
Publishers play a unique role in the world of digital advertising, and in particular display advertising. Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. One such organisation at the top of it’s game is Bonnier News – a major player in the Swedish media scene, and part of the Bonnier family of companies.
Neil Patel
JUNE 9, 2021
It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical. However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with the law. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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