Hubspot Marketing
MARCH 10, 2021
The irony doesn't escape me that I'm currently writing a "How to" guide on … "How to" guides. Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.
Neil Patel
MARCH 12, 2021
Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure.
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Marketing Insider Group
MARCH 7, 2021
Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes sure to display your information, including your address and map location, whenever it’s available.
Search Engine Journal
MARCH 9, 2021
Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MARCH 8, 2021
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.
Neil Patel
MARCH 10, 2021
Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Litmus
MARCH 11, 2021
Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs. With Dark Mode gathering momentum and the benefits of dark design for email becoming apparent, brands looked to harness the pros of a “Dark Mode first” approach to email—with dark designs appearing in both dark and light mode environments. With Dark Mode’s negative contrast polarity (light text on dark background) hailed as an accessibility win that could help reach a wider audience, it’s understa
Sprout Social
MARCH 8, 2021
For any content creator, there’s a lot to like about the concept of newsjacking. Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.
Neil Patel
MARCH 10, 2021
Team building is the most important investment a company can make , according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything else, team building has gone virtual. The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees.
Content Marketing Institute
MARCH 12, 2021
Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Litmus
MARCH 8, 2021
The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. But one thing that still might cause you headaches? How to collect and store email consent. GDPR raises the bar to a higher standard of consent for subscribers based in the European Union (EU), meaning how you’ve collected consent from EU subscribers i
Search Engine Journal
MARCH 10, 2021
Fire at an OVH Data Center in Europe takes down thousands of sites, including WP Rocket and Imagify The post OVH Data Center Fire Darkens Popular Sites Worldwide via @martinibuster appeared first on Search Engine Journal.
Neil Patel
MARCH 12, 2021
Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes.
Content Marketing Institute
MARCH 9, 2021
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
MARCH 10, 2021
Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more.
Search Engine Journal
MARCH 9, 2021
Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference. Learn how to hone it here. The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal.
Neil Patel
MARCH 7, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere? That’s Shopify in a nutshell. But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. Gone are the days when you had to figure out how to start an ecommerce site from scratch.
Content Marketing Institute
MARCH 10, 2021
More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading → The post Conversions Attract Attention of More Tech Marketers [New Research] appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Diggity Marketing
MARCH 9, 2021
So glad I subscribed to you! This is gold! Thanks so much ??.
Search Engine Journal
MARCH 9, 2021
Enterprise internal links need special attention. Learn how to get started and get a simple content checklist for optimizing internal links. The post 11-Point SEO Checklist for Enterprise Internal Link Optimization via @vandernickr appeared first on Search Engine Journal.
Neil Patel
MARCH 6, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. For reliable hosting that focuses on speed, A2 Hosting provides plenty of options to get your site up and running. If you’re familiar with SEO and the ranking factors Google uses to decide where your site shows up in search results, you know speed is one major factor in securing higher rankings and increasing traffic and revenue.
Content Marketing Institute
MARCH 11, 2021
Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading → The post 7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Industrial Marketer
MARCH 9, 2021
How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Ideally, your content will be at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points. Read more » The post Industrial Website Development Do’s & Don’t’s appeared first on Industrial Marketer.
Search Engine Journal
MARCH 10, 2021
Bing Webmaster Tools may be one of the most overlooked items in an SEO’s toolbox. Not only can you submit your site via Bing to Bing, Yahoo and DuckDuckGo, but you can also use BWT’s internet toolsets to get a better understanding of how Bing crawls and views your site, and an idea on ways to optimize for overall SEO performance. The post Microsoft Bing SEO & Bing Webmaster Tools with Fabrice Canel [Podcast] appeared first on Search Engine Journal.
Neil Patel
MARCH 12, 2021
How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.
Bannerflow
MARCH 11, 2021
In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Digital transformation has been prevalent for many organisations – especially in this past year. However, it’s important to understand that paying for tech and tools without nailing the basics first simply won’t work.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sprout Social
MARCH 12, 2021
In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.
Search Engine Journal
MARCH 8, 2021
Google's Mueller describes how to choose the best anchor text for links The post Google on Choosing the Best Anchor Text via @martinibuster appeared first on Search Engine Journal.
Neil Patel
MARCH 8, 2021
If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just Google ads. According to Statista, Bing has 1.03 billion unique global visitors per month. In addition, 38 percent of Bing users had an annual income of $100,000 or more. Not only is the search engine installed in billions of devices, but the platform is also appealing to a significant number of high-income earners.
Duct Tape Marketing
MARCH 7, 2021
Weekend Favs March 6 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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